brands... start a  conversation         or, how a brand               can be the        talk of the world             geor...
the brand...• leader• want to be  reference point• industry’s trade  mark
so far...job welldone?...nah, Brands’smarketingold fashioned,and DRY!
so far...• broadcasting  marketing• one way• dry, no phantasy  at all• old, too 90ties  style, wordy• no conversations
now...twitter account;boringnot interactivenot sharingnot giving a good reasonto be follower of it!
?
where is yourbrand?
onlinepresence?
... but job can      be made   much much         better
or how Brands should start talking andlistening the WORLD
all marketingis digitalmarketing,one way,or another!
before...
what should be done...
what to achieve...                     engagement
how...• set community  expectations• provide  cohesive  branding• be up to date
how...• live  authenticity• participate in  dialog• enable peer  to peer  interactions
how...• foster advocacy• solicit a call to  action
engagement              watching                sharing             connecting             producing               curating
people B2B usesocial media for work          3:1 facebook               to other                 media
starttalkingwithpeoplenobody wantsto be messagedanymore
conversations...NOT message              make it human                 way, make              Brands’s voice              ...
continuos...NOTepisodicrelationshipwith brands/agencies doesn’thave an end
try to build  what Brandsmeans... Starttalking LOUD,  listen GOOD
start dialogue notonly between Brandand agencies/ brands/telcos but make themtalk to each other...be there, start a bigcon...
listen to learnlearn to listen
conversationeconomy...   brands/ agencies        are not the           target...   TALK TO THEM                          m...
demographics-individualsanonymous -eponymous
at the end of the day,Brand is a leader... but itis time to choose whatkind of... an old styleora charismatic influencercon...
thank youall photos are from flickr and tumblrfor more get in contact withGeorge P. Achillias+30 6943 21 8953@thibetianabou...
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
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Brands and conversations

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how your brand can start talking with community

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Brands and conversations

  1. 1. brands... start a conversation or, how a brand can be the talk of the world george p. achillias
  2. 2. the brand...• leader• want to be reference point• industry’s trade mark
  3. 3. so far...job welldone?...nah, Brands’smarketingold fashioned,and DRY!
  4. 4. so far...• broadcasting marketing• one way• dry, no phantasy at all• old, too 90ties style, wordy• no conversations
  5. 5. now...twitter account;boringnot interactivenot sharingnot giving a good reasonto be follower of it!
  6. 6. ?
  7. 7. where is yourbrand?
  8. 8. onlinepresence?
  9. 9. ... but job can be made much much better
  10. 10. or how Brands should start talking andlistening the WORLD
  11. 11. all marketingis digitalmarketing,one way,or another!
  12. 12. before...
  13. 13. what should be done...
  14. 14. what to achieve... engagement
  15. 15. how...• set community expectations• provide cohesive branding• be up to date
  16. 16. how...• live authenticity• participate in dialog• enable peer to peer interactions
  17. 17. how...• foster advocacy• solicit a call to action
  18. 18. engagement watching sharing connecting producing curating
  19. 19. people B2B usesocial media for work 3:1 facebook to other media
  20. 20. starttalkingwithpeoplenobody wantsto be messagedanymore
  21. 21. conversations...NOT message make it human way, make Brands’s voice human, not a corporate one
  22. 22. continuos...NOTepisodicrelationshipwith brands/agencies doesn’thave an end
  23. 23. try to build what Brandsmeans... Starttalking LOUD, listen GOOD
  24. 24. start dialogue notonly between Brandand agencies/ brands/telcos but make themtalk to each other...be there, start a bigconversation party
  25. 25. listen to learnlearn to listen
  26. 26. conversationeconomy... brands/ agencies are not the target... TALK TO THEM make them your salesforce
  27. 27. demographics-individualsanonymous -eponymous
  28. 28. at the end of the day,Brand is a leader... but itis time to choose whatkind of... an old styleora charismatic influencerconversationalist
  29. 29. thank youall photos are from flickr and tumblrfor more get in contact withGeorge P. Achillias+30 6943 21 8953@thibetianabout.me/gachilliasfacebook.com/thibetiangeorges.achillias@gmail.comthibetian.posterous.com
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