Digital Public Relations and Marketing in Nigeria: our story

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A Trend and Prospect assessment of Digital Public Relations and Marketing in Nigeria

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Digital Public Relations and Marketing in Nigeria: our story

  1. 1. DIGITAL PUBLIC RELATIONS AND MARKETING INNIGERIA: OUR STORY Yinka Olaito www.yinkaolaito.com
  2. 2. Pre 2007Small boys/Yahoo-yahoo
  3. 3. 2009 Facebook: Less 2million LinkedIn: less 20.000YouTube:20.000active users
  4. 4. 2011Facebook: 4.3million LinkedIn: 75.000 YouTube: ??
  5. 5. Increased awareness
  6. 6. Not On Net=Nothing happens
  7. 7. Individual passion
  8. 8. Integration of New and Old
  9. 9. Growth of mobiles and Net TVs
  10. 10. Misconception still thrives
  11. 11. Stakeholders’ role Not defined
  12. 12. P.O. E. M= Future
  13. 13. Paid =Advertising and sponsorships
  14. 14. Active playersTelecoms, Banks, Mobile phones
  15. 15. Owned=Content Created by Brands
  16. 16. Active PlayersGadgets, Mobile phones, FCMGs
  17. 17. Earned=Press statement and media partnerships
  18. 18. Active players
  19. 19. Changes and Preparation Vimeo/Tumblr= 20 Millions
  20. 20. Pininterest=12 Millions with larger Women population
  21. 21. Changes andPreparation Google Plus
  22. 22. Changes and PreparationInfluencers and celebrity endorsement Marketing
  23. 23. Influencers and celebrity Marketing: Cyberspace
  24. 24. Prospectss Driving Business value today
  25. 25. ProspectsNew business development Strategy
  26. 26. Prospects Continued Advocacy and professionalism
  27. 27. Prospects Owned Media+ Content Development Skill
  28. 28. Prospects Business Need Tools
  29. 29. Twitter=Real time perception
  30. 30. Prospects FaceBook = People and relationships
  31. 31. Prospects Google+ =Passion
  32. 32. ProspectsLinkedIn =professionals and experts’ opinion
  33. 33. Your Business Story
  34. 34. CONVERSATIONCONTINUESWebsite: www.yinkaolaito.comE-mail: yinka@yinkaolaito.comTwitter: @pathfindernigFacebook: Yinka OlaitoSkype :YinkaolaitoTel: 234-7029778785

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