Social Media: The Future Of Brand Communications And Marketing

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A presentation @Social Media Conference Niger 2011.Focus :Social Media, corporate communications, Brands Communications, Marketing Communications, Online Marketing, Online Brand Communications

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Social Media: The Future Of Brand Communications And Marketing

  1. 1. SOCIAL MEDIA: THE FUTURE OF BRAND COMMUNICATIONS AND MARKETING IN NIGERIA<br />YinkaOlaito<br />www.yinkaolaito.com<br />
  2. 2. WHERE WE ARE <br />
  3. 3.
  4. 4. THE DEMANDS<br />Brands need to be Social <br />
  5. 5. THE DEMANDS<br />Appli.ca. ble<br />
  6. 6. THE DEMANDS<br />Online marketing PLATFORMS:<br />Social Media Marketing<br />Rich Media: Video, Podcast, Virtual world<br />Mobile Marketing: SMS, Mobile Apps<br />
  7. 7. THE DEMANDS<br />Content explosion<br />
  8. 8. TARGETS AND...<br />Risk Involved<br />
  9. 9. ACTIVITIES OF...<br />Mad man marketing<br />
  10. 10. THE DEMANDS<br />Technology availability<br />
  11. 11. POTENTIALS OF<br />Internal capacity<br />
  12. 12. ACCURACY OF...<br />Data<br />
  13. 13. BRAND LANGUAGE<br />Me -We<br />
  14. 14. WHAT MAKES ONLINE COMMUNICATION FLOURISH<br />‘Humanize’ the brand<br />
  15. 15. WHAT MAKES BRAND COMMUNICATION FLOURISH?<br />Usability<br />
  16. 16. WHAT MAKES BRAND COMMUNICATION FLOURISH?<br />Relationship/Dialogue<br />
  17. 17. WHAT MAKES BRAND COMMUNICATION FLOURISH?<br />Recognition: oliver twist<br />
  18. 18. WHAT MAKES BRAND COMMUNICATION FLOURISH?<br />Memories Must Not exceed dream?<br />
  19. 19. When memories exceed dreams the end is near. The Hallmark of a successful organization is in willingness to abandon what made it successful<br /> and start afresh<br />-Michael Hammer<br />
  20. 20. WHAT MAKES BRAND COMMUNICATION FLOURISH?<br />People must be at the centre<br />
  21. 21. THE FUTURE<br />Reversal of Pyramid<br />
  22. 22. THE FUTURE<br />New name for leadership: Conversationalists and not Directors<br />
  23. 23. THE FUTURE<br />Digital or lose relevance<br />
  24. 24. THE FUTURE<br />Platform changes<br />
  25. 25. THE FUTURE<br />Consistent Changes in Apps<br />
  26. 26. THE FUTURE<br />No real future in F.O.S<br />
  27. 27. THE FUTURE<br />Hyper ‘Collabo’ and Unification<br />
  28. 28. THE FUTURE<br />Create and tell entertaining stories<br />
  29. 29. THE FUTURE<br />Brands will not be defined by campaign/advertisement<br />
  30. 30. THE FUTURE<br />Embrace, Empower, Engage Enables<br />
  31. 31. THE FUTURE<br />Relevance :not heavy budget/Noise<br />
  32. 32. THE FUTURE<br />Monitor emerging cultural practices<br />
  33. 33. THAN K YOU<br />
  34. 34. CONVERSATION CONTINUES<br />Website: www.yinkaolaito.comE-mail: yinka@yinkaolaito.comTwitter: @pathfindernigFacebook: YinkaOlaitoSkype :YinkaolaitoTel: 234-7029778785<br />
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