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Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Who is
YehBaby?
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Developing
Brands
as strategic business assets
We specialise in:
1
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Content Driven
Social Media
community management
and brand journalism
We specialise in:
2
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Brand-focused
Design
and visual communication
We specialise in:
3
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
10
Practical Tips
on doing great Social Media Marketing
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
START RIGHT
KEEP GOING LEFT
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or ...
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10 Practical Tips for Effective Social Media Marketing

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A presentation prepared for members of the South African Wine and Tourism industries, with lessons learned from extensive experience in marketing wine and destination brands on a variety of social media platforms

Published in: Business, Technology
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Transcript of "10 Practical Tips for Effective Social Media Marketing"

  1. 1. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form. 10 Practical Tips for Effective Social Media Marketing
  2. 2. Who is YehBaby?
  3. 3. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form. YehBaby is a niche brand agency, harnessing the power of branding and online communications for entrepreneurs and medium-sized businesses.
  4. 4. Developing Brands as strategic business assets We specialise in: 1
  5. 5. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  6. 6. Content Driven Social Media community management and brand journalism We specialise in: 2
  7. 7. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  8. 8. Brand-focused Design and visual communication We specialise in: 3
  9. 9. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  10. 10. 10 Practical Tips on doing great Social Media Marketing
  11. 11. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  12. 12. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
  13. 13. START RIGHT KEEP GOING LEFT
  14. 14. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form. 1. Know who you are! • Find your voice • Use it consistently: visually, verbally, interactively Social Media is 3D branding Formulate your brand proposition carefully. You’re competing to stand out!
  15. 15. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form. Size of audience DepthofEngagement Number of likes Talking about 2. Have a strategy The dynamics of Social Reach • Be clear on your purpose Brainstorm a content strategy with topics. Make sure you cover everything.
  16. 16. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form. Community Mass Medium Hobby Trophy Likes Engagement Higher More Lower Fewer Strategies for Social Reach ©YehBabyDigitalCreatives
  17. 17. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form. 3. Pick the right medium The no. 1 for B2C + Friendly environment + Powerful tools – ads/measuring - Constant work - Fickleness of a 26 year old dictator
  18. 18. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form. 3. Pick the right medium The no. 1 for B2B (& increasingly B2C) + Blogger/Twitterati – powerful + Monitor sentiment - No good measuring, but improving - Noisy environment
  19. 19. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form. 3. Pick the right medium Visual branding tool – international + Powerful referral for online shopping - Tracking and measuring - Borderless
  20. 20. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form. 3. Pick the right medium Blogging + Cumulative + SEO + Update website - Commitment
  21. 21. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form. 4. Measure the right things • Tons of metrics available - web traffic - CTR - Engagement - Growth - Response time - Sentiment analysis • Pick 3 or 4 according to your strategy • Track your progress Avoid analysis paralysis
  22. 22. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form. 5. Know the rules Be mindful of: • Platform rules • General ethics • Social media etiquette • ‘Don’t be that guy.’ Like building on someone else’s property!
  23. 23. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form. 6. Be visual • SM used to be the more ‘snapshotty’ the better • Timeline, Tumblr, Instagram, Pinterest has pushed quality expectations up • Be ethical, respect ©, credit sources, share A picture gets a thousand shares
  24. 24. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form. 6. Be visual • Mix it up – keep it real • Visuals are never wasted – use it on other media • Be original and true to your brand. Look sharp!
  25. 25. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form. 7. Be available • Social care – your new call centre and inbox (preferred above e-mail) • People live with one eye on their phones. • Immediacy is expected Welcome to your new call centre
  26. 26. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form. 8. Be Human •Be social • Be human • Tell stories • Listen, converse •Realise that this is not a ‘push’ publication medium Braai on steroids!
  27. 27. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form. 9. Be sustainable • Don’t underestimate the power of the medium. • 1.5 million impressions/month • Don’t underestimate the skills level required. • Don’t underestimate time & effort. Don’t get bored or boring.
  28. 28. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form. 10. Be realistic • It can be powerful for attracting feet driving traffic to your website driving sales in your online shop building your brand • Still works better if supported by other media and activities. • Real life activations work great. You can’t be a mouse with the footprint of an elephant.
  29. 29. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form. ‘Build it, and they will come’ only works in the movies. Social Media is ‘build it, nurture it, engage them, and they may come and stay.’ - Seth Godin How do we tell your story?
  30. 30. Copyright © 2013 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form. Yehbabyyehbabyct.wordpress.com/yehbaby @yehbabyct YehBaby Digital Creatives: info@yehbaby.co.za
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