A new era in fundraising<br />Boost your funds, reduce your costs<br />
The challenges<br />180,000+ charities<br />We’re spending more to raise less:<br /><ul><li>2004-5: £1 raises £4.86
2009-10: £1 raises £4.06
US: 20% drop in donations 2007-9 (IRS)</li></ul>Donors changing<br /><ul><li>More demanding, less loyal
‘Show me’
Multimedia, poor attention span</li></li></ul><li>Tip 1: Top to bottom review<br />Doing nothing is not an option!<br />Re...
Tip 2: Squeeze more out of grants<br />Be creative! <br /><ul><li>Find common ground in uncommon ways</li></ul>Seek full c...
People development/volunteering - events
Relevance to business/newsworthy
Feel close to beneficiaries (overseas??)</li></ul>Staff vote – local or national<br />SME big opportunity (CSR)<br />
Tip 4: Clean your data, cut costs<br />25,000<br />Of 25,000 records, typically…<br />14,000<br />44% badly targeted (11,0...
Tip 5: Treat your donors as individuals <br />ONE central database<br />Proper processes/training in place<br />Profiling ...
Tip 6: Tell a good story!<br />Donors want to feel close to your cause, not YOU!<br /><ul><li>Hearts…
…and minds
Photos, video, stories
Realtime?</li></li></ul><li>Tip 7: Be memorable<br />You need them to remember YOU!<br /><ul><li>Integrated, focused, pers...
Good branding vital
Simple, concise message</li></li></ul><li>
Tip 8: Lifetime value is what counts<br />Recruiting new donors:<br /><ul><li>Profile of current donors – characteristics?
Find more of a kind
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A new era in fundraising 15 tips from yeomans

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15 tips on how to make the most of your fundraising activity. Includes finfo on free resources, data managment, supporter profiling, staff development and more. Essential information for charities and fundraisers alike. MORE detailed info on the handout contact Yeomans.

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A new era in fundraising 15 tips from yeomans

  1. 1.
  2. 2. A new era in fundraising<br />Boost your funds, reduce your costs<br />
  3. 3. The challenges<br />180,000+ charities<br />We’re spending more to raise less:<br /><ul><li>2004-5: £1 raises £4.86
  4. 4. 2009-10: £1 raises £4.06
  5. 5. US: 20% drop in donations 2007-9 (IRS)</li></ul>Donors changing<br /><ul><li>More demanding, less loyal
  6. 6. ‘Show me’
  7. 7. Multimedia, poor attention span</li></li></ul><li>Tip 1: Top to bottom review<br />Doing nothing is not an option!<br />Review from top to bottom<br />Do what you do better<br />“Thankyou” is the most important word in fundraising<br />
  8. 8. Tip 2: Squeeze more out of grants<br />Be creative! <br /><ul><li>Find common ground in uncommon ways</li></ul>Seek full cost recovery<br /><ul><li>Portion of overhead appropriate to the project</li></li></ul><li>Tip 3: Companies not off limits<br />Faith basis not always an issue <br />Want business benefits:<br /><ul><li>Something other than money (GIK, volunteering)
  9. 9. People development/volunteering - events
  10. 10. Relevance to business/newsworthy
  11. 11. Feel close to beneficiaries (overseas??)</li></ul>Staff vote – local or national<br />SME big opportunity (CSR)<br />
  12. 12. Tip 4: Clean your data, cut costs<br />25,000<br />Of 25,000 records, typically…<br />14,000<br />44% badly targeted (11,000 records wasted)<br />10,250<br />15% incorrectly addressed (3,750 records wasted)<br />8,250<br />8% goneaways (2,000 records wasted)<br />3% deceased (750 records wasted)<br />7,500<br />…just 7,500 have a chance of hitting the mark<br />Source: Fast.MAP/W8Data/Onepost 2010 Research<br />
  13. 13. Tip 5: Treat your donors as individuals <br />ONE central database<br />Proper processes/training in place<br />Profiling – major donor prospects/find patterns<br />Missing info? Plan to get it<br />ASK your donors what they want…<br />ASK your ex-donors why they left<br />
  14. 14.
  15. 15.
  16. 16. Tip 6: Tell a good story!<br />Donors want to feel close to your cause, not YOU!<br /><ul><li>Hearts…
  17. 17. …and minds
  18. 18. Photos, video, stories
  19. 19. Realtime?</li></li></ul><li>Tip 7: Be memorable<br />You need them to remember YOU!<br /><ul><li>Integrated, focused, personal campaigns
  20. 20. Good branding vital
  21. 21. Simple, concise message</li></li></ul><li>
  22. 22.
  23. 23.
  24. 24. Tip 8: Lifetime value is what counts<br />Recruiting new donors:<br /><ul><li>Profile of current donors – characteristics?
  25. 25. Find more of a kind
  26. 26. Look at lifetime value, not just response rates</li></li></ul><li>Tip 9: Not all major donors are rich!<br />Well connected is key<br /><ul><li>Active church member
  27. 27. Runs a company
  28. 28. Volunteer
  29. 29. Involved in school
  30. 30. Social networker
  31. 31. Runs marathons</li></ul>Fundraising workshops/toolkit<br />
  32. 32. Tip 10: Variety is the spice of life<br />Media<br />Ways to give<br />Ways to be involved<br />But keep the balance!<br />
  33. 33. Tip 11: Help donors to support you<br />Without it costing them extra<br /><ul><li>e.g. Simply Fundraising, Ethictrade</li></ul>Without them costing them anything<br /><ul><li>e.g. Gift Aid, Whitebox, recycling schemes</li></ul>Save to donate<br /><ul><li>e.g. Moneysavingexpert</li></ul>Many more listed in handout.<br />
  34. 34. Tip 12: Co-ordinate your relationships<br />Tip 12: Co-ordinate your relationships<br />Major donors, trusts, grants, big corporates<br />£10-100k<br />SMEs, family trusts, events, community <br />£1-10k<br />>£1k<br />Direct marketing<br />
  35. 35. Tip 13: Make the most of resources<br />Staff and key volunteers: Strengthsfinder<br />Jobs for skilled volunteers?<br /><ul><li>Reach
  36. 36. Sparked
  37. 37. Helpathome</li></ul>Speakers – www.speakerstrust.org<br />FREE help with PR, training, IT etc - handout<br />
  38. 38. Tip 14: Online - no panacea!<br />Donors still prefer direct marketing<br />Although online research/donations increasingly important:<br /><ul><li>Need online giving but web is ‘also’ not ‘instead of’
  39. 39. Proven success for international disaster giving</li></ul>Social media:<br /><ul><li>Don’t sell/push, it’s two way/relationships
  40. 40. Commit or don’t do it
  41. 41. Campaigning, volunteers – not donations</li></li></ul><li>Tip 15: Diversify<br />NFPSynergy “Gimme, gimme, gimme” 2010<br />

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