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Social Media and Large Scale SMS campaigns ( vodacom)
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Social Media and Large Scale SMS campaigns ( vodacom)


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A case on how social media can be used in order to enlarge an already big SMS mobile marketing campaign

A case on how social media can be used in order to enlarge an already big SMS mobile marketing campaign

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  • 1. ... or we support socially something mobile george p.achillias
  • 2. how something biglike a large scalecampaign which isgoing to run fordays is going to be thebiggest to andthing in the area
  • 3. our goaldrive people consumers as audiencesend moreSMSs, sharemore things,memories,experiences,feelings withother consumers as mediaparticipants
  • 4. the project 272 days every day every week, a car at the end, just text the grand prize, to 4444
  • 5. socialmake it big on
  • 6. we have thecommunity34,764 peoplelike thevodacomfacebook page
  • 7. politely we announce, days beforethat something BIG is to starton June 1st...
  • 8. we listen,what they sayabout it...
  • 9. then, on June 1st,we say it profoundso, people might react and inviteothers to join
  • 10. it’sBIG!
  • 11. and then... welisten, againcarefully whatpeople say,share,comment
  • 12. findings willinspire all the commercials are about to run
  • 13. then we listenmore andwe create thefacebook appbased oninsights
  • 14. share yourpictures onvodacom’sfacebook pageand get a codeyou have tosend to 4444and get extrapoints
  • 15. ... and then,keep listeningand feedingcommunity’s needsparticipantscomments ... reactions
  • 16. we share with them thejoy of being in vodacom’s world check in in vodacom’s stores you get a CODE text it to 4444 for extra points
  • 17. media attentionwe createbuzz... in ourowned media we earn publicity because we are doing something BIG, something good to be there!
  • 18. every month a bigevent...
  • 19. inviting participants to be there... event is for free...but only already LSC participants take theinvitation
  • 20. a code onlyfor people check inbeing in theevent text it to 4444 for extra points
  • 21. ... and then?ask allparticipants experiencesto text to4444 comments feelings
  • 22. participants asaudienceparticipants asmedia
  • 23. create a quiz onfacebookwith questionsto be answeredmore rounds,more SMS to 4444person leading the quiz text it to 4444scoreboard, gets a code for extra points
  • 24. ask from peopleto send themcomments aboutanything to 4444post themon twitter
  • 25. and at the end of the dayfrom interrupting participants,asking them to send engage them to bepart of something BIG,worth to be part of it
  • 26. thank youall photos are from flickr and tumblr for more get in contact with George P. Achillias @thibetian