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Yesmail analyzed a variety of email metrics spanning the past five quarters to identify key industry trends and strategies to help marketers reach increasingly selective subscribers this holiday season.
Download the report to learn revealing insights, including:
-How the 9% increase in email volume contributes to contrasting trends in email opens and clicks
-Why triggered campaigns achieve 2.5 times higher open rates than business-as-usual campaigns
-How marketers should approach Android users since 1/3 of all mobile events now happen on Android devices