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  • 1. SOCIAL MEDIA: DISTINGUSHING FACTS FROM HYPES
    YinkaOlaito
    www.yinkaolaito.com
    1
  • 2. NOTE THAT
    Having accounts online means nothing
    2
  • 3. JUST LIKE
    An uncultivated farm is ...
    3
  • 4. TO GET IT...
    Customers’ communications preferences are changing
    4
  • 5. TO GET IT...
    Engaged crowds are the new force.
    5
  • 6. TO GET IT...
    Customers now place emphasis on interaction
    6
  • 7. TO GET IT...
    Corporate social media responsibility is the new green.
    7
  • 8. TO GET IT...
    They expect dialogue, sharing.
    8
  • 9. THE QUESTION...
    What is our goal?
    9
  • 10. EFFECTIVE SOCIAL MEDIA CAMPAIGN(A case study of ELC 2009)
    YinkaOlaito
    www.yinkaolaito.com
    10
  • 11. WHAT IS SOCIAL MEDIA?
    It encompasses millions of tools, sites and applications which enable consumers to share video, photos, comments, opinions and personal experiences on the web.
    11
  • 12. STRATEGY DEVELOPMENT FOR ELC 2009
    Goal: Brand awareness and visibility
    Strategy: development of interactive website
    Internal audience involvement
    12
  • 13. WHAT IS SOCIAL MEDIA CAMPAIGN?
    A planned action steps that has specific goals, properly executed within a time frame with measurement parametre and is rooted through social media platforms
    13
  • 14. STRATEGY DEVELOPMENT FOR ELC 2009
    Goal: Brand awareness and visibility
    Strategy: development of interactive website
    Internal audience involvement
    14
  • 15. TACTICS AND EXECUTION OF ELC 2009 SOCIAL MEDIA CAMPAIGN
    Members and Facebook
    Twitter account
    E-mails
    15
  • 16. MEASUREMENT OF RESULT/ROI
    ELCDAYSTAR
     
    16
  • 17. THANK YOU
    17
  • 18. CONVERSATION CONTINUES
    Website: www.yinkaolaito.comE-mail: yinka@yinkaolaito.comTwitter: @pathfindernigFacebook:YinkaOlaito
    Tel: 234 7029778785
    18