13. Ideas Video contest Users upload videos to show healthy lifestyles with McDonald’s 3 winners from the most number of “Likes” “Free Cup Corn Day”
14. Benefits for our Consumers $8000 cash prize Free cup corns Healthier diet
15. How? How the video content should be? Entertaining Promoting Healthy Lifestyle with McDonald's Maximum video length 3 minutes How long is the Campaign? 30 Days Free cup corns on last day of Campaign
16. Social Media Platform Facebook The video contest will be held using Facebook Winners are picked by number of “Likes” Interact with customer Twitter Interact with customer YouTube Videos can be uploaded on YouTube too Videos must be shared on Facebook