Innovation Round Up (Cannes Lions 2014)

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Talk presented at Innovation Stories 2014

Published in: Marketing, Education, Business

Innovation Round Up (Cannes Lions 2014)

  1. 1. Cannes Innovation Lions Round-up @ Innovation Stories 2014
  2. 2. © 2013 Cheil Worldwide @yellif
  3. 3. © 2013 Cheil Worldwide
  4. 4. © 2013 Cheil Worldwide
  5. 5. © 2013 Cheil Worldwide "It’s actually kind of awesome that the judges might have the freedom of defining what innovation means each year." Keith Butters Chief Experience Officer, Barbarian Group
  6. 6. © 2013 Cheil Worldwide Best breakthrough technology AND innovation that may allow brands, technologists and creatives to communicate with their customers in a new way, OR might stand alone as significant innovation in their own right.
  7. 7. © 2013 Cheil Worldwide 200 Entries
  8. 8. © 2013 Cheil Worldwide 30 Shortlisted Entries
  9. 9. © 2013 Cheil Worldwide
  10. 10. © 2013 Cheil Worldwide
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  12. 12. © 2013 Cheil Worldwide What’s next?
  13. 13. © 2013 Cheil Worldwide “What breakthrough technology made this happen?”
  14. 14. © 2013 Cheil Worldwide
  15. 15. The winners
  16. 16. © 2013 Cheil Worldwide
  17. 17. © 2013 Cheil Worldwide "It is a first on several levels. It also fits into the trend of 'the blurring of digital and real experiences and the blurring between marketing communication as an experience and marketing communication becoming a product or a service or a technology, which really captures the Innovation Lions.’" Tom Bedecarre Jury chair & Chairman, AKQA
  18. 18. © 2013 Cheil Worldwide “What the jury was looking for was breakthrough technology – an idea that scales and empowers creativity.”
  19. 19. © 2013 Cheil Worldwide
  20. 20. © 2013 Cheil Worldwide
  21. 21. © 2013 Cheil Worldwide
  22. 22. © 2013 Cheil Worldwide Other entries that impressed the judges
  23. 23. © 2013 Cheil Worldwide
  24. 24. © 2013 Cheil Worldwide What I would have liked to have won
  25. 25. © 2013 Cheil Worldwide
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  27. 27. © 2013 Cheil Worldwide
  28. 28. © 2013 Cheil Worldwide
  29. 29. © 2013 Cheil Worldwide
  30. 30. © 2013 Cheil Worldwide “The future is already here. We should use the existing tools we have on the table. Innovation doesn’t need invention” Ben Malbon Marketing Director, Google Creative Labs
  31. 31. © 2013 Cheil Worldwide "Thomas Edison, Henry Ford and, now, their modern counterparts were capable of creating one breakthrough after another because they built innovation strategies around recombining existing technologies rather than inventing new ones." Andrew Hargadon, UC Davis Child Institute for Innovation and Entrepreneurship
  32. 32. © 2013 Cheil Worldwide Innovation is finding new and better ways to solve client’s problems
  33. 33. © 2013 Cheil Worldwide Technology Lions?
  34. 34. Thank you. Thank You!

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