Lifelong Learning Account - career management & development 31 May 2013

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The National Careers Service provides a place to keep your career development resources safe and to hand - it's called the Lifelong Learning Account(LLA). The LLA aims to help people: Store their Skills Check, CVs, and course searches; Keep a Learning Record - to store details of their qualifications; View their Learner Statement - which shows any funding that they may have received, as well as providing access to job profiles and market intelligence, and links to helpful resources.

The slides can be shared via a link within an email, or you can also download and share. These slides will be periodically updated with new developments and news on the LLA.

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Lifelong Learning Account - career management & development 31 May 2013

  1. 1. http://www.gov.uk/bishttp://www.gov.uk/bis1
  2. 2. Lifelong Learning Account (LLA)The LLA is a free, private and secure on-linecareer planning environment allowing users toplan and keep a record of their learningthroughout their life while supported by a varietyof free on-line tools and resources to help themdevelop their skills and job/career goalsLifelong Learning Account (LLA)The LLA is a free, private and secure on-linecareer planning environment allowing users toplan and keep a record of their learningthroughout their life while supported by a varietyof free on-line tools and resources to help themdevelop their skills and job/career goals2
  3. 3. Lifelong Learning Account (LLA)A Lifelong Learning Account is a free, online resource open to alladults aged 16 + in England. Its aim is to support registered userswith their career management; help them understand and plan theirlearning and skills development; help them gain employment byunderstanding their strengths and capabilities; and encourage themto continue lifelong learning to improve their lives and/or meet theirneeds or interests.The LLA enables individuals to access a range of on-line tools andinformation to match their personal circumstances and needs – all ofwhich can be saved in a private, secure and easily accessible space.The LLA can be accessed through the National Careers Servicewebsite at: https://nationalcareersservice.direct.gov.uk/account/3
  4. 4. LLAs: Background The LLA was launched in October 2011 by the then Minister forSkills and Lifelong Learning, John Hayes. To date there are over700,000 registered users. The LLA is there to encourage people to take further steps inlearning and is not designed as a funding mechanism. It is a keysource of information on learning and information of funding forlearning including Government backed loans. The aim is to get more people into learning and understand whatmotivates people on a learning journey, with a view, over time, tochange attitudes and develop a national culture for lifelong learning. The LLA is a development resource which benefits learners,potential learners, education sector providers, Government - and alsoemployers and businesses. It helps people to get improved careerdevelopment opportunities i.e. information on jobs and promotescareer advice and guidance to help them get on in work and life.4
  5. 5. Government Policy – links to LLA (2010/13) Skills for Sustainable Growth (Nov 2010) - vision for reform ofthe FE and skills system to improve workforce skills, the performanceof the economy and engagement in learning Growth Plan (March 2011) & Autumn Statement 2011- Creatinga more educated workforce that is the most flexible in Europe New Challenges, New Chances (Dec 2011) - range of servicesand support available to young people and adults to identifyopportunities and make informed choices Launched National Careers Service (NCS) and published “TheRight Advice at the Right Time” (5 April 2012) - strategy for careerInformation, Advice and Guidance Rigour and Responsiveness in Skills (3 April 2013) - actionplan to update skills priorities for England to make the system morerigorous & responsive to need5
  6. 6. Rigour and Responsiveness (April 2013)The new skills strategy, Rigour and Responsiveness in Skills,provides an update to New Challenges, New Chances, summarisingfour main areas: Raising Standards, Reforming Apprenticeships,Creating Traineeships and Meaningful Qualifications.Launching the strategy, Skills Minister Matthew Hancock said:“…Rigour and Responsiveness in Skills …sets out how we arereforming our skills system to help people reach their potential tocompete in the global race....”The LLA feeds into several of these measures, for instance, bymatching the data captured on registered users with their learningdata, we can formulate a picture of how people move through thesystem of advice and guidance, and by so doing, help improve thequality of what is offered to meet learners’ needs.
  7. 7. Lifelong Learning Account (LLA)Through theNational CareersService customerscan open aLifelong LearningAccountThrough the National Careers Service (NCS)adults (from 16+) can open aLifelong Learning Account (LLA)7
  8. 8. Screen shot of the LLA via the NCS website
  9. 9. The NCS offer and the LLA offerNational Careers Service (NCS)The NCS provides quality careerinformation, advice and guidance.The offer is delivered through awebsite, helpline and web-chatservice for young people and adults,and face-to-face support for adultsaged 19+ (or 18+ if seeking work).It includes a range of FREE on-lineresources, including a CV builder, atool to assess an individuals skills;a directory of vocational training andlearning opportunities; national andlocal labour market intelligence;information on jobs and work, andaccess to the LLAThese resources and on-line toolsare also available to LLA users.The LLA is a FREE resource for alladults aged 16+, resident inEngland.It offers, account holders, an on-linespace to store all the outputs fromutilising the NCS on-line tools - inone secure and easily accessibleplace, and allows users, if they sowish, to share their outputs with theircareers adviser, or provider.The LLA can be accessed directly orvia the NCS site.Through feedback, the LLA iscontinually being enhanced. It isenvisaged it will become a valuablelifelong learning resource for allthose aged 16+Lifelong Learning Account (LLA)
  10. 10. What will your LLA do for you?Develop your CV Help you create a professional-looking CV using an easy-to-understand processYour skills needs Identify the skills you have, using the online assessment tools Match your skills to possible job roles Plan/manage the information to help you make the rightchoices Share this information with learning providers and advisersFind a course Help you to choose the right courseFunding for learning Find out if you can get funding Track how much money you and the Government have spenton your recent learningYour achievements Record and access your qualifications Share your achievements with others Create an action plan based on your skills and achievements 10
  11. 11. LLA is quick to open and easy to access LLA – is quick to open (only takes a few minutes):Step 1. Go to: https://nationalcareersservice.direct.gov.uk/account/Step 2. Click on ‘open an account’ at the top of the pageStep 3. Complete the next 5 steps to open an account Available:LLAs are available to adults (aged 16+), there is no upper age limit. Accessible: Users can access their LLA and/or register for one via variousroutes (JCPs, NCS Advisors), including though online webaccess, text, email services and by letter too. The user canchoose. This means LLAs are accessible to those for whom webaccess is difficult. A new Mobile Website has been launched to provide additionalonline access for new and existing customers i.e. allowing accessto the career on-line tools and resources. The LLA will continue to develop, adapting and reaching out to aswide a range of account holders as possible i.e. using phoneapplications (where broadband access is unavailable), throughsocial media and other technology, adopting a flexible approachto meet the account holders’ preferences.
  12. 12. LLA (via the NCS): Free Resources & Tools: Skills Health Check: an assessment of strengths, skills, abilities,development areas - results in a diagnostic report from which an ActionPlan can be produced Course Finder: view courses available in your area, enabling usersto choose the provider, course, location and time that suits their needs Eligibility Checker: provides an indication of Government fundingcontribution and support towards an individual’s chosen learning Personal Learning Record: verified data containing details of user’spast achievements/qualifications, and their current participation data, andalso a space to record other skills & experience The CV Builder: helps individuals to create their own C.V step bystep. Users can create several different CVs for different jobs or sectors Learner Statement: shows funding Government has put towards anindividual’s learning. Can include learner contributions Information on careers & learning: 750 Job profiles, Labour Marketintelligence, case studies, and videos Skills Health Check: an assessment of strengths, skills, abilities,development areas - results in a diagnostic report from which an ActionPlan can be produced Course Finder: view courses available in your area, enabling usersto choose the provider, course, location and time that suits their needs Eligibility Checker: provides an indication of Government fundingcontribution and support towards an individual’s chosen learning Personal Learning Record: verified data containing details of user’spast achievements/qualifications, and their current participation data, andalso a space to record other skills & experience The CV Builder: helps individuals to create their own C.V step bystep. Users can create several different CVs for different jobs or sectors Learner Statement: shows funding Government has put towards anindividual’s learning. Can include learner contributions Information on careers & learning: 750 Job profiles, Labour Marketintelligence, case studies, and videos12
  13. 13. Benefits to GovernmentIt is envisaged that the LLA will increase the numbers goinginto learning and over timecreate a national culture of lifelong learning Individuals are empowered to make better, more informeddecisions regarding their learning and career choices – resulting in askilled & employable labour force The LLA by providing key data sets can help in the formulation ofpolicy, and/or allocating resources/funds. Datasets include: Typical learner characteristics Sources of awareness to learners, and/or about learners Most popular courses Details of how and how often the LLA is used Most frequent customer journeys13
  14. 14. Contd/.. Benefits to Government More informed learners who are more likely to take advantageof the adult learning offer, driving up recruitment, retention anddemand led provision Moving toward helping with fast-tracking of learners atenrolment through access to eligibility checks for funding andsupport with the cost of learning Individuals who are able to support themselves at variouslevels and points on their journey A resource to support staff development and provide evidencetowards quality improvement plans and self assessment reportsrequired by the Common Inspection Framework More information about learners’ needs. A demand led sector.Enables providers to identify progression opportunities and keepindividuals engaged in learning Increased interest in learning and improved market forlearning opportunities14
  15. 15. There has been a steady growth in the rate accounts are opened (March 2013).We know a good deal about these registered users (some stats below), forinstance, how many people get an account, how many use an account and wealso know, through trials, the reactions of LLA holders to nudging through emailsand SMS Messaging.LLA Story so farRegion13%7%10%5%11%8%16%7%12%11%East MidlandsEast of EnglandGreater LondonNorth EastNorth WestOtherSouth EastSouth WestWest MidlandsYorkshire & the HumberCurrent Level ofQualification9%8%14%28%19%22%No QualificationEntry LevelLevel 1Level 2Level 3Level 4 +Age Band2%9%19%57%13%Unknown <0.5%Under 1818-1920-2425-4950+Unknown
  16. 16. LLA current and future developments Through user feedback the LLA is, and continues to be, enhanced tomeet users’ expectations, to add value for the user and to align to, orprovide links to other on-line provisions (such as Facebook), and viathe NCS with other government policy areas such as 24+ AdvancedLearning Loans, Apprenticeships, National Citizens Service, Workingfor Yourself (i.e. Business in You) and others, in order to retainexisting and attract new users. Account user’s privacy and security is paramount. The systemadheres to the Data Protection Act and guidance from theInformation Commissioner. By registering to use the LLA, users’data can help in policy development, as well as help tailor the LLA tothe user’s needs and/or provide a better service. “Nudging” activity (aimed at encouraging users to take control oftheir development) continues, as there has been some evidence thattargeted nudging of users to use the NCS careers tools i.e. CVbuilder, Skills Health Check has some effect on behaviour andbenefit.

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