‘Super Size Me’ (Morgan Spurlock)The film is meant to criticize the fast food industry, with a specialfocus on McDonalds.McDonalds are entitled to sell junk food in exactly the sameway that chocolate or cream cake manufacturers do: if peoplewant to buy it thats their decision.MCDONALD’SHAS NO INTEREST INCONSUMER HEALTHMcDonalds states that health is not only an issue offood but also of a balanced active lifestyle.
Misleading labels (Ingredients, Made with, serving size) Suggestive Science Enticing Prices Marketing to Children Manipulative visibility Marketing to parentsHOW MARKETING DO THISStrategy:
Since the concept of health itself is ambiguousRestrictions cannot be made toward advertising unhealthy foods.
ANALYSISIFLS156 (03) Advanced English Discussion
Healthy means low fat?Many people think that healthy food is low-fat food - andvice versa - but this is actually not a valid equation.Natural means healthy?Just as a low-fat label does not automatically signal a healthysnack, neither does an "organic" or "natural" one.IFLS156 (03) Advanced English Discussion
FatFallaciesA healthy diet means eating‚low-fat‛ and ‚fat-free‛food products.We dont needFatin our diet
Items that are labeled "low fat"are also low-calorie options.Food manufacturers replace fat withthings that could have in the same waymany calories.
Food companies may replace trans fat with saturatedfats, which could also raise the LDL (bad) cholesterol levels.Foods labeled "trans fat free"usually are healthy solutions.IFLS156 (03) Advanced English Discussion
Fallacyof the term‚Natural‛The term ‚natural‛ is so looselydefined by the government
Is Salada healthyFood?Look at the salt, carb, and fat information todetermine if any food choice is healthy.
HealthytrendFast foods are now availablein healthier alternatives"Making food fun and nutritious is the key" Grilled veggie melt Garden side salad Apple dippers Fruit bag MilkIFLS156 (03) Advanced English DiscussionMcDonalds premium salads.
Fast refers to service, not foodFried (which makes them very high in fat) or servedwith toppings (like cheeses, sauces, and dressings)add lots of extra caloriesUse of added sodium (salt), added sugar, andrefined grains (instead of whole grains)
410calories170come from fat.440calories180come from fatIt is McDonalds clever marketing that allows them to get away with selling a salad thatis worse for your body than a large burger, but people eat it right up.IFLS156 (03) Advanced English DiscussionMcDonalds Quarter Pounder Southwest salad with crispy chickenAdd creamy Caesar dressingextra 190calories.410vs 630
Supermarket salads vs Big Mac and friesSmedleys Atlantic prawn marie rose salad, fromMorrisons, contains 855calories and 66.3grams of fat.IFLS156 (03) Advanced English Discussion550 calories30grams of total fat10grams of saturated fatBig Mac
Olive Garden [610 calories, 40 g of fat]Ruby Tuesdays [786 calories, 28 g of fat]Chilis (1,360 calories, 88 g of fat)Applebees (850 calories, 42 g of fat).‚Southwest" saladCrispy chicken Caesar saladIFLS156 (03) Advanced English Discussion550 calories30grams of total fat10grams of saturated fatBig MacIHOP [1440 calories, 78 g of fat]Cheesecake Factory [1,513 calories, 16 g of fat]
Applebees offender at 1,290 calories, 81 g of fat.Chilis (920 calories, 63 g of fat)Buffalo chicken salads"Asian" grilled chicken saladsIFLS156 (03) Advanced English Discussion550 calories30grams of total fat10grams of saturated fatBig Mac
Wendys (730 calories, 47 g of fat)On The Border (1,280 calories, 85 g of fat)Cheesecake Factory (1,130 calories, 15 g of saturated fat).Taco saladCosi (652 calories, 52 g of fat)Panera (790 calories, 54 g of fat).Steak saladIFLS156 (03) Advanced English Discussion550 calories30grams of total fat10grams of saturated fatBig Mac
Tuna, chicken, and egg saladsDelis : 700 calories eachCobb saladsTGI Fridays (590 calories, 36 g of fat)IFLS156 (03) Advanced English Discussion550 calories30grams of total fat10grams of saturated fatBig Mac
Nutritional value recorded by Subway chart+ average nutritional value of sauce+ average nutritional value of cheese= Accurate nutritional valueCalculating the correctnutritional value ofSubway sandwichesThe nutritional value (including calories and fat content) recorded on the charts excludes the content contributed from thesauces and cheese, which accounts for most of the calorie and fat content.Therefore, in order to get a more accurate nutritional value we need to add the average nutritional value contributed by thesauce and cheese.IFLS156 (03) Advanced English Discussion
How healthy are they in reality?Meet your Meat in SubwaySubway has admitted sourcing its chicken and meat from ten different countries includingThailand, Uruguay, Germany, Denmark and the UK. The imported meat is frozen and can take at least a month to reachthe UK.Subway confesses its ham contains pork rear-leg meat, water, salt, stabilisers, dextrose (sugar), lactose, smokeflavouring, preservative and antioxidant.Processed meat is too dangerous for human consumption. Studies have shown it may only take 1.8 ounces ofprocessed meat (about half of what is in a typical 6 inch sub) daily to increase the likelihood of cancer by 50%, heartdisease by 42% and diabetes by 19%.Subway says by ‘fresh’ it means that the sandwiches are freshly made in front of customer, not that theingredients are fresh.Subway admits more than half of its customers go for the non-healthy options — yet it still claims to be thehealthier fast-food chain.
The 9 grain wheat bread might look and smell freshly baked but it contains close to 50 ingredients including refined flours, dough conditioners, hidden MSG, refined sugars, etc.The breads include a chemical ingredient called azodicarbonamide, which is banned as a food additive in the U.K., Europe, and AustraliaPreservatives and even artificial colors are added to many of their ‚fresh‛ vegetable offerings – like the banana peppers and pickles. The ingredients for the black olives unveiled a new additive ‚ferrous gluconate,‛ which is an iron based preservative that helps keep olives black.While the ‚6 grams or less‛ menu says the totals don’t include cheese or salad dressings, it is important to know that someof the cheeses offered at subway also have artificial colors, preservatives, and even cellulose that’s made from wood pulp.How healthy are they in reality?Beware of the bread in Subway
Jared Fogle: TheMascot of Subway’sHealthy ImageSubways marketing director expressed doubt that a fast food chaincould successfully promote healthfulness as a marketing vehicleIFLS156 (03) Advanced English DiscussionSince Fogles advertising campaign began, Subwaysales have more than doubled to $8.2 billion
IFLS156 (03) Advanced English Discussion‘It is working towards further reductions in salt, new healthier bread options will be tested, the chain is working closelywith suppliers to develop meat products with reduced fat and it will use posters in stores to communicate healthy lifestylemessages to customers.’Advertising Claims"Eat Fresh"
What is ‚Turbinado sugar?‛Produced from the first crystallization of the sugar cane.Based upon weight, unrefined brown cane sugar, when fully refined, yields about 70% white sugar.Brown sugar has a slightly lower caloric value by mass than white sugar due to the presence of water.100 grams of brown sugar contains 373 calories, as opposed to 396 calories in white sugar.However, brown sugar packs more densely than white sugar due to the smaller crystal size and may have more calories whenmeasured by volumeNATURAL BROWN SUGARIFLS156 (03) Advanced English Discussion
Does sugar typemake adifference?The very deceiving organic brown sugar, is not all thatdifferent from white sugarThere are only two natural, organic sugar alternatives thatcan truly be considered less harmful (in moderateamounts) – stevia and xylitol.Xylitol is a five-carbon sugar, which means that it is anti-microbial (prevents the growth of bacteria), whereas allother forms of sugar are six-carbon sugars, which causebacterial and fungi overgrowth.
SUGAR CONTENTAND ITS EFFECTSON HEALTHIncrease your chances of developing type 2 diabetesSugar-loaded drinks can lead to insulin resistance and inflammationexcess sugars form triglycerides, which are then stored in fat cells.Insulin resistance may force the release of the stress hormones cortisol and GLP-1when your blood sugar is particularly high, the extra sugars in your saliva and urine provide a perfectbreeding ground for bacteria
* Sugar can decrease growth hormone (the key to staying youthful andlean)* Sugar feeds cancer* Sugar increases cholesterol* Sugar can weaken eyesight* Sugar can cause drowsiness and decreased activity in children* Sugar can interfere with the absorption of protein* Sugar causes food allergies* Sugar can contribute to eczema in children* Sugar can cause cardiovascular disease* Sugar can impair the structure of DNA* Sugar can cause hyperactivity, anxiety, difficulty concentrating, andcrankiness in children* Sugar contributes to osteoporosisaMore dangers ofoverdosing on sugar
SIGNIFICANCEIFLS156 (03) Advanced English Discussion
Theory ofHealthy RelativityWhy we want to believe thatsome fast food is healthyWhen we measure one food product that isinherently bad for you against another that weperceive as being worse, we choose the formerwith a certain self assurance that we have madea healthy choice.
Knowing what we eat is critical for our health, especially for children. So we should investigate allthe misconceptions about food. We have right to know what we eat. Let’s be healthy!!Do you know what they are?Significance: