Social media and the legal profession


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A presentation at Nigerian Bar Association Monthly Meeting By Yinka Olaito

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Social media and the legal profession

  1. 1. SOCIAL MEDIA AND LEGAL PROFESSION<br />YinkaOlaito<br /><br /><br />
  2. 2. WHAT IS SOCIAL MEDIA?<br />It encompasses millions of tools, sites and applications which enable consumers to share video, photos, comments, opinions and personal experiences on the web.<br />It is third millennium communication tools powered by the internet<br /><br />
  3. 3. WHY IS IT IMPORTANT?<br />Turbulent conditions forcing change<br /><br />
  4. 4. WHY IS IT IMPORTANT?<br />Rapid rise of social software<br /><br />
  5. 5. WHY IS IT IMPORTANT?<br />Growing importance of professional social networking sites<br /><br />
  6. 6. WHY IS IT IMPORTANT?<br />Everyone should be where their audiences are. Most people are online now.<br /><br />
  7. 7. WHY IS IT IMPORTANT?<br />Social media is radically altering our world.<br /><br />
  8. 8. WHY IS IT IMPORTANT?<br />Your clients are doing it<br /><br />
  9. 9. WHY IS IT IMPORTANT?<br />Your future clients are doing it<br /><br />
  10. 10. WHY IS IT IMPORTANT?<br />People of all ages are increasingly relying on the Internet and mobile-based tools to share, discuss, and disseminate information.<br /><br />
  11. 11. WHY IS IT IMPORTANT?<br />Out of sight is out of mind.<br /><br />
  12. 12. WHY MOST LAWYERS STAY BACK?<br />A part of the reason for this late adapting is at the very heart of our nature as attorneys-at-law. They tend to reserve judgment, weigh all sides of an argument and take time to formulate a cohesive strategy.<br /><br />
  13. 13. CAN LAWYERS AFFORD NOT TO BE THERE?<br />Laggards suffers irrelevance<br /><br />
  14. 14. CAN LAWYERS AFFORD NOT TO BE THERE?<br />Attorneys who successfully leverage social media tools to communicate, collaborate and network have a distinct advantage over those who don’t.<br /><br />
  15. 15. WHY YOU SHOULD DO IT<br />Marketing Influence <br />Credibility Recruitment<br /><br />
  16. 16. WHY YOU SHOULD DO IT<br />Reputation Creating value, <br />Collective Intelligent Business Development<br /><br />
  17. 17. CASE STUDY<br />BARRACK OBAMA<br /><br />
  18. 18. CASE STUDY<br />OLISA AGBAKOBA<br /><br />
  19. 19. WHAT TO DO NOW<br />New and emerging social media trends are extremely important to lawyers. Lawyers who ignore them do so to the detriment of their practice.<br /><br />
  20. 20. WHAT TO DO NOW<br />Depending on the size of the firm, there is a need for at least one staff member to be familiar with emerging Web 2.0 technologies and the ways in which those technologies can help and harm their bottom line.<br /><br />
  21. 21. TO START WITH<br />Facebook Xing Website <br />Twitter LinkedIn Blog<br /><br />
  22. 22. NO EXCUSE<br />There are social media experts and consultants just waiting for the opportunity to guide the legal profession on optimal ways to utilize this new media to its advantage. By all means, after you’ve completed your cost-benefit analysis feel free to hire one to show you how it’s done.<br /><br />
  23. 23. MY LORDS<br />Knowledge is power. Smart practitioners will choose to learn about and appreciate the effect of emerging and affordable technologies upon the practice of law. Lawyers who fail to do so most certainly will pay the price.<br /><br />
  24. 24. I REST MY CASE<br /><br />
  25. 25. FOR CONSULTATION (IN THE CHAMBER)<br />YinkaOlaito,Msmc, Mitad, ANIRPR <br />Brand, PR, Social Media expert, Trainer, Speaker<br />Website:<br />Email:<br />Facebook: YinkaOlaito<br />Twitter: Pathfindernig<br />Tel: 07029778785<br /><br />