Secret of bonding with potential & active clients

529 views

Published on

A presentation by Yinka Olaito at Social media and Business goal Seminar which Held at Lagos Nigeria on June 15, 2010

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
529
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Secret of bonding with potential & active clients

  1. 1. SECRET OF BONDING WITH POTENTIAL & ACTIVE CLIENTS IN SOCIAL MEDIA<br />YinkaOlaito<br />www.yinkaolaito.com<br />1<br />
  2. 2. THE SECRET<br />There’s no doubt about it. Today’s generation clamors for interactivity. No longer satisfied with allowing the television set to continue on its own monologue, consumers now appreciate the ability to connect with companies directly and whenever they choose to, through social media.<br />2<br />
  3. 3. THE SECRET<br />Social Media offers direct and interactive connections with a vast audienceof potential customers, taking advantage of this media strategy is important for yourbusiness<br />3<br />
  4. 4. THE SECRET<br />Dale Carnegies principles<br />4<br />
  5. 5. THE STEPS MAY DIFFER<br />The difference lies in channels and risks<br />5<br />
  6. 6. ACTION STEPS<br />Identify niche group<br />6<br />
  7. 7. ACTION STEPS<br />Listen and observe niche rules<br />7<br />
  8. 8. ACTION STEPS<br />Establish friendships and solidarity with the members <br />8<br />
  9. 9. ACTION STEPS<br />Create a group<br />9<br />
  10. 10. ACTION STEPS<br />Build content ,attract people<br />10<br />
  11. 11. ACTION STEPS<br />Promote content<br />11<br />
  12. 12. HOW TO PROMOTE CONTENTS<br />Emails, twitter, Facebook, Youtubes<br />12<br />
  13. 13. HOW TO PROMOTE CONTENTS<br />Offer freebies<br />13<br />
  14. 14. HOW TO PROMOTE BONDING<br />Offline relationship/networking<br />14<br />
  15. 15. HOW TO PROMOTE BONDING<br />Video sharing(seo&smm)<br />15<br />
  16. 16. CASE STUDIES<br />Johnson &Johnson and Youtube competition<br />16<br />
  17. 17. CASE STUDIES<br />Wazobia Fm and Eagle front<br />17<br />
  18. 18. CASE STUDIES<br />Stranger On Top radio<br />18<br />
  19. 19. WHY DO YOU THINK?<br />Take the microphone<br />19<br />
  20. 20. THANK YOU<br />20<br />
  21. 21. CONVERSATION CONTINUES<br />Website: www.yinkaolaito.comE-mail: yinka@yinkaolaito.comTwitter: @pathfindernigFacebook:YinkaOlaito<br />Tel:234 7029778785<br />21<br />

×