SOCIAL MEDIA AND CLIMATE CHANGE REPORTING Yinka Olaito www.yinkaolaito.com
News consumers now search for news throughout the day...news organizations is to adapt to the evolving habits of their readers.
‘‘Social Media provides valuable links to the world around us; enables us tostrengthen our relationships with users and sources; andserve as an outlet to promote and distribute our work. As journalists take part in this vibrant conversation’’ . Source: James Hohmann
NEED FOR SOCIAL MEDIA IN CC REPORTING Social Media is about: dialogue, thecommunity, and niche audiences — a complement to the new direction of news publishing
3 LEVELS OF NEWS CONSUMERS1.Traditional consumers-love print media.2 Digital Consumers: go to the web and digital for news.3.The Connected Consumers: go to Facebook and twitter to find newsupdate
AFRICA ANDSOCIAL MEDIA Africa is currently the most dynamiccontinent on Facebook. It gained more than 50 percent of its 25 million Facebook users in the six months up to February 2011. The top three countries in Africa are Egypt (5.6 million users), South Africa (3.7 million users) and Morocco (3 million users). Source: SocialBaker
SOCIAL MEDIA: CCR AND SUCCESSThe future belongs to people who can spread ideas.
SOCIAL MEDIA: CCR AND SUCCESS The result we seek must be intentional and aspirational in itsdesign, calculation, presence and overall
SOCIALMEDIA:CCR ANDSUCCESSConstant value lubrication + engaging content
DOWNSIDE OF SOCIALMEDIA “Information from your Facebook page, your blog entries, and yourtweets — even if you intend them to be personalmessages to your friends or family —can be easily circulated beyond your intended audience. This content, therefore, represents you’’.
DOWNSIDE OF SOCIALMEDIAThe web’s democratic nature could result in a lot of inaccurate buzz, which makes the filtering role of newsorganizations more important than ever. Some reporters have been too eager to pounceon anything they see online, but being a good gatekeeper means carefullyauthenticating any information found on Twitter or Facebook. Source: James Hohmann
DOWNSIDE OF SOCIALMEDIA It’s important to get consent if using material from people’spages where they’d have a reasonableexpectation of privacy. On a breaking news story, with heavy deadline pressure and a desire to get as much information aspossible, it’s tempting to yank details from someone’s Facebook page and throw them on the web. Source: James Hohmann
“Be honest about who you are, identifying yourself as a XYZ employee online if you would do so in a similar situation offline. Thisapplies to your Twitter and Facebook accounts, for example, as well as personal blogs andcomments you post on other blogs or stories.
RESOURCEGATHERINGTOOLS Google reader RSSIPAD Flipboard-links shared by friends on FB and Twitter Instapper-free read later toolHunch: tool to personalise the internet and recommend taste Google +