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Topic ppt

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Published in: Business, News & Politics

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  • 1. TopicGroup 8
  • 2. City MarketingFinding brand identity for Seoul
  • 3. City MarketingCity marketing (related to city branding) is the promotion of a city, or a district within it, with the aimof encouraging certain activities to take place there.
  • 4. New York
  • 5. SeoulCity MarketingBrandingTourism MarketingMICE MarketingMICE : Meeting, Incentive, Convention, ExhibitionAttracting International Visitors
  • 6. AnalysisSeoul City MarketingProblem DefinitionData CollectionAnalysis, Research
  • 7. CompareCity MarketingParisNew YorkHong KongTokyo
  • 8. Suggestion1. Finding SCM problem & weakness2. Suggest best country or media to run SCM3. Proposal of SCM brand identity & slogan
  • 9. ChallengesEvaluationPractical & Realistic
  • 10. City MarketingFinding brand identity for Seoul
  • 11. ReferenceSiteBookReportThesisCity Marketing, 서구원Space Marketing City : For New Future City Seoul, 홍성용City branding and marketing, 오현경 우진경(To create an attractive living space)Present Status and future tasks of city marketing sloganSTATE OF THE ART OF CITY MARKETING IN EUROPEAN CITIES도시 마케팅 개념정립을 위한 소고도시마케팅 기능으로서 지역축제도시브랜드가 국가경쟁력이다도시활성화의 새로운 패러다임서울시 컬쳐노믹스 마스터 플랜 자료싱가포르의 도시마케팅혁신도시의 장소 마케팅 전략
  • 12. Thank You