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DIGITAL PUBLIC  RELATIONS AND   MARKETING INNIGERIA: OUR STORY               Yinka Olaito       www.yinkaolaito.com
Pre 2007Small boys/Yahoo-yahoo
2009  Facebook: Less 2million   LinkedIn: less 20.000YouTube:20.000active users
2011Facebook: 4.3million  LinkedIn: 75.000     YouTube: ??
Increased awareness
Not On Net=Nothing happens
Individual passion
Integration of New and Old
Growth of mobiles and Net TVs
Misconception still thrives
Stakeholders’ role Not defined
P.O. E. M= Future
Paid =Advertising and sponsorships
Active playersTelecoms, Banks, Mobile phones
Owned=Content Created by Brands
Active PlayersGadgets, Mobile phones, FCMGs
Earned=Press statement and media          partnerships
Active players
Changes and Preparation    Vimeo/Tumblr= 20 Millions
Pininterest=12 Millions with larger Women population
Changes andPreparation       Google Plus
Changes and PreparationInfluencers and celebrity endorsement              Marketing
Influencers and celebrity Marketing:            Cyberspace
Prospectss    Driving Business value today
ProspectsNew business development        Strategy
Prospects   Continued Advocacy and       professionalism
Prospects    Owned Media+ Content      Development Skill
Prospects  Business Need Tools
Twitter=Real time    perception
Prospects    FaceBook = People and         relationships
Prospects     Google+ =Passion
ProspectsLinkedIn =professionals and experts’              opinion
Your Business Story
CONVERSATIONCONTINUESWebsite: www.yinkaolaito.comE-mail: yinka@yinkaolaito.comTwitter: @pathfindernigFacebook: Yinka Olait...
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Digital Public Relations and Marketing in Nigeria: our story

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A Trend and Prospect assessment of Digital Public Relations and Marketing in Nigeria

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Transcript of "Digital Public Relations and Marketing in Nigeria: our story"

  1. 1. DIGITAL PUBLIC RELATIONS AND MARKETING INNIGERIA: OUR STORY Yinka Olaito www.yinkaolaito.com
  2. 2. Pre 2007Small boys/Yahoo-yahoo
  3. 3. 2009 Facebook: Less 2million LinkedIn: less 20.000YouTube:20.000active users
  4. 4. 2011Facebook: 4.3million LinkedIn: 75.000 YouTube: ??
  5. 5. Increased awareness
  6. 6. Not On Net=Nothing happens
  7. 7. Individual passion
  8. 8. Integration of New and Old
  9. 9. Growth of mobiles and Net TVs
  10. 10. Misconception still thrives
  11. 11. Stakeholders’ role Not defined
  12. 12. P.O. E. M= Future
  13. 13. Paid =Advertising and sponsorships
  14. 14. Active playersTelecoms, Banks, Mobile phones
  15. 15. Owned=Content Created by Brands
  16. 16. Active PlayersGadgets, Mobile phones, FCMGs
  17. 17. Earned=Press statement and media partnerships
  18. 18. Active players
  19. 19. Changes and Preparation Vimeo/Tumblr= 20 Millions
  20. 20. Pininterest=12 Millions with larger Women population
  21. 21. Changes andPreparation Google Plus
  22. 22. Changes and PreparationInfluencers and celebrity endorsement Marketing
  23. 23. Influencers and celebrity Marketing: Cyberspace
  24. 24. Prospectss Driving Business value today
  25. 25. ProspectsNew business development Strategy
  26. 26. Prospects Continued Advocacy and professionalism
  27. 27. Prospects Owned Media+ Content Development Skill
  28. 28. Prospects Business Need Tools
  29. 29. Twitter=Real time perception
  30. 30. Prospects FaceBook = People and relationships
  31. 31. Prospects Google+ =Passion
  32. 32. ProspectsLinkedIn =professionals and experts’ opinion
  33. 33. Your Business Story
  34. 34. CONVERSATIONCONTINUESWebsite: www.yinkaolaito.comE-mail: yinka@yinkaolaito.comTwitter: @pathfindernigFacebook: Yinka OlaitoSkype :YinkaolaitoTel: 234-7029778785
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