2. • Supplies customers with high-end outdoor equipment
and clothing gear, which is focused on promoting
customer style, comfort and safety when venturing
around the world in different climates and
environments.
• A privately owned company, which opened shop in
Madison Heights, MI 1992, and now features 11 stores
nationwide.
• Provides a product satisfaction guarantee to ensure
customer happiness.
Company History
3. Moosejaw Target Market
• Thrill
seeking
adventure
lovers.
• Male and
females
ranging
between
ages 18-50.
• Take part in
a healthy
and active
lifestyle.
4. nvolving Moosejaw Customers
• Involve the customers and create reasons
for them to want to come in the store.
• To involve the customers, we would ask,
“How Has Moosejaw Outfitted Your
Experiences?”
• These customer stories will boost brand
awareness and will be able to be used
through social media outlets.
5. Social Media Outlets
• To create a more interactive
social media habits,
Moosejaw will participate in
more online promotions and
contests.
• Through Facebook, we can
have a daily contest that the
first person to like a post will
receive a free Moosejaw T-
shirt, car decal, or water
bottle.
• We can also create a more
interactive Pinterest
presence by asking our
followers to post pictures of
their adventures and the
most “adventurous” will
receive free new clothing
item of their choice.
6. • Google Adwords
– Adword campaigns such as, “Ice
Axes” and “Wakeboards”.
– This proves to be beneficial when
generating clicks per day due to the
low cost of Adwords
Other Tools and Tactics
7. Key Performance Indicators
• Pay per click as
a measuring
system.
• Track web
spending.
• In store
purchases.
• Surveys with
incentives.
8. Mobile Phone Application
• Combining and implementing all the
social media outlets into a mobile
application will provide the customer
with a convenient and effective way of
accessing information pertinent to
Moosejaw products, store locations,
promotions and contests, and
seasonal coupons.
9. Moosejaw Goals
• Increase customer
involvement.
• Boost Moosejaw brand
awareness.
• Create a more online and
social media presence.
• Expand the Moosejaw name by
increasing stores around the
United States.
10. Moosejaw Budget
• Use of social media will keep costs
low.
• Adwords campaign will be most costly
(approximately $1M).
• The implementation of a mobile
application will also be expensive
costing about $1M to begin and $5000
per year to manage.
• There will also be minimal manual
labor costs for creating and
maintaining social media presence.
