Social media and climate change reporting original

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Impacts of Social Media On climate Change reporting

Impacts of Social Media On climate Change reporting

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  • 1. SOCIAL MEDIA AND CLIMATE CHANGE REPORTING Yinka Olaito www.yinkaolaito.com
  • 2. News consumers now search for news throughout the day...news organizations is to adapt to the evolving habits of their readers.
  • 3. ‘‘Social Media provides valuable links to the world around us; enables us tostrengthen our relationships with users and sources; andserve as an outlet to promote and distribute our work. As journalists take part in this vibrant conversation’’ . Source: James Hohmann
  • 4. Multiplier effect
  • 5. NEED FOR SOCIAL MEDIA IN CC REPORTING Social Media is about: dialogue, thecommunity, and niche audiences — a complement to the new direction of news publishing
  • 6. 3 LEVELS OF NEWS CONSUMERS1.Traditional consumers-love print media.2 Digital Consumers: go to the web and digital for news.3.The Connected Consumers: go to Facebook and twitter to find newsupdate
  • 7. AFRICA ANDSOCIAL MEDIA Africa is currently the most dynamiccontinent on Facebook. It gained more than 50 percent of its 25 million Facebook users in the six months up to February 2011. The top three countries in Africa are Egypt (5.6 million users), South Africa (3.7 million users) and Morocco (3 million users). Source: SocialBaker
  • 8. SOCIAL MEDIA: CCR AND SUCCESSThe future belongs to people who can spread ideas.
  • 9. SOCIAL MEDIA: CCR AND SUCCESS The result we seek must be intentional and aspirational in itsdesign, calculation, presence and overall
  • 10. SOCIALMEDIA:CCR ANDSUCCESSConstant value lubrication + engaging content
  • 11. SOCIAL MEDIA: CCR AND SUCCESSCommunity spirit
  • 12. SOCIAL MEDIA:CCR ANDSUCCESS Localize the pain
  • 13. Content and Messaging
  • 14. Content Is Not Messaging. Its More Than Copy. Real content drives interaction
  • 15. Content =Social Media’s hard currency
  • 16. CONTENT Photo. Text, audio, video all in story form
  • 17. CONTENT Add value+ avoid hard sell
  • 18. CONTENTRespect: people, forum and copyrights
  • 19. CONTENTProtect: Confidential and Proprietary information.
  • 20. FACEBOOK AS CCREPORTING TOOL Profile and page
  • 21. MAXIMIZING FACEBOOK FOR CC REPORTINGWallNotes: vital tool to engagefans/friends, Easy to use VideoPhotos,Groups: Community of people withcommon interestEventsLinks
  • 22. Insight page
  • 23. 140 characters=To be mobile friendly
  • 24. 3 levels OfInteractionMessage to all(Publicly)=Tweet update
  • 25. 3 levels OfInteractionMessage to a specific person(publicly)=@
  • 26. 3 levels OfInteractionMessage to a specific person privately=DM
  • 27. VALUE FOR CC REPORTING Promote
  • 28. MASTERINGTHE PLATFORMFOR CCR Value of a keyword-stuffed profile
  • 29. MASTERINGTHE PLATFORMFOR CCR Engage, connect, follow right audience
  • 30. MASTERINGTHE PLATFORMFOR CCR URL shorter
  • 31. MASTERINGTHE PLATFORMFOR CCRHashtag=# (aggregate conversation around a topic, event)
  • 32. MASTERINGTHE PLATFORMFOR CCR M.J.AV
  • 33. VITAL TOOLSFOR CCRTwitPic
  • 34. VITAL TOOLSFOR CCRTwitvideo
  • 35. BLOGSWeb blog=Online JournalA voice to the voicelessOver 130 millions
  • 36. BloggingPlatform www.yinkaolaito.com 38
  • 37. BLOG ADVANTAGE FOR CC REPORTINGContent platform Expertise Education Engagement Feedback www.michaelsageng.com/www.yinkaolaito. 39 com
  • 38. BEGINNERS’GUIDEChoice of platform Goal Develop strategy Feedback Management www.yinkaolaito.com 40
  • 39. BLOG:EMBEDDINGTOOLSNetworked blog-FacebookTwitter profileUrl and content spread
  • 40. VideoPlatform Times invention of the year 2005 75 billion videos -user-generated -2Billion views daily- Techcrunch 42
  • 41. CC REPORTING/STARTERS’GUIDECreate account with Gmail.Get a mobile phone/CameraObserve platform rules
  • 42. CC REPORTING:SPREADING YOURMESSAGETagging, branding, picture and audio quality
  • 43. VIDEOBRANDING/MARKETINGTOOL Viewbix
  • 44. DOWNSIDE OF SOCIALMEDIA “Information from your Facebook page, your blog entries, and yourtweets — even if you intend them to be personalmessages to your friends or family —can be easily circulated beyond your intended audience. This content, therefore, represents you’’.
  • 45. DOWNSIDE OF SOCIALMEDIAThe web’s democratic nature could result in a lot of inaccurate buzz, which makes the filtering role of newsorganizations more important than ever. Some reporters have been too eager to pounceon anything they see online, but being a good gatekeeper means carefullyauthenticating any information found on Twitter or Facebook. Source: James Hohmann
  • 46. DOWNSIDE OF SOCIALMEDIA It’s important to get consent if using material from people’spages where they’d have a reasonableexpectation of privacy. On a breaking news story, with heavy deadline pressure and a desire to get as much information aspossible, it’s tempting to yank details from someone’s Facebook page and throw them on the web. Source: James Hohmann
  • 47. LEGAL ISSUESAvoid: unguarded conversation/ Behaviour
  • 48. “Be honest about who you are, identifying yourself as a XYZ employee online if you would do so in a similar situation offline. Thisapplies to your Twitter and Facebook accounts, for example, as well as personal blogs andcomments you post on other blogs or stories.
  • 49. RESOURCEGATHERINGTOOLS Google reader RSSIPAD Flipboard-links shared by friends on FB and Twitter Instapper-free read later toolHunch: tool to personalise the internet and recommend taste Google +
  • 50. DataVerifications
  • 51. DataVerifications,IllustrationsToolsTinEyeImage Level AnaylizerContent producer’s track record and affiliationsPhotoshopMS Picture manager
  • 52. CC RELATEDWEBSITES GLOBAL IJNET: http://ijnet.org/ UN framework Convention On climate: http://unfccc.int/2860.php NASA: http://climate.nasa.gov/ Pew Centre: http://www.pewclimate.org/?gclid=CK6M6a_z3asCFQ0OfAodMmM0QA USA environment protection: http://www.epa.gov/climatechange/index.html Inter governmental panel : http://www.ipcc.ch/ Papers: http://onlinelibrary.wiley.com/doi/10.1111/j.1751- 9020.2008.00188.x/abstract Nigeria Knowledge about climate change: http://www.nigeriaclimatechange.org/ccinfo.php Nigeria Environmental study: http://www.nestinteractive.org/index.php Climate Change Nigeria Network: http://ccnnigeria.org/index.html
  • 53. CASESTUDY/GROUPASSIGNMENT
  • 54. CONVERSATIONCONTINUESWebsite: www.yinkaolaito.comE-mail: yinka@yinkaolaito.comTwitter: @pathfindernigFacebook: Yinka OlaitoSkype :YinkaolaitoTel: 234-7029778785 www.michaelsageng.com/www.yinkaolaito.com