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Yesmail Strategic Services presents insights into effective digital marketing strategies used during the 2011 holiday season.
In this presentation, we will provide analysis and insights from 100 randomly selected, top 500 online internet retailers based on the key holiday spending periods.
You will learn:
2011 Holiday eCommerce Recap - consumer behavior, marketing themes and revenue results throughout the Holiday Season
How marketers integrated and used email and social channels
Specific activity & themes during key time periods, including: most popular days/time to deploy by channel and most popular promotions
Predictions for 2012 digital holiday marketing trends