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Business and social media

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A powerpoint Presentation delivered by Yinka OlaitoAt Social Media And Business Goal Seminar Organized By Michael Sage Consulting In Lagos Nigeria On June 15, 2010

A powerpoint Presentation delivered by Yinka OlaitoAt Social Media And Business Goal Seminar Organized By Michael Sage Consulting In Lagos Nigeria On June 15, 2010

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Transcript

  • 1. BUSINESS AND SOCIAL MEDIA
    YinkaOlaito
    www.yinkaolaito.com
    1
  • 2. THE GOD FATHER WAS WRONG
    ‘BUSINESS IS NOT PERSONAL’
  • 3. THE CHANGE
    “No longer is it enough to make and sell and then expect the world to beat a path to your door. Today, sellers have to reach out to their Customers, and they have to do so in ways that may be unfamiliar and even uncomfortable for them.”–Steve e Heimoff, blogger and write
  • 4. THE CHANGE
    A new generation of customers has a deep resistance to telephone-based customer service"
  • 5. IT IS TIME TO START FISHING IN THE RIGHT WATER
  • 6. THE FUTURE OF BUSINESS
    While the past decade ushered in new challenges that companies are scrambling to let their head around, the next decade will require that businesses make large scale changes to the way they operate.
  • 7. THE FUTURE OF BUSINESS
    Sparkling dialogue and not broadcasting monologue
  • 8. THE FUTURE OF BUSINESS
    Promotion of greater engagement
  • 9. BECAUSE INTERACTION HAS MOVED TO...
    People’s pocket
  • 10. IF YOUR BRAND REPUTATION MATTERS...
    Consumers are turning to the internet
  • 11. AND YOU WANT TO SELL RIGHT IMPRESSION
  • 12. THEN YOU MUST...
    Gain eye balls
  • 13. AND YOU NEED TO....
    Listen
  • 14. AS WELL AS...
    Connect
  • 15. CONSIDER ALSO...
    Building relationships for rainy days
  • 16. HOW AM I SURE?
    Facebook: -Created Feb, 2004 by Mark Zukerberg
    - The most visited site in the world
    - over 400million users
    - 50% log on daily
    -35million users post contents daily
    -More than 60millions updates per day
    -Over 3billion photo updates per month
    -Over 5 Billion links, website, notes exchange
    -Over 3.5 billion events created monthly
    -More than 1.5 million local businesses have pages
    -Average user has 130 friends
    -More than 70 translations available on the site
    -Over 100 Million users use mobile phones
    -Over 200 GSM operators line in 60 countries
    Source: Facebook
  • 17. HOW AM I SURE?
    YOUTUBE: Created in 2005
    Times magazine ‘invention of the year 2006’
    Average of 200,000,000 users
    14.8 billion videos viewed in January 2009
    101 videos watched per person in Jan; 2009
    78% of internet users have visited the site
    Use to tell brand’s stories
    Can be used for brand positioning
    Product demo, brand engagement
    Social marketing and brand education
  • 18. HOW AM I SURE?
    Twitter : created in 2006 as a micro-blogging platform
    106 million registered users (Chirp Conference)
    Growing by 300,000 new users per day (Smash Summit Average of 12million tweet per day (Jan; 2009)
    use to communicate with audience in real time
    It has direct connection btw market and brands
    A mobile platform for a mobile world
    Offers a peep into collective psyche
    Abandonment rate is high.
  • 19. HOW AM I SURE?
    LinkedIn: over 100 Million members ( professionals)
    Has professionals from 170 countries
    a platform to get professional views on any idea.
    Use for professional networking
  • 20. HOW AM I SURE?
    B
    BLOGS: dates back to 90s, became pronounced in 2000
    Over 200.000.000 indexed by Technorati since 2002
    An average of 346.000.000 people read blog globally
    An average of One Million blog posts per day
    77% of active internet users read blogs
    59% of bloggers have being blogging for 2years
  • 21. THE IMPLICATION
    People are talking, active while you are sleeping
  • 22. MY QUESTION?
    Is it our turn to be left behind?
  • 23. MY OPINION
    Stop using internet as a displaying mirror
  • 24. MY OPINION
    Adopt or Perish
  • 25. DOES SOCIALMEDIA HAVE ROI?
    ROI materials
  • 26. GETTING STARTED
    Know, have a policy
  • 27. GETTING STARTED
    Seek expert opinion
  • 28. GETTING STARTED
    Listen and expand your horizon
  • 29. GETTING STARTED
    Establish a presence and make contribution
  • 30. GETTING STARTED
    Engage the audience, focus on area you can measure effectiveness
  • 31. THANK YOU
  • 32. CONVERSATION CONTINUES
    Website:www.yinkaolaito.comE-mail: yinka@yinkaolaito.comTwitter: @pathfindernigFacebook:YinkaOlaito
    Tel:234 7029778785

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