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Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
Brands and conversations
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Brands and conversations

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how your brand can start talking with community

how your brand can start talking with community

Published in: Technology, Business
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  • 1. brands... start a conversation or, how a brand can be the talk of the world george p. achillias
  • 2. the brand...• leader• want to be reference point• industry’s trade mark
  • 3. so far...job welldone?...nah, Brands’smarketingold fashioned,and DRY!
  • 4. so far...• broadcasting marketing• one way• dry, no phantasy at all• old, too 90ties style, wordy• no conversations
  • 5. now...twitter account;boringnot interactivenot sharingnot giving a good reasonto be follower of it!
  • 6. ?
  • 7. where is yourbrand?
  • 8. onlinepresence?
  • 9. ... but job can be made much much better
  • 10. or how Brands should start talking andlistening the WORLD
  • 11. all marketingis digitalmarketing,one way,or another!
  • 12. before...
  • 13. what should be done...
  • 14. what to achieve... engagement
  • 15. how...• set community expectations• provide cohesive branding• be up to date
  • 16. how...• live authenticity• participate in dialog• enable peer to peer interactions
  • 17. how...• foster advocacy• solicit a call to action
  • 18. engagement watching sharing connecting producing curating
  • 19. people B2B usesocial media for work 3:1 facebook to other media
  • 20. starttalkingwithpeoplenobody wantsto be messagedanymore
  • 21. conversations...NOT message make it human way, make Brands’s voice human, not a corporate one
  • 22. continuos...NOTepisodicrelationshipwith brands/agencies doesn’thave an end
  • 23. try to build what Brandsmeans... Starttalking LOUD, listen GOOD
  • 24. start dialogue notonly between Brandand agencies/ brands/telcos but make themtalk to each other...be there, start a bigconversation party
  • 25. listen to learnlearn to listen
  • 26. conversationeconomy... brands/ agencies are not the target... TALK TO THEM make them your salesforce
  • 27. demographics-individualsanonymous -eponymous
  • 28. at the end of the day,Brand is a leader... but itis time to choose whatkind of... an old styleora charismatic influencerconversationalist
  • 29. thank youall photos are from flickr and tumblrfor more get in contact withGeorge P. Achillias+30 6943 21 8953@thibetianabout.me/gachilliasfacebook.com/thibetiangeorges.achillias@gmail.comthibetian.posterous.com

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