Brands and conversations
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Brands and conversations

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how your brand can start talking with community

how your brand can start talking with community

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    Brands and conversations Brands and conversations Presentation Transcript

    • brands... start a conversation or, how a brand can be the talk of the world george p. achillias
    • the brand...• leader• want to be reference point• industry’s trade mark
    • so far...job welldone?...nah, Brands’smarketingold fashioned,and DRY!
    • so far...• broadcasting marketing• one way• dry, no phantasy at all• old, too 90ties style, wordy• no conversations
    • now...twitter account;boringnot interactivenot sharingnot giving a good reasonto be follower of it!
    • ?
    • where is yourbrand?
    • onlinepresence?
    • ... but job can be made much much better
    • or how Brands should start talking andlistening the WORLD
    • all marketingis digitalmarketing,one way,or another!
    • before...
    • what should be done...
    • what to achieve... engagement
    • how...• set community expectations• provide cohesive branding• be up to date
    • how...• live authenticity• participate in dialog• enable peer to peer interactions
    • how...• foster advocacy• solicit a call to action
    • engagement watching sharing connecting producing curating
    • people B2B usesocial media for work 3:1 facebook to other media
    • starttalkingwithpeoplenobody wantsto be messagedanymore
    • conversations...NOT message make it human way, make Brands’s voice human, not a corporate one
    • continuos...NOTepisodicrelationshipwith brands/agencies doesn’thave an end
    • try to build what Brandsmeans... Starttalking LOUD, listen GOOD
    • start dialogue notonly between Brandand agencies/ brands/telcos but make themtalk to each other...be there, start a bigconversation party
    • listen to learnlearn to listen
    • conversationeconomy... brands/ agencies are not the target... TALK TO THEM make them your salesforce
    • demographics-individualsanonymous -eponymous
    • at the end of the day,Brand is a leader... but itis time to choose whatkind of... an old styleora charismatic influencerconversationalist
    • thank youall photos are from flickr and tumblrfor more get in contact withGeorge P. Achillias+30 6943 21 8953@thibetianabout.me/gachilliasfacebook.com/thibetiangeorges.achillias@gmail.comthibetian.posterous.com