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Non profit and public advocacy
 

Non profit and public advocacy

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How best to engage Non-profit audience with Advocacy

How best to engage Non-profit audience with Advocacy

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    Non profit and public advocacy Non profit and public advocacy Presentation Transcript

    • NON-PROFIT:PUBLIC ADVOCACY, AND ENGAGEMENT WHY BOTHER? Yinka Olaitowww.yinkaolaito.com
    • Incorporated organization which exists to serve a purpose. As the name implies, it is not for profit orientation
    • Uses surplus revenue to serve itscause and not to distribute it as profit.
    • Majority depends on support of donors
    • An organized process of creating support, building consensus and fostering a favourable and supportive climate towards a specifiedcause or issue through a set of well planned and organizedactions that are undertaken by a group of individuals or organisations working in concert within a time frame -UNFPA 2002
    • Planning implementation process ofadvocacy Situation Analysis, Theme/Issue, Solutions Goal and objectivesMonitoring & Evaluation Stakeholders/ Audiences Messages / Messengers Channels / Techniques / Tools Plan of action Partnership s- Alliances Implementation
    • OBJECTIVE
    • Message: specify roles
    • Time element
    • Budget for success
    • Monitoring parameters
    • Evaluations
    • Engagement is the process of beinginvolved with your (prospective)customers by interacting with themthrough relevant dialogues andexperiences
    • Engagement is about Connecting andnetworking with people for a cause
    • Brand consistency
    • Ideas +targets
    • responsibility +relationship
    • Compelling and relevant message
    • Hyper collaboration
    • Social conversation and not sales
    • Partnership: Involvement helps build donors’ profile
    • Understanding
    • Awareness
    • Global funding
    • Word of mouth
    • feedback
    • Press Conference+Briefing+Releases
    • Interview/expert opinion
    • Focus group/Seminars
    • Lobbying
    • Communiqué/ position paper
    • www.michaelsageng.com/www.yinkaolaito.com 33
    • CONVERSATAIONCONTINUES www.michaelsageng.com/www.yinkaolaito.com 34