Your SlideShare is downloading. ×
A new era in fundraising 15 tips from yeomans
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

A new era in fundraising 15 tips from yeomans

1,141

Published on

15 tips on how to make the most of your fundraising activity. Includes finfo on free resources, data managment, supporter profiling, staff development and more. Essential information for charities and …

15 tips on how to make the most of your fundraising activity. Includes finfo on free resources, data managment, supporter profiling, staff development and more. Essential information for charities and fundraisers alike. MORE detailed info on the handout contact Yeomans.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,141
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.
  • 2. A new era in fundraising
    Boost your funds, reduce your costs
  • 3. The challenges
    180,000+ charities
    We’re spending more to raise less:
    • 2004-5: £1 raises £4.86
    • 4. 2009-10: £1 raises £4.06
    • 5. US: 20% drop in donations 2007-9 (IRS)
    Donors changing
    • More demanding, less loyal
    • 6. ‘Show me’
    • 7. Multimedia, poor attention span
  • Tip 1: Top to bottom review
    Doing nothing is not an option!
    Review from top to bottom
    Do what you do better
    “Thankyou” is the most important word in fundraising
  • 8. Tip 2: Squeeze more out of grants
    Be creative!
    • Find common ground in uncommon ways
    Seek full cost recovery
    • Portion of overhead appropriate to the project
  • Tip 3: Companies not off limits
    Faith basis not always an issue
    Want business benefits:
    • Something other than money (GIK, volunteering)
    • 9. People development/volunteering - events
    • 10. Relevance to business/newsworthy
    • 11. Feel close to beneficiaries (overseas??)
    Staff vote – local or national
    SME big opportunity (CSR)
  • 12. Tip 4: Clean your data, cut costs
    25,000
    Of 25,000 records, typically…
    14,000
    44% badly targeted (11,000 records wasted)
    10,250
    15% incorrectly addressed (3,750 records wasted)
    8,250
    8% goneaways (2,000 records wasted)
    3% deceased (750 records wasted)
    7,500
    …just 7,500 have a chance of hitting the mark
    Source: Fast.MAP/W8Data/Onepost 2010 Research
  • 13. Tip 5: Treat your donors as individuals
    ONE central database
    Proper processes/training in place
    Profiling – major donor prospects/find patterns
    Missing info? Plan to get it
    ASK your donors what they want…
    ASK your ex-donors why they left
  • 14.
  • 15.
  • 16. Tip 6: Tell a good story!
    Donors want to feel close to your cause, not YOU!
  • Tip 7: Be memorable
    You need them to remember YOU!
    • Integrated, focused, personal campaigns
    • 20. Good branding vital
    • 21. Simple, concise message
  • 22.
  • 23.
  • 24. Tip 8: Lifetime value is what counts
    Recruiting new donors:
    • Profile of current donors – characteristics?
    • 25. Find more of a kind
    • 26. Look at lifetime value, not just response rates
  • Tip 9: Not all major donors are rich!
    Well connected is key
    Fundraising workshops/toolkit
  • 32. Tip 10: Variety is the spice of life
    Media
    Ways to give
    Ways to be involved
    But keep the balance!
  • 33. Tip 11: Help donors to support you
    Without it costing them extra
    • e.g. Simply Fundraising, Ethictrade
    Without them costing them anything
    • e.g. Gift Aid, Whitebox, recycling schemes
    Save to donate
    • e.g. Moneysavingexpert
    Many more listed in handout.
  • 34. Tip 12: Co-ordinate your relationships
    Tip 12: Co-ordinate your relationships
    Major donors, trusts, grants, big corporates
    £10-100k
    SMEs, family trusts, events, community
    £1-10k
    >£1k
    Direct marketing
  • 35. Tip 13: Make the most of resources
    Staff and key volunteers: Strengthsfinder
    Jobs for skilled volunteers?
    Speakers – www.speakerstrust.org
    FREE help with PR, training, IT etc - handout
  • 38. Tip 14: Online - no panacea!
    Donors still prefer direct marketing
    Although online research/donations increasingly important:
    • Need online giving but web is ‘also’ not ‘instead of’
    • 39. Proven success for international disaster giving
    Social media:
    • Don’t sell/push, it’s two way/relationships
    • 40. Commit or don’t do it
    • 41. Campaigning, volunteers – not donations
  • Tip 15: Diversify
    NFPSynergy “Gimme, gimme, gimme” 2010

×