Introduction to Social Media

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Introduction to Social Media

  1. 1. Social Media<br />communication | entertainment | search| business<br />
  2. 2. What is social media?<br />Internet in Internet<br />Web 2.0 – user generated content<br />93% U.S. marketers use social media for business<br />
  3. 3. Statistics<br />
  4. 4.
  5. 5. It is revolution<br />Every minute 24 hours of video are uploaded on youtube<br />
  6. 6. Types of social media<br />Blog (livejournal, blogger, wordpress, tumblr, posterous)<br />Microblog(twitter)<br />Geolocation service (foursquare)<br />Social network – general, professional<br /> (facebook, google+, linkedin, myspace)<br />Hosting– videophotodocumentlink<br /> (youtube, vimeo, last.fm, scribd, slideshare, flickr)<br />
  7. 7. Types of social media jobs<br />SMO | optimization<br />SMR | relations<br />SMM | marketing<br />
  8. 8. SMO | optimization<br />First position in social media search results<br />Content package:<br /><ul><li> creating,
  9. 9. uploading,
  10. 10. tagging.</li></li></ul><li>SMR | relations<br />Reputation management, brand awareness<br /><ul><li> Site in site
  11. 11. Tech support in social media
  12. 12. Direct communication with customers
  13. 13. Indirect influence</li></li></ul><li>SMM | marketing<br /> Listening first, selling second<br /><ul><li> Monitoring tools
  14. 14. Activities, promotions
  15. 15. Sales</li></li></ul><li>
  16. 16. How does it work?<br />
  17. 17. V ↑<br />t ∞<br />$ ?<br />
  18. 18. How can news and products find you?<br />Directly:<br />monitoring tools.<br />Indirectly:<br />promotions,<br />spam.<br />Anything you say can be used against you<br />
  19. 19. KPI<br />ROI<br />Metrics<br />Branding<br />references to brand, brand loyalty, brand engagement, reputation index<br />PR and advertising<br />shows of messages, clicks (in all sorts of variations), the comparative of references, the depth of posts penetration<br />CRM<br />the number of claims (complaints) examined, treated and satisfied the claims of questions and answers<br />
  20. 20. Tips<br />What has got into theInternet will remain there forever<br />You can prohibit indexation of your pages<br />
  21. 21. Questions?<br />@el_sh<br />facebook.com/yelsh<br />Elena Sharoninaabout.me/elsh<br />

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