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Marked as the highest revenue-generating season of the year, the holiday months are a crucial time for marketers to ramp up their initiatives and engage with consumers. For those looking to put the cheer in “holiday cheer” this upcoming season, it’s all about content relevance, optimizing the mobile experience, and establishing lasting relationships. And we have the numbers to back it up. Read this overview of Yesmail’s Email Marketing Compass to learn key metrics spanning five quarters - Q2 2013 through Q2 2014 - so you can achieve holiday campaign success.
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