Observe the company logos atthe left:-What kind of companies arethese?-What product or service do theyprovide?
The customer base is the group of customers and/or consumers that abusiness serves. In the most situations, a large part of this group is made upof repeat customers with a high ratio of purchase over time.
What Is the Difference Betweena Customer and a Client?• The difference between a customer and a client can be rather confusing, and in some instances, both terms may be used to refer to any type of business patron. When a company has ongoing interaction with someone, that person tends to be referred to as a client rather than a customer. The term "client" tends to suggest the need for long-term care and consideration. There are also some industries in which one term is preferred over the other due to the typical way in which people do business.Difference in Relationship• In general, the difference between a customer and a client is that a protective, ongoing business relationship is formed with a client, but not necessarily with a customer. For example, a customer might walk into a store one time, choose a few items, and make a purchase before leaving. A client, on the other hand, comes back repeatedly to make additional purchases and establishes a long- term relationship with a company. This difference can be subtle, but it is important since many businesses want to establish these long- term associations.
Using vocabulary:Find an appropriate phrase or word to describe the following: Buyer, consumer, customer Customer base client Client base, clientele seller Seller, vendor Buyer, purchaser vendor Buyer, purchaser, buying manager, purchasing manager User, end-user
Three terms using the word BUYER:• Buyer Behaviour ?• The stages that buyers go through when buying goods or services. There are many factors that influence buyer behaviour (see Consumer Buyer Behaviour and Business Buyer Behaviour and Decision Making Process) ?• Buying Criteria• A written, or unwritten, checklist of the requirements of the purchaser when making a buying decision e.g.: price, speed of delivery, quality and so on.• Buying signal ?• A communication from a prospect indicating they are ready to make a purchase. Buying signals may be non- verbal, such as a nod, or verbal, such as an interested questions egg when could it be delivered?