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McDonald's presentation slides

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Syed Imdadullah …

Syed Imdadullah
Damien Mah
Koh Weijun
Ho Yeehong

Published in: Technology, Business

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Transcript

  • 1. IT3132 Assignment 1
    McDonald's
  • 2. Done By
    Damien Mah 093106D (Leader)
    Syed Imdadullah 092685G (Member)
    Ho Yee Hong 091424J (Member)
    Koh Wei Jun 092284E (Member)
  • 3. The Campaign
    Campaign Name and catch phrases
    Competitors
    Goals
    Target Customers
    Ideas
    Benefits for our Consumers
    How?
    Social Media Platform
  • 4. Campaign Name and Catch Phrases
    “ i’m lovin’ my healthy lifestyle ”
    Similar to the current slogan, “ i’m lovin’ it ”
  • 5. Our Competitors
  • Our Competitors
    Burger King
    Micro-Blogging – Facebook & Twitter
    Communities
    Videos
  • 8. Our Competitors
    Wendy’s
    Micro-Blogging -Facebook & Twitter
    MySpace
    Videos
    Photos
  • 9. Our Competitors
    KFC
    Micro-Blogging
    Facebook
    Twitter
  • 10. Our Competitors
    All competitors uses social-media platforms
    Traditional methods
    Brochure coupon
    Flyers
    Bus Ad Board
  • 11. Goals
    Engage with the customers
    Promote healthy lifestyle
    Use Social Media platform to market
  • 12. Target Customers
    All ages
    Families
    McDonald’s lovers
  • 13. Ideas
    Video contest
    Users upload videos to show healthy lifestyles with McDonald’s
    3 winners from the most number of “Likes”
    “Free Cup Corn Day”
  • 14. Benefits for our Consumers
    $8000 cash prize
    Free cup corns
    Healthier diet
  • 15. How?
    How the video content should be?
    Entertaining
    Promoting Healthy Lifestyle with McDonald's
    Maximum video length
    3 minutes
    How long is the Campaign?
    30 Days
    Free cup corns on last day of Campaign
  • 16. Social Media Platform
    Facebook
    The video contest will be held using Facebook
    Winners are picked by number of “Likes”
    Interact with customer
    Twitter
    Interact with customer
    YouTube
    Videos can be uploaded on YouTube too
    Videos must be shared on Facebook
  • 17. Wait a minute!