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Email Design Lookbook 2014

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We’ve reached the tipping point where more email opens occur on mobile devices than desktops: 55% versus 45%. So today, mobile-optimized email creative is a “need-to-have” instead of a …

We’ve reached the tipping point where more email opens occur on mobile devices than desktops: 55% versus 45%. So today, mobile-optimized email creative is a “need-to-have” instead of a “nice-to-have.”

Download Yes Agency’s lookbook to see messages from leading companies that feature not only cutting-edge creative design, but also smart email approaches. For instance:
-Template system—streamline the email production process through a unified header/footer with stacked sections that can be added, removed or reordered
-Catch-all bottom navigation—boost clicks to other categories with a series of links at the bottom of a message
-100% readable with images off—all text is displayed and readable, whether images are actually loaded

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  • 1. AGENCY Email Design Lookbook 2014
  • 2. Key Features & Capabilities MOBILE SCALABLE HYBRID LAYOUT One layout for big and small screens alike. 100% readable, completely functional, with no need to zoom or pinch. SOCIAL EXCERPTS Social content (like tweets, photos or comments) that are pulled right into the message. NEXT GENERATION REGISTRATION Mobile optimized form fields with transitions and onscreen validation. AGENCY MEGA MERGE Relevant user information is pulled in, with an attentiongrabbing graphical treatment. POLL An interactive poll that shows results on a custom landing page. STATUS BAR Visual cue to display user progress or time remaining within a service period. CATCH-ALL BOTTOM NAVIGATION Helps get clicks to other category levels with a series of links at the bottom. LANDING PAGE An optimized web experience created in conjunction with the email to increase conversion. 2 1 3 MULTIMESSAGE CAMPAIGN Multiple messages regarding the same topic with a series designation. BRAND BOOK A standalone document that describes all aspects of brand messaging. DYNAMIC CONTENT DISPLAY Changes based on user data such as time remaining or location. CUSTOM MAILTO LINK A link that displays dynamic content within a mailto link.
  • 3. STICKY CONTENT A light, recurring section, meant to engage readers (photo of the week, jargon watch, comics, trivia, etc.). MOBILE CLICKTO-CALL Allows smartphone users to click-to-call. CLICK-TO-LAUNCH APP A call-to-action that launches a smartphone app or desktop application. TEMPLATE SYSTEM Unified header/footer with stacked sections that can be added, removed or reordered. BULLETPROOF BUTTONS A button that can be read and clicked, even with images turned off. VIDEO A pseudo video player, which clicks through to an autoplay video landing page. RESPONSIVE DESIGN A layout that utilizes CSS3 @media properties to alter its layout for PC or mobile. SOCIAL SHARE Social sharing icons connected to Main CTAs. Shares a portion of the email, not the whole message. 100% READABLE WITH IMAGES OFF All text is displayed and readable, whether or not images are loaded. ABC WEB FONTS An email that uses nonweb-standard typography. Everything on these pages was created entirely by Yes Agency.
  • 4. Intel Developer Zone Newsletter ABC WEB FONTS Intel’s fantastic newsletter for developers contains a large variety of editorial articles. With surging mobile opens, Yes Agency helped Intel clean up their content, modernize their look and most importantly go mobile-responsive. RESPONSIVE DESIGN STICKY CONTENT VIDEO BULLETPROOF BUTTONS CATCH-ALL BOTTOM NAVIGATION 100% READABLE WITH IMAGES OFF TEMPLATE SYSTEM 4
  • 5. ABC WEB FONTS Marriott Rewards Master Email Template System STATUS BAR MOBILE SCALABLE HYBRID LAYOUT Yes Agency worked with Marriott Rewards to create a master template system that helps modernize their emails and optimize them for mobile. The new design is fast and light, uses extensive web fonts and bulletproof buttons, and contains value-added sticky content. RESPONSIVE DESIGN STICKY CONTENT VIDEO BULLETPROOF BUTTONS CATCH-ALL BOTTOM NAVIGATION 100% READABLE WITH IMAGES OFF TEMPLATE SYSTEM 5
  • 6. See’s Candies Email Design Yum! Email templates that cleanly display the delicious candy, promotions, and interesting tidbits about their iconic brand and history. MOBILE SCALABLE HYBRID LAYOUT STICKY CONTENT BULLETPROOF BUTTONS 6
  • 7. Brother Email Template System Yes Agency assisted Brother International with a large template system that gave them a modern, mobile design and could be used for all of their campaigns, from acquisition to retention, transactional and more. RESPONSIVE DESIGN VIDEO BULLETPROOF BUTTONS CATCH-ALL BOTTOM NAVIGATION 100% READABLE WITH IMAGES OFF TEMPLATE SYSTEM 7
  • 8. Lorman Email Template System Lorman is a company that helps people learn through seminars. Yes Agency assisted them with a master template that handles a large amount of copy, yet feels light and scannable. ABC WEB FONTS RESPONSIVE RESPONSIVE DESIGN VIDEO BULLETPROOF BUTTONS CATCH-ALL BOTTOM NAVIGATION 100% READABLE WITH IMAGES OFF TEMPLATE SYSTEM 8
  • 9. Duluth Trading Company Email Template System Yes Agency helped Duluth make their awesome (and hilarious) emails, mobile ready. A large, flexible template system enabled them to create messages right in HTML code, reducing their time to publish. ABC WEB FONTS RESPONSIVE DESIGN BULLETPROOF BUTTONS CATCH-ALL BOTTOM NAVIGATION 100% READABLE WITH IMAGES OFF TEMPLATE SYSTEM 9
  • 10. eBay Master Email Template System Yes Agency partnered with eBay to create a responsive master template system that helped make the company’s numerous email campaigns entirely mobile ready. ABC WEB FONTS RESPONSIVE DESIGN BULLETPROOF BUTTONS CATCH-ALL BOTTOM NAVIGATION 100% READABLE WITH IMAGES OFF TEMPLATE SYSTEM 10
  • 11. Time for Kids Email Template System A responsive template system that uses the major elements of Time’s brand (red borders, strong typography) yet showcases Time for Kids’ inspiring photography. ABC WEB FONTS RESPONSIVE DESIGN VIDEO BULLETPROOF BUTTONS CATCH-ALL BOTTOM NAVIGATION 100% READABLE WITH IMAGES OFF TEMPLATE SYSTEM 11
  • 12. Lancôme Monthly Newsletter ABC WEB FONTS Lancôme needed an email template system that would evoke their iconic brand and contain a strong editorial magazine look and feel. Web fonts and a stylish design, along with a personal editor’s note, make this monthly email shine. STICKY CONTENT RESPONSIVE DESIGN VIDEO BULLETPROOF BUTTONS CATCH-ALL BOTTOM NAVIGATION 100% READABLE WITH IMAGES OFF TEMPLATE SYSTEM 12
  • 13. Char-broil Email Template System Grilling tips, new products, sales, and replacement parts are all part of this modern email layout that uses web fonts and social dispatches. Best of all, Char-broil’s production time was drastically reduced, allowing their marketing to be more nimble and effective. ABC WEB FONTS STICKY CONTENT VIDEO BULLETPROOF BUTTONS 100% READABLE WITH IMAGES OFF TEMPLATE SYSTEM 13
  • 14. Scholastic This is Teen Template System Scholastic’s popular teen initiative connects teens with their favorite Scholastic authors and books, building a community of readers through email, social and location-based mobile apps. Yes Agency assisted them by bringing this bright, fun brand to life through a responsive email template system. SOCIAL SHARING CLICK-TO-LAUNCH APP STICKY CONTENT Horses of the Dawn: The Escape RESPONSIVE DESIGN Defy BULLETPROOF BUTTONS 100% READABLE WITH IMAGES OFF TEMPLATE SYSTEM 14 Gold Medal Winter
  • 15. Yes Agency Longest-Running Dedicated Email Design Agency The Creative Team within Yes Agency Services was established in 1999 with a distinct focus on email, registration pages and landing pages. We have developed expertise from years of making design decisions by analyzing results. Real-time metrics allow our in-house agency to develop informed designs that lead to more © Jack Satta Photography 2014 AGENCY successful email campaigns. Our experience and client diversity give a unique perspective into enterprise email marketing, allowing our creative services team to optimize campaigns for mobile viewership, social integration and maximum conversion.
  • 16. Awards 35 industry awards for excellence in creative email • The Relevancy Ring – ESP Buyers’ Guide 2014 • 2012 MediaPost’s OMMA Awards Gold Customer Satisfaction Award – Creative Services, Product Innovation, Account Management, Integration, Deliverability 2012 Finalist for MediaPost’s OMMA Awards • 13 th Annual Horizon Interactive Awards Bronze Award in the Email Marketing/Newsletter Category • 2013 Internet Advertising Competition Best Computer: Hardware Email Message Campaign • 2012 IMA Impact Awards Best Email Marketing Strategic Campaign • 2012 eTail Email Marketing Best in Class Finalist - Webroot Secure Scoop Newsletter • 2012 Marketing Sherpa Email Awards Best Triggered Email or Auto-Responder Series: Silver - Feld Entertainment - Welcome Series • 2012 Merit Award International Association of Business Communicators - VSP Envision Newsletter © Jack Satta Photography 2014
  • 17. 877.YESMAIL marketing@yesmail.com yesmail.com