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Social media and nonprofit
 

Social media and nonprofit

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How strengthen Non-profit with Online media and advocacyto

How strengthen Non-profit with Online media and advocacyto

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    Social media and nonprofit Social media and nonprofit Presentation Transcript

    • SOCIAL MEDIA: NON-PROFIT,GLOBAL ADVOCACY, AND ENGAGEMENT WHERE IS THE CONNECTION? Yinka Olaitowww.yinkaolaito.com
    • Traditional Media
    • Changes In Communication landscape
    • Online Media, location-based sites
    • Reach target audience (fast)
    • Two-way street
    • Volunteers, Donors evaluate andresearch Non-profit relevance before they engage
    • To succeed, Non-Profit needs tomonitor stakeholders’ attitude online
    • Demands an urgent alignment with online media use
    • Central focus of Online media = Connection
    • Enhances strong conversation
    • Forges deeper relationship among global audience
    • Increase Bonding
    • featureswww.michaelsageng.com/www.yinkaolaito.com 16
    • YouTube
    • Keep it short Use Keywordwww.michaelsageng.com/www.yinkaolaito.com Fun, educate, quality 18
    • Blogging  Blogger  Wordpress  Tumblr  Blog Weekly  Solicit comments  Action alerts Advertise on web site
    • Content platform Expertise Education Engagement Feedbackwww.michaelsageng.com/www.yinkaolaito.com 20
    • www.michaelsageng.com/www.yinkaolaito.com 21
    • In 2009, LinkedIn by 85%. -Compete.com2009www.michaelsageng.com/www.yinkaolaito.com
    • www.michaelsageng.com/www.yinkaolaito.com 23
    • www.michaelsageng.com/www.yinkaolaito.com 24
    • The online photo sharing site Flickr nowhosts more than 3.6 billion user images. The online bookmarking service Delicious has more than 5 million users and more than 150 million unique bookmarked URLs -Compete.com2009 www.michaelsageng.com/www.yinkaolaito.com
    • Podcast Vodcast Webchat Email marketing SMS marketing Mobile marketing Bookmarking: Digg, De.li.ciouswww.michaelsageng.com/www.yinkaolaito.com 26
    • Purpose + Audience+ strategy www.michaelsageng.com/www.yinkaolaito.com 27
    • Branded Account+ Connection
    • Build+ support+ Empower
    • Measure
    • Global reach + Immediate Feedback
    • Helps build network of supporters/donor www.michaelsageng.com/www.yinkaolaito.com 32
    • Community sharing powerwww.michaelsageng.com/www.yinkaolaito.com 33
    • Help increase search rankingwww.michaelsageng.com/www.yinkaolaito.com 34
    • Increase in perceived credibility www.michaelsageng.com/www.yinkaolaito.com 35
    • 2.600 videos 123,891,621 lessons Video sub:283,555 Site visit(39M)/unique users:4mwww.michaelsageng.com/www.yinkaolaito.com 36
    • www.michaelsageng.com/www.yinkaolaito.com 37
    • CONVERSATAIONCONTINUES www.michaelsageng.com/www.yinkaolaito.com 38