IT3132 Assignment 1<br />McDonald's<br />
Done By<br />Damien Mah 093106D (Leader)<br />Syed Imdadullah 092685G (Member)<br />Ho Yee Hong 091424J (Member)<br />Koh ...
The Campaign<br />Campaign Name and catch phrases<br />Competitors<br />Goals<br />Target Customers<br />Ideas<br />Benefi...
Campaign Name and Catch Phrases<br />“ i’m lovin’ my healthy lifestyle ”<br />Similar to the current slogan, “ i’m lovin’ ...
Our Competitors<br /><ul><li>Burger King
Wendy’s
KFC</li></li></ul><li>Our Competitors<br />Burger King<br />Micro-Blogging – Facebook & Twitter<br />Communities<br />Vide...
Our Competitors<br />Wendy’s<br />Micro-Blogging -Facebook & Twitter<br />MySpace<br />Videos<br />Photos<br />
Our Competitors<br />KFC<br />Micro-Blogging<br />Facebook 		<br />Twitter<br />
Our Competitors<br />All competitors uses social-media platforms<br />Traditional methods <br />Brochure coupon<br />Flyer...
Goals<br />Engage with the customers<br />Promote healthy lifestyle<br />Use Social Media platform to market<br />
Target Customers<br />All ages<br />Families<br />McDonald’s lovers<br />
Ideas<br />Video contest<br />Users upload videos to show healthy lifestyles with McDonald’s<br />3 winners from the most ...
Benefits for our Consumers<br />$8000 cash prize<br />Free cup corns<br />Healthier diet<br />
How?<br />How the video content should be?<br />Entertaining <br />Promoting Healthy Lifestyle with McDonald's<br />Maximu...
Social Media Platform<br />Facebook<br />The video contest will be held using Facebook<br />Winners are picked by number o...
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McDonald's presentation slides

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Syed Imdadullah
Damien Mah
Koh Weijun
Ho Yeehong

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McDonald's presentation slides

  1. 1. IT3132 Assignment 1<br />McDonald's<br />
  2. 2. Done By<br />Damien Mah 093106D (Leader)<br />Syed Imdadullah 092685G (Member)<br />Ho Yee Hong 091424J (Member)<br />Koh Wei Jun 092284E (Member)<br />
  3. 3. The Campaign<br />Campaign Name and catch phrases<br />Competitors<br />Goals<br />Target Customers<br />Ideas<br />Benefits for our Consumers<br />How?<br />Social Media Platform<br />
  4. 4. Campaign Name and Catch Phrases<br />“ i’m lovin’ my healthy lifestyle ”<br />Similar to the current slogan, “ i’m lovin’ it ”<br />
  5. 5. Our Competitors<br /><ul><li>Burger King
  6. 6. Wendy’s
  7. 7. KFC</li></li></ul><li>Our Competitors<br />Burger King<br />Micro-Blogging – Facebook & Twitter<br />Communities<br />Videos<br />
  8. 8. Our Competitors<br />Wendy’s<br />Micro-Blogging -Facebook & Twitter<br />MySpace<br />Videos<br />Photos<br />
  9. 9. Our Competitors<br />KFC<br />Micro-Blogging<br />Facebook <br />Twitter<br />
  10. 10. Our Competitors<br />All competitors uses social-media platforms<br />Traditional methods <br />Brochure coupon<br />Flyers<br />Bus Ad Board<br />
  11. 11. Goals<br />Engage with the customers<br />Promote healthy lifestyle<br />Use Social Media platform to market<br />
  12. 12. Target Customers<br />All ages<br />Families<br />McDonald’s lovers<br />
  13. 13. Ideas<br />Video contest<br />Users upload videos to show healthy lifestyles with McDonald’s<br />3 winners from the most number of “Likes”<br />“Free Cup Corn Day”<br />
  14. 14. Benefits for our Consumers<br />$8000 cash prize<br />Free cup corns<br />Healthier diet<br />
  15. 15. How?<br />How the video content should be?<br />Entertaining <br />Promoting Healthy Lifestyle with McDonald's<br />Maximum video length<br />3 minutes<br />How long is the Campaign?<br />30 Days<br />Free cup corns on last day of Campaign<br />
  16. 16. Social Media Platform<br />Facebook<br />The video contest will be held using Facebook<br />Winners are picked by number of “Likes”<br />Interact with customer<br />Twitter<br />Interact with customer<br />YouTube<br />Videos can be uploaded on YouTube too <br />Videos must be shared on Facebook<br />
  17. 17. Wait a minute!<br />
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