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YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
YiaDes Presentation (for Business Partners)
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YiaDes Presentation (for Business Partners)

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YiaDes is a new marketing channel which converts smartphones into mobile wallets with offers! …

YiaDes is a new marketing channel which converts smartphones into mobile wallets with offers!

This presentation highlights the key points of the application enabling:
- merchants to manage their campaigns efficiently and
- consumers to access any offer / e-coupon available in town!

Published in: Technology
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  • 1. C OM S . DE IA .Y W W W – L E O BI M T EN W I NG T KE AR M©2012 EXIS I.T. Ltd. All rights reserved. November 2012 – Version 1.0.2
  • 2. THE TARGETS OF SALES DEPARTMENTS…  Increase sales & revenues  Per product  Per region  Increase customer base  Per customer segment  Have satisfied & returning (loyal) customers  Increase brand awareness d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 2 A
  • 3. CURRENT SALES CHALLENGES  Negative / pessimistic financial environment  Competitive environment / Plethora of brands  Low average spending per customer  Low percentage of returning customers  Need for differentiation d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 3 A
  • 4. AND WHAT NOW? (OUR IDEA) Let’s create a direct, always available, mobile-based marketing medium Supporting:  location-based information  direct access to offers / coupons  favourite / following brands  push notifications BY ALL MEANS NOT ANOTHER COUPONS / BEST DEALS WEB SITE! d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 4 A
  • 5. WHAT IS THIS? (OUR CONCEPT) THE IDEA Imagine a global interactive marketing directory where you publish:  Corporate identity & presence  Offers and targeted campaigns  Online coupons (optionally) with location details, zero fraud and budget control! THE MEDIUM A smartphone application! THE NEEDS SATISFIED Business: Increase sales / market penetration / customer loyalty Consumers: Find immediately the appropriate goods / services in a convenient location and in the best price d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 5 A
  • 6. WHO CARES? (TARGET AUDIENCE) Consumers, owners of smartphones  Target ages: 15-54  Owners of smartphones Merchants, who have one or more Point Of Sales (POS)  Clothing (men - women - children, accessories, sportswear)  Food (restaurants, fast-foods, delivery, cafe)  Nightlife (bars, clubs, live)  Entertainment (cinemas, theatres, thematic parks, DVD rental)  Cultural (museums, exhibitions, events)  Retail (technology, FMCG, gifts, books, furniture, optical, games, other)  Travel (tickets, hotels, apartments, auto / moto, travel agencies)  Health & Beauty (sports, weight loss, beauty salons, dance, cosmetics, diagnostics, hospitals)  Financial (banks, insurance, loans) d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 6 A
  • 7. I AM A BUSINESS OWNER. WHY REGISTER? Entry level includes publishing your company identity:  Address (location on a map), contact, what you provide & your company logo Provide your offer’s details:  A brief description  An image (i.e. your ad)  Validity period (from – to dates)  Optionally, set actions for your customers, i.e. call your business, send SMS to your business, redirect to your web site, microsite, etc. Enhance your brand awareness You simply cannot afford not to! d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 7 A
  • 8. WHAT ABOUT CONSUMERS / FOLLOWERS?  Consumers who view your offers are able to ‘follow’ your business and thus your broadcasts.  Your ‘followers’ receive your offers on a special tab of the application.  You can even broadcast EXCLUSIVE offers available ONLY to your ‘followers’, thus increasing their loyalty  In this way, you build your loyal consumers list! d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 8 A
  • 9. WHAT IF I HAVE MULTIPLE SELL LOCATIONS? You can even select the valid locations for each offer  e.g. You own two restaurants, one in Athens and another one in Thessaloniki  You can broadcast offers  available only in Athens  available only in Thessaloniki  available at both locations Consumers will view the suitable offers using the location services option of their smartphones d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 9 A
  • 10. ELECTRONIC COUPONS? EVERYONE DOES IT... Not like YiaDes… It offers total budget control & zero coupon fraud! How? If you want, you can create e-coupons for your offers.  If a consumer wants to redeem an e-coupon for your offer, he just stores the e-coupon in the ‘Wallet’ of the application.  No online payment is required whatsoever!  Then he visits the store where he simply shows the coupon on-screen to the selling point (cashier) in order to receive the discounted offer.  The cashier either scans the e-coupon’s barcode or simply enters a secret PIN directly on the smartphone. There are no hidden infrastructure costs for the merchant… Using e-coupons enables your business to know WHO used your offer, WHEN and WHERE! Increase your sales, your customer loyalty and have total budget control of your campaigns! What about YiaDes? You only pay a small commission fee for each e-coupon redeemed. d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 10 A
  • 11. “I WANT TO SHOP NOW!” EXAMPLES… 1) HERE!  A consumer is on the street and wants to view nearby offers immediately!  Simply opens the application  Selects “Nearby” tab All brands & offers are imaginary and used for presentation purposes only! d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 11 A
  • 12. LET’S SEE WHO IS NEARBY…  The consumer views all nearby available offers on map  He can even check other regions on map or filter by distance!  Then selects the merchant he is interested in and views the offer’s details All brands & offers are imaginary and used for presentation purposes only! d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 12 A
  • 13. I’VE FOUND AN OFFER NEARBY I CAN’T RESIST!  The consumer views offer’s validity period and discounted amount  Also views offer’s other details  If a coupon is related to the offer, it is stored in YiaDes application (Wallet)  Otherwise a redirection to a web site or an SMS is also supported! All brands & offers are imaginary and used for presentation purposes only! d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 13 A
  • 14. 2) I WANT TO BUY CHEAP SPORTS SHOES!  The consumer wants to find an offer for something in specific  Let’s filter all offers by category!  From default tab (Categories) selects “Clothing” category  From the “Clothing” category selects “Sport” subcategory All brands & offers are imaginary and used for presentation purposes only! d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 14 A
  • 15. THERE’S ALWAYS AN OFFER FOR WHAT I WANT!  The consumer views all available offers of the selected subcategory  Then he selects the offer of interest and views further offer details, as usual…  If a coupon is related to the offer, it is stored in YiaDes application (Wallet)  Otherwise a redirection to a web site or an SMS is also supported! All brands & offers are imaginary and used for presentation purposes only! d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 15 A
  • 16. 3) I HAVE SOME FAVOURITE BRANDS!  The consumer wants to view available offers from his favourite brands  Selects the “Following” tab  There he views all available offers from his favourite merchants (that he “follows”)  And he can select the offer of interest and views further offer details, as usual… All brands & offers are imaginary and used for presentation purposes only! d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 16 A
  • 17. FAVOURITES NEVER DISAPPOINT ME!...  The consumer checks offer’s details, like validity period  And other details…  Locations where offer is available are presented in a list  If a coupon is related to the offer, it is stored in YiaDes application (Wallet)  Otherwise a redirection to a web site or an SMS is also supported! All brands & offers are imaginary and used for presentation purposes only! d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 17 A
  • 18. 4) NOW, LET’S GO AT THE STORE!  After finding an offer, the consumer must of course visit the store!  Buys the goods as usual…  Goes to the cashier and that’s it!  If a coupon is related to the selected offer, then he selects the coupon to be redeemed (Wallet)  Selects “Redeem coupon” All brands & offers are imaginary and used for presentation purposes only! d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 18 A
  • 19. HEY, HAVE A LOOK AT MY CELL (YIADES!)  The consumer shows the animated coupon to the cashier  The cashier scans the barcode OR  The cashier enters the PoS unique code directly on the consumer’s mobile  That’s it! The consumer has just redeemed a coupon! All brands & offers are imaginary and used for presentation purposes only! d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 19 A
  • 20. IS IT EASY? You manage everything on a web site. With a few clicks you can:  Publish your company identity (contact details, logo, map locations)  Broadcast your offers, which do not need redemption  i.e. “Special price on Weekends”  Broadcast your e-coupons, which consumers can redeem  i.e. “The first 100 to accept this offer will receive 50% discount” Coupons redemption adds no overhead at all  No online payment or printing by the consumers  No collections / reconciliation process by the business Consumer insights & reports are available online, i.e.:  How many and which consumers ‘follow’ you  Performed actions, coupon redemptions etc.  Where your coupons were redeemed d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 20 A
  • 21. WHAT YOU WILL ENJOY AS A MERCHANT  Provide targeted offers to frequent buyers / ‘followers’  Build flexible & efficient loyalty schemes  Owning / knowing your customers / followers  Provide targeted offers to specific locations (PoS)  Innovative zero-fraud e-coupon functionality  Elimination of offer-brokers & associated costs (no interval costs)  No hidden infrastructure costs  Revenue sharing charging schemes  Real-time monitoring on qualitative and quantitative indexes of offers  Use the medium as a new advertising & marketing channel d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 21 A
  • 22. AND CONSUMERS?  No credit card charging or other on-line transaction required whatsoever!  Offers available on ANY place with 3G/WiFi connectivity  Immediate availability of offers / e-coupons  Converts smartphone to a mobile offer-wallet  Mobile oriented find-an-offer process  Portfolio of personalized offers of preferred merchants/brands  Free application download and usage  Available on most popular Smartphones (iPhone / Android) d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 22 A
  • 23. HOW MUCH DOES IT COST?  You pay only a small setup fee depending on the number of locations  ‘YiaDes Premium Single’ level is for 1 point of sale / location  ‘YiaDes Premium Multiple 2-3’ level is for 2-3 points of sale / locations  ‘YiaDes Premium Multiple’ level is for more than 3 points of sale / locations  If you want to manage VIP offers and consumer lists, then you can upgrade to GOLD level  If you want to issue and manage electronic coupons, then you can setup the e-coupons add-on functionality, regardless your level! d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 23 A
  • 24. CONTACT US FOR MORE! marketing went mobile yiades.com d. Lt . . I.T ed S rv XI se E re 0 12 hts©2 ll rig 24 A

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