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Social media for small and medium businesses

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A presentation by Yehbaby Digital Creatives to the Bonnievale Business Chamber on how small and medium business can market through social media.

A presentation by Yehbaby Digital Creatives to the Bonnievale Business Chamber on how small and medium business can market through social media.

Published in: Technology, Business

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  • 1. YehBaby Digital Creatives SEPTEMBER 2012Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 2. SOCIAL MEDIAIs no hype, but a basic human need
  • 3. and, it’s here to stay
  • 4. IN A NUTSHELL – WHAT IS SOCIAL MEDIA?1. Social networking is a basic human need. Technology just makes it easier. SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 5. Maslow’s Hierarchy of Needs SEPTEMBER 2012Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 6. IN A NUTSHELL – WHAT IS SOCIAL MEDIA?1. Social networking is a basic human need. Technology just makes it easier.2. From marketplace to the digital space. SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 7. SEPTEMBER 2012Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 8. IN A NUTSHELL – WHAT IS SOCIAL MEDIA?1. Social networking is a basic human need. Technology just makes it easier.2. From marketplace to the digital space.3. Platforms will come and go, but social media will become daily routine. SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 9. PLATFORMS COME AND GO But online social networking is here to stay Source: Search Engine Journal SEPTEMBER 2012Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 10. IN A NUTSHELL – WHAT IS SOCIAL MEDIA?1. Social networking is a basic human need. Technology just makes it easier.2. From marketplace to the digital space.3. Platforms will come and go, but social media will become daily routine.4. EVERYBODY’s doing it. SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 11. NOT JUST THE YOUNG Over 55 years is fastest growing segment Source: Pew Research Centre SEPTEMBER 2012Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 12. SA SOCIAL MEDIA STATS• 91% of SA internet users are on Facebook• 4.8 million profiles, 10% of the population• 1.1 million Twitter users in SA• SA one of fastest growing Twitter countries• 1.5 million on LinkedIN (29% of internet users)• SA users upload 48 hours of video every minute• MixIT is SA’s biggest network – 10 million locally, 50 million worldwide SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 13. IN A NUTSHELL – WHAT IS SOCIAL MEDIA?1. Social networking is a basic human need. Technology just makes it easier.2. From marketplace to the digital space.3. Platforms will come and go, but social media will become daily routine.4. EVERYBODY’s doing it.5. Not just a channel for huge companies. SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 14. Y&R PREDICTS:“Due to the flexibility and cost efficiency ofsocial media as well as the manageability ofthe target group, social media will becomethe central communications platform forSMEs” Source: Y&R Group Switzerland SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 15. WHAT DOCONSUMERS DO?
  • 16. WHAT DO CONSUMERS DO?• Talk & listen – Get ideas – inspiration – Get news – Form cliques – Find support – Support ideas, express opinions – Give praise and reward – Show dislike, disapproval SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 17. WHAT DO CONSUMERS DO?• Plan & shop – Hear of new products – Hear of places – travelling, accommodation – Find work – Do transactions – Window shop – Form opinions – Bank – Shop SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 18. WHAT DO CONSUMERS DO?• Live life – Store photographs – Learn – Laugh and relax – Date – Share video, experiences – Express identity SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 19. WHAT DO CONSUMERS DO? Everything they did before social media, just SEPTEMBER 2012Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 20. WHAT DOBRANDS DO?
  • 21. WHAT DO BRANDS DO?Everything they used to do …1. Build identity2. Protect identity3. Chat with customers4. Listen to customers5. Build business networks6. Promote products7. Sell8. Get information on their market9. Advertise10. Compete for attention SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 22. WHAT DO BRANDS DO?Everything they used to do …In short – the biggest part of business,building a return customer base. SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 23. Everything they used to do JUST DIFFERENTLY
  • 24. WHAT DO BRANDS DO?Customers now demand from theirbrands of choice:• openness• accessibility• be entertaining/informative• be genuine• be consistent• be valuable It’s branding in 4D SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 25. TRULY UNDERSTANDING YOUR BRANDNever before have you needed to understand yourbrand to this extent. It has now become alive, apersonality with emotions and context.It is an entity with complexity and a voice. Youcannot pretend or keep your brand at a distance.And what more, your brand has friends andenemies. This is the most important aspect tounderstand, because like all friendships and humanrelations your brand will go through changes andchallenges. But it offers you more opportunitiesthan ever before togive, receive, influence, convince. SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 26. HOW DOES ITBRING BUSINESS?
  • 27. HOW DOES IT BRING BUSINESS?The same way it always did:• By letting people know about your product• By helping you reach your perfect client• By helping you persuade them to choose you• By helping your brand stand out above competitors SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 28. HOW DOES IT BRING BUSINESS?The same way it always did,just more efficiently than traditional media:• Distance eliminated – Your perfect client can find you – Client can be anywhere – Your shop front can be virtual – You can target your message more efficiently SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 29. HOW DOES IT BRING BUSINESS?• Its about gaining INFLUENCE, not just exposure – join your customers’ conversations and influence more directly – Communication becomes a dialogue – Your brand can become a friend, not just a picture and a pay-off line – You can engender deeper brand loyalty – Marketing and customer care in one channel SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 30. WORD OF MOUTH ON STEROIDS• Lady Gaga reaches more people with one Tweet than the combined circulations of NY Times, Wall Street Journal and USA Today (25.5 million) (Y&R Switzerland)• ‘Blogger’ is now an occupation, with tweets worth up to R2000• LoveCapeTown – £50,000 worth of publicity in 1 week• Search engines now demand of you to create fresh, valuable content for your website to rank (#GTBC) SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 31. WHAT DOES IT COST?
  • 32. WHAT DOES IT COST?The platform is free, but the content is not:• Time• Expertise• Creativity• Consistency• Professionalism SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 33. DO I MAKE MONEY FROM IT1. It’s not about being greedy – its about being influential2. Networking, finding partnerships3. Prove yourself as trusted brand / business / person4. Become an influencer5. Being valuable, making peoples lives and choices easier6. Do this better than your competitors SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 34. OKAY – BUT HOW CAN I MAKE MONEY FROM IT1. You have promotions2. Bring people to your shop3. You advertise4. You turn ‘friends’ into return customers into brand advocates5. You sell online – it depends what you are selling a. Pinterest b. Fancy c. Facebook d. Your website e. Other online sales f. Groupon SEPTEMBER 2012 Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  • 35. THANK YOU Connect with us: www.twitter.com/yehbabyCT www.facebook.com/yehbabyCT info@yehbaby.co.za SEPTEMBER 2012Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.