Brands and conversations

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how your brand can start talking with community

how your brand can start talking with community

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  • 1. brands... start a conversation or, how a brand can be the talk of the world george p. achillias
  • 2. the brand...• leader• want to be reference point• industry’s trade mark
  • 3. so far...job welldone?...nah, Brands’smarketingold fashioned,and DRY!
  • 4. so far...• broadcasting marketing• one way• dry, no phantasy at all• old, too 90ties style, wordy• no conversations
  • 5. now...twitter account;boringnot interactivenot sharingnot giving a good reasonto be follower of it!
  • 6. ?
  • 7. where is yourbrand?
  • 8. onlinepresence?
  • 9. ... but job can be made much much better
  • 10. or how Brands should start talking andlistening the WORLD
  • 11. all marketingis digitalmarketing,one way,or another!
  • 12. before...
  • 13. what should be done...
  • 14. what to achieve... engagement
  • 15. how...• set community expectations• provide cohesive branding• be up to date
  • 16. how...• live authenticity• participate in dialog• enable peer to peer interactions
  • 17. how...• foster advocacy• solicit a call to action
  • 18. engagement watching sharing connecting producing curating
  • 19. people B2B usesocial media for work 3:1 facebook to other media
  • 20. starttalkingwithpeoplenobody wantsto be messagedanymore
  • 21. conversations...NOT message make it human way, make Brands’s voice human, not a corporate one
  • 22. continuos...NOTepisodicrelationshipwith brands/agencies doesn’thave an end
  • 23. try to build what Brandsmeans... Starttalking LOUD, listen GOOD
  • 24. start dialogue notonly between Brandand agencies/ brands/telcos but make themtalk to each other...be there, start a bigconversation party
  • 25. listen to learnlearn to listen
  • 26. conversationeconomy... brands/ agencies are not the target... TALK TO THEM make them your salesforce
  • 27. demographics-individualsanonymous -eponymous
  • 28. at the end of the day,Brand is a leader... but itis time to choose whatkind of... an old styleora charismatic influencerconversationalist
  • 29. thank youall photos are from flickr and tumblrfor more get in contact withGeorge P. Achillias+30 6943 21 8953@thibetianabout.me/gachilliasfacebook.com/thibetiangeorges.achillias@gmail.comthibetian.posterous.com