5 Caveats for Modern B2B Marketers

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Are you in? Let us know! #YB2BCaveats

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5 Caveats for Modern B2B Marketers

  1. 1. 5 Caveats for Modern B2B Technology Marketers visit us: www.yesler.com | follow us: #YB2BCaveats
  2. 2. We believe that there’s never been a more challenging — or rewarding — time to be in the business of marketing and selling technology to businesses. Here’s why.
  3. 3. 1 #YB2BCaveats Today’s buyers crave information, not “old-school” interruption. visit us: www.yesler.com | follow us:
  4. 4. Now is your chance to start creating useful, timely, engaging content you can be proud of.
  5. 5. 2 #YB2BCaveats Good marketing starts with your organization’s thought leadership on the issues that matter most to you and your prospects. visit us: www.yesler.com | follow us:
  6. 6. Provoke discussion. Spark some controversy. Become part of the debate.
  7. 7. 3 #YB2BCaveats Enough finger-pointing. visit us: www.yesler.com | follow us:
  8. 8. It’s up to you to provide sales with the direction they need to close more deals.
  9. 9. 4 #YB2BCaveats Customer success is contagious. visit us: www.yesler.com | follow us:
  10. 10. Harness the web to tell your story and you will be on the path to becoming a trusted advisor.
  11. 11. 5 #YB2BCaveats It’s no longer enough to achieve results. visit us: www.yesler.com | follow us:
  12. 12. You need to account for them, measure them— even predict them.
  13. 13. This is your challenge. This is your opportunity. Are you in?
  14. 14. We Are. We’re Yesler, a new B2B marketing agency dedicated to helping technology companies meet the challenges of today’s buyer-centric marketplace. We apply an integrated end-to-end framework of services, with key offerings in content marketing, marketing automation, and marketing analytics. Are you in? Tell us and share at #YB2BCaveats #YB2BCaveats visit us: www.yesler.com | follow us:
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