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Most B2C companies rely on basic consumer information and purchase history to inform their marketing strategies. Yesmail and Gleanster conducted a survey and found that senior marketers lack the data-driven insights that would allow them to send more personalized messages to their customers.
Download this report to learn key findings from the study, including:
-21% of marketers say they have an excellent understanding of customers' channel preference
-Less than half of marketers use data from sources that enable better targeting, like social media (38%)
-Just 21% use life-stage triggers such as birthdays or having a baby to trigger automated campaigns
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