Personal Branding And social media

734 views
658 views

Published on

How to up Brand You game with social media

Published in: Self Improvement
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
734
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
24
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Personal Branding And social media

  1. 1. PERSONAL BRANDING AND SOCIAL MEDIA Yinka Olaito www.yinkaolaito.com
  2. 2. Personal Branding? <ul><li>Maximizing value in you </li></ul>
  3. 3. Personal Branding? <ul><li>Creating a brand that is You </li></ul>
  4. 4. Personal Branding? <ul><li>It is a science behind success </li></ul>
  5. 5. Personal Branding? <ul><li>Never built on one leg: Functional </li></ul><ul><li>Emotional </li></ul>
  6. 6. Personal Branding? <ul><li>It is a learnt skill </li></ul>
  7. 7. Personal Branding? <ul><li>Never too late to build </li></ul>
  8. 8. Creating Brand You <ul><li>Know yourself </li></ul>
  9. 9. Creating Brand You <ul><li>Start off </li></ul>
  10. 10. Management/communication <ul><li>Offline: Expertise </li></ul><ul><li>Elevator speech </li></ul><ul><li>Dress </li></ul><ul><li>Association </li></ul>
  11. 11. Management/communication <ul><li>Online: cyber space </li></ul>
  12. 12. Social Media <ul><li>Social media helps build conversation between real people. </li></ul><ul><li>Social connecting tool for brand you </li></ul>
  13. 13. Going global, Getting connected, search for jobs <ul><li>Listen </li></ul>
  14. 14. Going global, Getting connected, search for jobs <ul><li>Be honest </li></ul>
  15. 15. Going global, Getting connected, search for jobs <ul><li>Be accommodating </li></ul>
  16. 16. Tools <ul><li>Facebook: History </li></ul><ul><li>Photo </li></ul><ul><li>Content </li></ul><ul><li>Group </li></ul><ul><li>Test </li></ul><ul><li>Relationship </li></ul><ul><li>Personal information </li></ul>
  17. 17. Tools <ul><li>LinkedIn: Profile </li></ul><ul><li>Groups </li></ul><ul><li>Advanced search </li></ul>
  18. 18. Tools <ul><li>Twitter: Profile-keyword stuffed </li></ul><ul><li>Content </li></ul><ul><li>Relationship: RT, DM, </li></ul><ul><li>Do not protect tweet </li></ul>
  19. 19. Tools <ul><li>Xing: Professional contacts </li></ul>
  20. 20. Tools <ul><li>Blog: Thought leadership </li></ul><ul><li>Hub </li></ul><ul><li>Videoblog </li></ul><ul><li>Podcasting </li></ul>
  21. 21. Tools <ul><li>Slideshare: PowerPoint presentation Slide </li></ul><ul><li>Digital resume </li></ul>s
  22. 22. Tools <ul><li>Scribd.com: E-Papers </li></ul><ul><li>How to Manuals </li></ul><ul><li>E-book </li></ul>
  23. 23. Tools <ul><li>Ezinearticles: Articles </li></ul><ul><li>Papers </li></ul>
  24. 24. Tools <ul><li>Gravatar: Photo profile </li></ul><ul><li>Email </li></ul>
  25. 25. Tools <ul><li>Offline networking event </li></ul>
  26. 26. Factors that count <ul><li>Digital first impression: Photo </li></ul><ul><li>Page design </li></ul>
  27. 27. Factors that count <ul><li>Digital footprint: comments </li></ul><ul><li>messages </li></ul>
  28. 28. Factors that count <ul><li>Remember ‘social’ before media </li></ul>
  29. 29. Factors that count <ul><li>Quantity or quality of relationship </li></ul>
  30. 30. Factors that count <ul><li>Traffic, Influence </li></ul>
  31. 31. Factors that count <ul><li>Recognition awards </li></ul>
  32. 32. Factors that count <ul><li>Niche community membership </li></ul>
  33. 33. Factors that count <ul><li>Word of mouth marketing </li></ul>
  34. 34. Factors that count <ul><li>Form niche group: yahoogroup </li></ul><ul><li>googlegroup </li></ul><ul><li>E-zines/newsletter </li></ul>
  35. 35. Factors that count <ul><li>Be a great connector </li></ul>
  36. 36. Price of a solid Brand you <ul><li>Time: Commitment </li></ul><ul><li>Consistency </li></ul>
  37. 37. Price of a solid Brand you <ul><li>Research : great content- use google reader </li></ul>
  38. 38. My offer <ul><li>subscribe to my blog: www.yinkaolaito.com </li></ul>
  39. 39. My offer <ul><li>Download my personal branding ebook at : </li></ul><ul><li>www.yinkaolaito.com </li></ul>
  40. 40. My offer <ul><li>Download my e-paper: how to promote contribution, connection on brand’s online community </li></ul>
  41. 41. My offer <ul><li>Join social media club International, Nigeria chapter on facebook.com </li></ul>
  42. 42. My offer <ul><li>Follow me on Twitter -@ pathfindernig </li></ul>
  43. 43. My offer <ul><li>Ask for help </li></ul>
  44. 44. Contact me website: www.yinkaolaito.com E-mail: [email_address] Facebook: Yinkaolaito Twitter: Pathfindernig
  45. 45. Photo credit <ul><li>-twitpic </li></ul><ul><li>-fotosearch.com </li></ul>

×