NON-PROFIT:PUBLIC ADVOCACY,            AND     ENGAGEMENT    WHY BOTHER?       Yinka Olaitowww.yinkaolaito.com
Incorporated organization which exists to serve a purpose. As the name implies, it is not for profit                   ori...
Uses surplus revenue to serve itscause and not to distribute it as             profit.
Majority depends on support of donors
An organized process of   creating support, building   consensus and fostering a   favourable and supportive  climate towa...
Planning implementation process ofadvocacy Situation Analysis, Theme/Issue, Solutions                             Goal an...
OBJECTIVE
Message: specify roles
Time element
Budget for success
Monitoring parameters
Evaluations
Engagement is the process of beinginvolved  with   your   (prospective)customers by interacting with themthrough   relevan...
Engagement is about Connecting       andnetworking with people for a cause
Brand consistency
Ideas +targets
responsibility +relationship
Compelling and relevant message
Hyper collaboration
Social conversation and not sales
Partnership: Involvement helps build           donors’ profile
Understanding
Awareness
Global funding
Word of mouth
feedback
Press Conference+Briefing+Releases
Interview/expert opinion
Focus group/Seminars
Lobbying
Communiqué/ position paper
www.michaelsageng.com/www.yinkaolaito.com   33
CONVERSATAIONCONTINUES        www.michaelsageng.com/www.yinkaolaito.com   34
Non profit and public advocacy
Upcoming SlideShare
Loading in...5
×

Non profit and public advocacy

540
-1

Published on

How best to engage Non-profit audience with Advocacy

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
540
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Non profit and public advocacy

  1. 1. NON-PROFIT:PUBLIC ADVOCACY, AND ENGAGEMENT WHY BOTHER? Yinka Olaitowww.yinkaolaito.com
  2. 2. Incorporated organization which exists to serve a purpose. As the name implies, it is not for profit orientation
  3. 3. Uses surplus revenue to serve itscause and not to distribute it as profit.
  4. 4. Majority depends on support of donors
  5. 5. An organized process of creating support, building consensus and fostering a favourable and supportive climate towards a specifiedcause or issue through a set of well planned and organizedactions that are undertaken by a group of individuals or organisations working in concert within a time frame -UNFPA 2002
  6. 6. Planning implementation process ofadvocacy Situation Analysis, Theme/Issue, Solutions Goal and objectivesMonitoring & Evaluation Stakeholders/ Audiences Messages / Messengers Channels / Techniques / Tools Plan of action Partnership s- Alliances Implementation
  7. 7. OBJECTIVE
  8. 8. Message: specify roles
  9. 9. Time element
  10. 10. Budget for success
  11. 11. Monitoring parameters
  12. 12. Evaluations
  13. 13. Engagement is the process of beinginvolved with your (prospective)customers by interacting with themthrough relevant dialogues andexperiences
  14. 14. Engagement is about Connecting andnetworking with people for a cause
  15. 15. Brand consistency
  16. 16. Ideas +targets
  17. 17. responsibility +relationship
  18. 18. Compelling and relevant message
  19. 19. Hyper collaboration
  20. 20. Social conversation and not sales
  21. 21. Partnership: Involvement helps build donors’ profile
  22. 22. Understanding
  23. 23. Awareness
  24. 24. Global funding
  25. 25. Word of mouth
  26. 26. feedback
  27. 27. Press Conference+Briefing+Releases
  28. 28. Interview/expert opinion
  29. 29. Focus group/Seminars
  30. 30. Lobbying
  31. 31. Communiqué/ position paper
  32. 32. www.michaelsageng.com/www.yinkaolaito.com 33
  33. 33. CONVERSATAIONCONTINUES www.michaelsageng.com/www.yinkaolaito.com 34
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×