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Non profit and public advocacy

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How best to engage Non-profit audience with Advocacy

How best to engage Non-profit audience with Advocacy

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  • 1. NON-PROFIT:PUBLIC ADVOCACY, AND ENGAGEMENT WHY BOTHER? Yinka Olaitowww.yinkaolaito.com
  • 2. Incorporated organization which exists to serve a purpose. As the name implies, it is not for profit orientation
  • 3. Uses surplus revenue to serve itscause and not to distribute it as profit.
  • 4. Majority depends on support of donors
  • 5. An organized process of creating support, building consensus and fostering a favourable and supportive climate towards a specifiedcause or issue through a set of well planned and organizedactions that are undertaken by a group of individuals or organisations working in concert within a time frame -UNFPA 2002
  • 6. Planning implementation process ofadvocacy Situation Analysis, Theme/Issue, Solutions Goal and objectivesMonitoring & Evaluation Stakeholders/ Audiences Messages / Messengers Channels / Techniques / Tools Plan of action Partnership s- Alliances Implementation
  • 7. OBJECTIVE
  • 8. Message: specify roles
  • 9. Time element
  • 10. Budget for success
  • 11. Monitoring parameters
  • 12. Evaluations
  • 13. Engagement is the process of beinginvolved with your (prospective)customers by interacting with themthrough relevant dialogues andexperiences
  • 14. Engagement is about Connecting andnetworking with people for a cause
  • 15. Brand consistency
  • 16. Ideas +targets
  • 17. responsibility +relationship
  • 18. Compelling and relevant message
  • 19. Hyper collaboration
  • 20. Social conversation and not sales
  • 21. Partnership: Involvement helps build donors’ profile
  • 22. Understanding
  • 23. Awareness
  • 24. Global funding
  • 25. Word of mouth
  • 26. feedback
  • 27. Press Conference+Briefing+Releases
  • 28. Interview/expert opinion
  • 29. Focus group/Seminars
  • 30. Lobbying
  • 31. Communiqué/ position paper
  • 32. www.michaelsageng.com/www.yinkaolaito.com 33
  • 33. CONVERSATAIONCONTINUES www.michaelsageng.com/www.yinkaolaito.com 34

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