YellowAPI.com Lunch & Learn
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YellowAPI.com Lunch & Learn

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YellowAPI.com hosted a Lunch & Learn session explaining the basics and the motivation behind the YellowAPI initiative.

YellowAPI.com hosted a Lunch & Learn session explaining the basics and the motivation behind the YellowAPI initiative.

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    YellowAPI.com Lunch & Learn YellowAPI.com Lunch & Learn Presentation Transcript

    • Lunch & Learn Thursday, June 1st 2011 BETA Powered by
    • MAJ Jean-Luc David LT Jonathan Lavoie-Lévesque MAJ Yasha Sekhavat MAJ Thomas Petyt MAJ Bradley Wing COL Matthieu Houle MAJ Carolyne Moran couldn’t show up at the photo shoot:Linda Salicco Sylvie Lafond Lisa Lamontagne
    • mobile is sexy
    • our future. today…
    • critical mass
    • Wait! I’m updating my Facebook status. LOL!not only the young cool dudes
    • audience localcontent marketing solutions for SMBs intention to buy our DNA
    • 2010: a good start…
    • YellowPages.ca featured by Apple. WOW!
    • #1Applicationin Productivity Category
    • 2.5 million downloaded applications
    • 30% of digital searches in March 2011
    • ourcontentwil l make us win
    • pioneers of mobile monetization in Canada
    • Two targets, two products Local Advertisers Mobile Priority Placement National Advertisers Brand Filter
    • 2011 : think BIG
    • BETA Powered by
    • ApplicationWhat is an API? Programming Interface
    • Why give our content away for free?
    • 500,000+ applications
    • “why would we give our content away for free?” ROI
    • ApplicationWhat is an API? Programming Interface
    • DATA Yellow Media DatabaseAt YPG, one of our key assetsis rich local content.These listings also includeratings and reviews, pictures,videos and people listings. Business Listings People ListingsWe have 1.5 M geo-codedbusiness listings and POIs. Rich Media Ratings & Reviews
    • ACCESSIn the past, this content was secured and not accessible.Today, this content is open, free and available to anyone. Yellow Media Database Business Listings People Listings Rich Media Ratings & Reviews
    • UNLOCKYellowAPI unlocks this rich content, giving a key to the door.Access is now granted in a secured environment. Yellow Media Database Business Listings People Listings Rich Media Ratings & Reviews
    • BUILD APPSBuild engaging customer applications.Leverage the power of mobile and web. Yellow Media Database Business Listings People Listings Rich Media Ratings & Reviews
    • OPEN UP“ your business model”
    • OTHERShave donethe same
    • OPEN API TIMELINE
    • So...How does YellowAPI add value?
    • INNOVATE.
    • COMPETE.
    • YELLOWAPI TARGETS 1 2THE ‘BIG GUYS’ DEVELOPERS
    • target #1 THE ‘BIG GUYS’
    • POYNT Business, People and Restaurant searches are powered by YellowPages.ca.
    • YAHOO! MOBILE Yahoo! Mobile That’s 1,000,000+ integrates YPG’s local business data through YellowAPI. searches/month
    • WHERE YellowPages.ca powers their local business search in Canada.
    • CBC CBC has added a local discovery feature to their site powered by YellowPages.ca
    • target #2 DEVELOPERS
    • HackFestsOlympics for Geeks1. Take a loft2. Add a WiFi network3. Blend with pure talent4. Complete with lots of Red Bull Let stew for 6 hoursServe chilled.The result?...symply mind-blowing apps!
    • Want to see some examples of what theydevelop in 6 hours?
    • RESERVELY Make quick, online reservations with any restaurant in Canada. With YellowAPI and a little magic, the system calls the restaurant and makes the reservation for you!
    • DATESHAKE DateShake is a sexy app that allows someone to randomly grab a Twitter friend and find a restaurant based on their location. Just shake it!
    • RENDEZVIEW RendezView allows two people to find the perfect place to meet. Simply input your locations and meet in the middle!
    • PUBCRAWL.ME An online pub crawling tool framed in a slick- looking interface. Pick your pubs, set your itinerary, share it on Facebook and party!
    • FLUSHFINDER Looking for a public washroom around you? FlushFinder finds closest coffee shops, gas stations, libraries and more for you to feel better!
    • Developer ProgramYellowAPI is an incubator, helping take amazing ideas to market.We support innovators and entrepreneurs looking to live their dreams.We offer resources: Financial Technical Creative
    • Incredible media coverage about YellowAPI in both Canada and the US!Yellow Pages Teams Up With Foursquare For “VenueHarmonization Project” -TechCrunch
    • Incredible media coverage about YellowAPI in both Canada and the US!YellowAPI becomes first Canadian partner forfoursquare’s venue harmonization project -AboutFoursquare Blog
    • Incredible media coverage about YellowAPI in both Canada and the US! Canadian Directory Publisher Scripts an API Success Story -ProgrammableWeb
    • Incredible media coverage about YellowAPI in both Canada and the US! Canada Yellow Pages Launches API - A Picture of a Modern Service -ReadWriteWeb
    • Incredible media coverage about YellowAPI in both Canada and the US! YPG Making Good on API Strategy -Greg Sterling, Screenwerk
    • Incredible media coverage about YellowAPI in both Canada and the US!You guys have the golden API ecosystem vision -Kin Lane, API Blogger
    • Incredible media coverage about YellowAPI in both Canada and the US!Yellow Pages is App Happy in Online Push -The Gazette
    • FUTURE NEW DATASETSYellow Media Database + Canada411 Database LesPAC Database RFD Database People Classifieds Coupons
    • FUTURE READ + WRITEYellow Media Database + User Generated Content Ratings Reviews Check-ins SOCIAL INTERACTION
    • YELLOWAPI.COM by the numbers
    • LaunchedSEPTEMBER 2010
    • of searches/month
    • developers(June 2011)
    • APPSbuilt
    • ready to rock’n’roll