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A new era in fundraising 15 tips from yeomans
 

A new era in fundraising 15 tips from yeomans

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15 tips on how to make the most of your fundraising activity. Includes finfo on free resources, data managment, supporter profiling, staff development and more. Essential information for charities and ...

15 tips on how to make the most of your fundraising activity. Includes finfo on free resources, data managment, supporter profiling, staff development and more. Essential information for charities and fundraisers alike. MORE detailed info on the handout contact Yeomans.

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    A new era in fundraising 15 tips from yeomans A new era in fundraising 15 tips from yeomans Presentation Transcript

    • A new era in fundraising
      Boost your funds, reduce your costs
    • The challenges
      180,000+ charities
      We’re spending more to raise less:
      • 2004-5: £1 raises £4.86
      • 2009-10: £1 raises £4.06
      • US: 20% drop in donations 2007-9 (IRS)
      Donors changing
      • More demanding, less loyal
      • ‘Show me’
      • Multimedia, poor attention span
    • Tip 1: Top to bottom review
      Doing nothing is not an option!
      Review from top to bottom
      Do what you do better
      “Thankyou” is the most important word in fundraising
    • Tip 2: Squeeze more out of grants
      Be creative!
      • Find common ground in uncommon ways
      Seek full cost recovery
      • Portion of overhead appropriate to the project
    • Tip 3: Companies not off limits
      Faith basis not always an issue
      Want business benefits:
      • Something other than money (GIK, volunteering)
      • People development/volunteering - events
      • Relevance to business/newsworthy
      • Feel close to beneficiaries (overseas??)
      Staff vote – local or national
      SME big opportunity (CSR)
    • Tip 4: Clean your data, cut costs
      25,000
      Of 25,000 records, typically…
      14,000
      44% badly targeted (11,000 records wasted)
      10,250
      15% incorrectly addressed (3,750 records wasted)
      8,250
      8% goneaways (2,000 records wasted)
      3% deceased (750 records wasted)
      7,500
      …just 7,500 have a chance of hitting the mark
      Source: Fast.MAP/W8Data/Onepost 2010 Research
    • Tip 5: Treat your donors as individuals
      ONE central database
      Proper processes/training in place
      Profiling – major donor prospects/find patterns
      Missing info? Plan to get it
      ASK your donors what they want…
      ASK your ex-donors why they left
    • Tip 6: Tell a good story!
      Donors want to feel close to your cause, not YOU!
      • Hearts…
      • …and minds
      • Photos, video, stories
      • Realtime?
    • Tip 7: Be memorable
      You need them to remember YOU!
      • Integrated, focused, personal campaigns
      • Good branding vital
      • Simple, concise message
    • Tip 8: Lifetime value is what counts
      Recruiting new donors:
      • Profile of current donors – characteristics?
      • Find more of a kind
      • Look at lifetime value, not just response rates
    • Tip 9: Not all major donors are rich!
      Well connected is key
      • Active church member
      • Runs a company
      • Volunteer
      • Involved in school
      • Social networker
      • Runs marathons
      Fundraising workshops/toolkit
    • Tip 10: Variety is the spice of life
      Media
      Ways to give
      Ways to be involved
      But keep the balance!
    • Tip 11: Help donors to support you
      Without it costing them extra
      • e.g. Simply Fundraising, Ethictrade
      Without them costing them anything
      • e.g. Gift Aid, Whitebox, recycling schemes
      Save to donate
      • e.g. Moneysavingexpert
      Many more listed in handout.
    • Tip 12: Co-ordinate your relationships
      Tip 12: Co-ordinate your relationships
      Major donors, trusts, grants, big corporates
      £10-100k
      SMEs, family trusts, events, community
      £1-10k
      >£1k
      Direct marketing
    • Tip 13: Make the most of resources
      Staff and key volunteers: Strengthsfinder
      Jobs for skilled volunteers?
      • Reach
      • Sparked
      • Helpathome
      Speakers – www.speakerstrust.org
      FREE help with PR, training, IT etc - handout
    • Tip 14: Online - no panacea!
      Donors still prefer direct marketing
      Although online research/donations increasingly important:
      • Need online giving but web is ‘also’ not ‘instead of’
      • Proven success for international disaster giving
      Social media:
      • Don’t sell/push, it’s two way/relationships
      • Commit or don’t do it
      • Campaigning, volunteers – not donations
    • Tip 15: Diversify
      NFPSynergy “Gimme, gimme, gimme” 2010