MARKETING COMMUNICATION3S, Simple Short SummaryBLOOD DONATION
MARKETING COMMUNICATION3S, Simple Short SummaryBLOOD DONATION
MARKETING COMMUNICATIONMessages and related media used to communicate with a market.MARKETING: The process by which a plan...
A blood donation occurs when a person voluntarily has blood drawn and used for transfusionsand/or made into biopharmaceuti...
0~10 10~20 20~30 30~40 50~60 60~10045 23 19 22 26 3081%43%36%39%56%59%ReferenceAGEHOW MARKETING IS APPLIEDIn the case of (...
In the developed world, most blood donors are unpaid volunteers(voluntary non remunerated repeat donations, VNRD) who dona...
MARKETING CAN SAVE LIVES
Let us now look at how marketing techniques can help achieve theobjectives outlined in blood donation.BLOOD DONATION
POWER OFSOCIAL MARKETINGIN BLOOD DONATION
SOCIAL MARKETINGIN BLOOD DONATIONOrganization’s Strategy PlanningSteps :1. Situation Analysis2. Identification of Target G...
Many donors donate as an act ofcharity, but some are paid and insome cases there are incentivesother than money such as pa...
How often a donor can give varies from days to months based on what he orshe donates and the laws of the country where the...
THANK YOU
THANK YOU
Marketing communication ver3.0
Marketing communication ver3.0
Marketing communication ver3.0
Marketing communication ver3.0
Marketing communication ver3.0
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Marketing communication ver3.0

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Marketing communication ver3.0

  1. 1. MARKETING COMMUNICATION3S, Simple Short SummaryBLOOD DONATION
  2. 2. MARKETING COMMUNICATION3S, Simple Short SummaryBLOOD DONATION
  3. 3. MARKETING COMMUNICATIONMessages and related media used to communicate with a market.MARKETING: The process by which a planned, executed management of a product(service), thepricing, promotion and distribution of goods and/or services which lead to an EXCHANGE, which satisfies boththe customer’s and the organization’s needs.ComprehensibilityMESSAGEwillingness todonate bloodATTITUDEMEDIATORMediator Relationship
  4. 4. A blood donation occurs when a person voluntarily has blood drawn and used for transfusionsand/or made into biopharmaceutical medications by a process called fractionation.Donation may be of whole-blood (WB), or of specific components directly.Blood banks often participate in the collection process as well as the procedures that follow it.ABOUT BLOOD DONATIONicon icon
  5. 5. 0~10 10~20 20~30 30~40 50~60 60~10045 23 19 22 26 3081%43%36%39%56%59%ReferenceAGEHOW MARKETING IS APPLIEDIn the case of (social marketing) or blood donation, is a process which promotes blooddonation.It serves both to inform the population and to change attitudes towards blood donationso that more will members of the community will become blood donors
  6. 6. In the developed world, most blood donors are unpaid volunteers(voluntary non remunerated repeat donations, VNRD) who donate blood for acommunity supply.In poorer countries, established supplies are limited and donorsusually give blood when family or friends need a transfusion (directeddonation).
  7. 7. MARKETING CAN SAVE LIVES
  8. 8. Let us now look at how marketing techniques can help achieve theobjectives outlined in blood donation.BLOOD DONATION
  9. 9. POWER OFSOCIAL MARKETINGIN BLOOD DONATION
  10. 10. SOCIAL MARKETINGIN BLOOD DONATIONOrganization’s Strategy PlanningSteps :1. Situation Analysis2. Identification of Target Groups3. Market Studies4. Strategic and Tactical Planning5. Developing Messages6. Evaluation based on Performance Indicators
  11. 11. Many donors donate as an act ofcharity, but some are paid and insome cases there are incentivesother than money such as paid timeoff from work.Donors can also have blood drawnfor their own future use (autologousdonation). Donating is relativelysafe, but some donors have bruisingwhere the needle is inserted or mayfeel faint.Fact is…
  12. 12. How often a donor can give varies from days to months based on what he orshe donates and the laws of the country where the donation takes place.Potential donors are evaluated foranything that might make their bloodunsafe to use.The screening includes testing for diseasesthat can be transmitted by a bloodtransfusion, including HIV and viralhepatitis.The donor must also answer questionsabout medical history and take a shortphysical.PROCESS OF BLOOD DONATION
  13. 13. THANK YOU
  14. 14. THANK YOU
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