• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Creative Social - Past, Present and Future
 

Creative Social - Past, Present and Future

on

  • 3,614 views

Creative Social was founded in 2004 by Mark Chalmers and Daniele Fiandaca. This presentation goes through the highlights of the last 7 years plus gives a brief glimpse into the future

Creative Social was founded in 2004 by Mark Chalmers and Daniele Fiandaca. This presentation goes through the highlights of the last 7 years plus gives a brief glimpse into the future

Statistics

Views

Total Views
3,614
Views on SlideShare
1,084
Embed Views
2,530

Actions

Likes
1
Downloads
0
Comments
0

15 Embeds 2,530

http://www.creativesocialblog.com 2432
http://alvarograsso.tumblr.com 24
http://www.linkedin.com 22
http://planningbloggar.collected.info 11
http://creative.collected.info 10
http://creativesocial.collected.info 7
http://jonna.collected.info 6
http://onlinemarketing.collected.info 4
https://www.linkedin.com 4
http://us-w1.rockmelt.com 3
http://translate.googleusercontent.com 2
http://creativesocialblog.com 2
http://pow.collected.info 1
http://webcache.googleusercontent.com 1
http://digital.collected.info 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Creative Social - Past, Present and Future Creative Social - Past, Present and Future Presentation Transcript

    • PAST, PRESENT & FUTURE
    • @yellif
    • PAST
    • IAAC
    • #1 Amsterdam#2 Stockholm#3 Barcelona#4 New York#5 London#6 Berlin#7 Sao Paolo#8 Florence#9 Shanghai#10 Antwerp#11 San Francisco#12 Paris#13 Amsterdam (+ London Pop-up)#14 Montreal
    • Some of the agencies involved:
    • TMTI
    • ABSOLUT DRINKS
    • #1 Amsterdam#2 Stockholm#3 Barcelona#4 New York#5 London#6 Berlin#7 Sao Paolo#8 Florence#9 Shanghai#10 Antwerp#11 San Francisco#12 Paris#13 Amsterdam (+ London Pop-up)#14 Montreal
    • “Most directors seemusic as frosting ofthe cake. Its onlywhen you see it as apart of the cake itbecomes great”
    • “Movies used to bethe sexiest broadsever. They are nowlike strippers who riptheir clothes off anddont bother dancing”
    • “Officially pitchingideas for new films isopen to everyone.Unofficially it is opento everyone”
    • “Screwing around iswhere all good ideascome from”
    • ROUNDTABLES
    • Topic 1 Digital agencies have failed. Reason we have failed is that we have really not shown our value. We have talked about conversation yet have continued to deliver advertising which shouts at people. Where we have tried to engage we are guilty of creating digital ghost towns, sites which are flashyand apparently are set to get people to engage with the brandbut do not ask the question why would people interact. British Airways has just launched such a site for Terminal 5 whichallows you to find out the mood of people landing at Terminal 5 – who really cares? It is no wonder digital agencies are losing their clients to above the line agencies, BBH picks upAudi from GT, Y&R picks up Virgin Trains from Glue London. Unless we really show our value this will just continue. Discuss.
    • WHAT I HAVE LEARNT FROMCREATIVE SOCIAL
    • EGOS CAN REALLY KILL ANY REAL CHANCE OF COLLABORATION
    • CREATIVES ARE REALLY NOT THAT GOOD AT ORGANISING THINGS
    • DON’T JUDGE A BOOK BY ITS COVER
    • IT’S AMAZING WHAT YOU CAN ACHIEVE WHEN FACED WITH ADVERSITY
    • CREATIVE DIRECTORSGENERALLY DON’T LIKE WRITING BLOG POSTS
    • I’VE DISCOVERED AFEW NEW PASSIONS OF MY OWN
    • Faile
    • Zevs
    • Speto
    • Zevs
    • Vinyl Toys
    • FUTURE
    • CS Events
    • CS Global
    • CS GlobalCS Beirut - 17/18 November
    • CS Presents....
    • Next event in London....Wednesday 7th September
    • CS Publishing
    • Is it still all about the big idea?
    • Love what you do, and don’t work a day in your life Confucious
    • CS Labs
    • CS IP
    • @creativesocial daniele@creativesocial.com