Social media and climate change reporting original

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Impacts of Social Media On climate Change reporting

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Social media and climate change reporting original

  1. 1. SOCIAL MEDIA AND CLIMATE CHANGE REPORTING Yinka Olaito www.yinkaolaito.com
  2. 2. News consumers now search for news throughout the day...news organizations is to adapt to the evolving habits of their readers.
  3. 3. ‘‘Social Media provides valuable links to the world around us; enables us tostrengthen our relationships with users and sources; andserve as an outlet to promote and distribute our work. As journalists take part in this vibrant conversation’’ . Source: James Hohmann
  4. 4. Multiplier effect
  5. 5. NEED FOR SOCIAL MEDIA IN CC REPORTING Social Media is about: dialogue, thecommunity, and niche audiences — a complement to the new direction of news publishing
  6. 6. 3 LEVELS OF NEWS CONSUMERS1.Traditional consumers-love print media.2 Digital Consumers: go to the web and digital for news.3.The Connected Consumers: go to Facebook and twitter to find newsupdate
  7. 7. AFRICA ANDSOCIAL MEDIA Africa is currently the most dynamiccontinent on Facebook. It gained more than 50 percent of its 25 million Facebook users in the six months up to February 2011. The top three countries in Africa are Egypt (5.6 million users), South Africa (3.7 million users) and Morocco (3 million users). Source: SocialBaker
  8. 8. SOCIAL MEDIA: CCR AND SUCCESSThe future belongs to people who can spread ideas.
  9. 9. SOCIAL MEDIA: CCR AND SUCCESS The result we seek must be intentional and aspirational in itsdesign, calculation, presence and overall
  10. 10. SOCIALMEDIA:CCR ANDSUCCESSConstant value lubrication + engaging content
  11. 11. SOCIAL MEDIA: CCR AND SUCCESSCommunity spirit
  12. 12. SOCIAL MEDIA:CCR ANDSUCCESS Localize the pain
  13. 13. Content and Messaging
  14. 14. Content Is Not Messaging. Its More Than Copy. Real content drives interaction
  15. 15. Content =Social Media’s hard currency
  16. 16. CONTENT Photo. Text, audio, video all in story form
  17. 17. CONTENT Add value+ avoid hard sell
  18. 18. CONTENTRespect: people, forum and copyrights
  19. 19. CONTENTProtect: Confidential and Proprietary information.
  20. 20. FACEBOOK AS CCREPORTING TOOL Profile and page
  21. 21. MAXIMIZING FACEBOOK FOR CC REPORTINGWallNotes: vital tool to engagefans/friends, Easy to use VideoPhotos,Groups: Community of people withcommon interestEventsLinks
  22. 22. Insight page
  23. 23. 140 characters=To be mobile friendly
  24. 24. 3 levels OfInteractionMessage to all(Publicly)=Tweet update
  25. 25. 3 levels OfInteractionMessage to a specific person(publicly)=@
  26. 26. 3 levels OfInteractionMessage to a specific person privately=DM
  27. 27. VALUE FOR CC REPORTING Promote
  28. 28. MASTERINGTHE PLATFORMFOR CCR Value of a keyword-stuffed profile
  29. 29. MASTERINGTHE PLATFORMFOR CCR Engage, connect, follow right audience
  30. 30. MASTERINGTHE PLATFORMFOR CCR URL shorter
  31. 31. MASTERINGTHE PLATFORMFOR CCRHashtag=# (aggregate conversation around a topic, event)
  32. 32. MASTERINGTHE PLATFORMFOR CCR M.J.AV
  33. 33. VITAL TOOLSFOR CCRTwitPic
  34. 34. VITAL TOOLSFOR CCRTwitvideo
  35. 35. BLOGSWeb blog=Online JournalA voice to the voicelessOver 130 millions
  36. 36. BloggingPlatform www.yinkaolaito.com 38
  37. 37. BLOG ADVANTAGE FOR CC REPORTINGContent platform Expertise Education Engagement Feedback www.michaelsageng.com/www.yinkaolaito. 39 com
  38. 38. BEGINNERS’GUIDEChoice of platform Goal Develop strategy Feedback Management www.yinkaolaito.com 40
  39. 39. BLOG:EMBEDDINGTOOLSNetworked blog-FacebookTwitter profileUrl and content spread
  40. 40. VideoPlatform Times invention of the year 2005 75 billion videos -user-generated -2Billion views daily- Techcrunch 42
  41. 41. CC REPORTING/STARTERS’GUIDECreate account with Gmail.Get a mobile phone/CameraObserve platform rules
  42. 42. CC REPORTING:SPREADING YOURMESSAGETagging, branding, picture and audio quality
  43. 43. VIDEOBRANDING/MARKETINGTOOL Viewbix
  44. 44. DOWNSIDE OF SOCIALMEDIA “Information from your Facebook page, your blog entries, and yourtweets — even if you intend them to be personalmessages to your friends or family —can be easily circulated beyond your intended audience. This content, therefore, represents you’’.
  45. 45. DOWNSIDE OF SOCIALMEDIAThe web’s democratic nature could result in a lot of inaccurate buzz, which makes the filtering role of newsorganizations more important than ever. Some reporters have been too eager to pounceon anything they see online, but being a good gatekeeper means carefullyauthenticating any information found on Twitter or Facebook. Source: James Hohmann
  46. 46. DOWNSIDE OF SOCIALMEDIA It’s important to get consent if using material from people’spages where they’d have a reasonableexpectation of privacy. On a breaking news story, with heavy deadline pressure and a desire to get as much information aspossible, it’s tempting to yank details from someone’s Facebook page and throw them on the web. Source: James Hohmann
  47. 47. LEGAL ISSUESAvoid: unguarded conversation/ Behaviour
  48. 48. “Be honest about who you are, identifying yourself as a XYZ employee online if you would do so in a similar situation offline. Thisapplies to your Twitter and Facebook accounts, for example, as well as personal blogs andcomments you post on other blogs or stories.
  49. 49. RESOURCEGATHERINGTOOLS Google reader RSSIPAD Flipboard-links shared by friends on FB and Twitter Instapper-free read later toolHunch: tool to personalise the internet and recommend taste Google +
  50. 50. DataVerifications
  51. 51. DataVerifications,IllustrationsToolsTinEyeImage Level AnaylizerContent producer’s track record and affiliationsPhotoshopMS Picture manager
  52. 52. CC RELATEDWEBSITES GLOBAL IJNET: http://ijnet.org/ UN framework Convention On climate: http://unfccc.int/2860.php NASA: http://climate.nasa.gov/ Pew Centre: http://www.pewclimate.org/?gclid=CK6M6a_z3asCFQ0OfAodMmM0QA USA environment protection: http://www.epa.gov/climatechange/index.html Inter governmental panel : http://www.ipcc.ch/ Papers: http://onlinelibrary.wiley.com/doi/10.1111/j.1751- 9020.2008.00188.x/abstract Nigeria Knowledge about climate change: http://www.nigeriaclimatechange.org/ccinfo.php Nigeria Environmental study: http://www.nestinteractive.org/index.php Climate Change Nigeria Network: http://ccnnigeria.org/index.html
  53. 53. CASESTUDY/GROUPASSIGNMENT
  54. 54. CONVERSATIONCONTINUESWebsite: www.yinkaolaito.comE-mail: yinka@yinkaolaito.comTwitter: @pathfindernigFacebook: Yinka OlaitoSkype :YinkaolaitoTel: 234-7029778785 www.michaelsageng.com/www.yinkaolaito.com

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