Yazino: In-sync social games

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Yazino develops innovative social games that use real-time multiplayer technology – an approach we call “in-sync gaming” – allowing playful grown-ups to enjoy synchronous game play, meet, chat, compete, and socialise together, across the website, Facebook, or mobile devices.

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Yazino: In-sync social games

  1. 1. Introduction<br />October 2011<br />
  2. 2. 1. INTRODUCING YAZINO<br />Contents<br />2. SOCIAL GAMES MARKET & TRENDS<br />3. SYNCHRONOUS vs. ASYNCHRONOUS<br />4. YAZINO USER ACQUISITION<br />5. YAZINO KEY STATISTICS<br />6. DEMOGRAPHICS PER GAME<br />7. YAZINO VIRTUAL CURRENCY<br />8. COMMUNITY MANAGEMENT<br />9.YAZINO GAMES<br />
  3. 3. Introducing YAZINO<br />The destination for PLAYFUL GROWN UPS seeking an intimate and fun social gaming experience<br />CREATINGIN-SYNC GAMES  <br />Yazino’s multiplayer In-Sync Games create new levels of real-time friendly competition and social interaction making every game more real, live and intense.<br />FOSTERING SOCIAL INTERACTION<br />Yazino players are not just playing the same game as their friends; they’re playing with them.<br /><ul><li>Real time synchronous game play
  4. 4. Invite friends and meet new people
  5. 5. In game chat and mentoring
  6. 6. Create tables and challenge in tournaments</li></ul>USING STATE OF THE ART TECHNOLOGY<br />Yazino’s game server and infrastructure, STRATA, is entirely built in-house using state-of-the-art enterprise technology stack that allows on-demand scalability.<br />CORPORATE FACTSHEET<br />Company Founded: JAN 2009<br />Commercial Launch: AUG 2010<br />Employees: 50<br />Place of Business: Switzerland / UK<br />Registered Users: 2,000,000<br />Distribution Channels: Yazino.com<br /> Facebook<br /> iPhone & iPad<br />Games Launched: 7<br />
  7. 7. Social Gaming Trends<br />Social gaming has become a global phenomenon - and the virtual goods & virtual currency economy will continue to take hold<br />Brief History<br /><ul><li>Social games propelled by the recent rise of social networks
  8. 8. Provide for the first time the ability to share activities with friends and invite them to play in the same game</li></ul>Business Models<br /><ul><li>Achieve critical mass by offering free access to games: FREE TO PLAY
  9. 9. Monetise through sales of virtual currency / items and advertising</li></ul>Demographics & Access<br /><ul><li>Users spending more time Online through use of social networks – 60% playing games
  10. 10. These players tend to be older (over 25) and more female (65%) than male (35%)</li></ul>Commercial Opportunity (incl. mobile)<br /><ul><li>2010: $7.3 Billion market
  11. 11. 2014: $14 Billion market
  12. 12. Free to play will become the dominant business model across web & mobile platforms</li></li></ul><li>Synchronous vs. Asynchronous<br />Yazino develops SYNCHRONOUS social games to encourage real life social behavior by allowing players to invite real world friends and make new friends whilst playing <br />Asynchronous<br /><ul><li>95% of games on social networks are Asynchronous
  13. 13. These games are not optimised for human interaction
  14. 14. Many games share the same mechanic where the social element is limited to sharing achievements and inviting existing friends to play</li></ul>Synchronous<br /><ul><li>Real life games are all synchronous
  15. 15. Yazino’s synchronous games encourage social interaction between friends and offer an opportunity to meet like-minded people</li></ul>Up to 12 Players at the same time!<br />- NOT SOCIAL<br />- SOLITARY<br />EXPERIENCE<br />
  16. 16. Top 10 Social Games Companies<br />OVERVIEW:<br /><ul><li>The Top 7 companies are tied into the Facebook platform for all their web gaming activities.
  17. 17. Popcap, Gaia and King operate own destination sites for non-Facebook traffic providing more autonomy in player acquisition and distribution.</li></ul>YAZINO VISION: Multiple Acquisition Channels<br />Social Networks<br />Co-Branded Deals<br />Mobile Platforms<br />SEO & Paid Search<br />* According to www.appdata.com on 20 July 2011<br />
  18. 18. Yazino – User Acquisition<br />2 million users acquired in 12 months, with viral channels now fuelling more than 55% month on month growth in new registrations<br />KEY ACQUISITION TECHNIQUES<br />Display Advertising:<br />Targeted advertising across Facebook channels delivering 60% conversion of Click to Registration and a CPA below £0.60.<br />Invite Friends Program:<br />Reward users with free Chips for every friend who joins. Its better to play with Friends and Yazino Tournament and Private Tables also promote sharing and friend invites.<br />Publish To Stream:<br />Built in levels and achievements in game provide many opportunities for players to share their progress with friends across their favourite social network.<br />2 Million Users <br />
  19. 19. Yazino Key Statistics – Sept. 2011<br />NEW MONTHLY USERS: 300,000<br />REGISTERED USERS: 2,000,000<br />MONTHLY ACTIVE USERS: 550,000<br />Av monthly spend per/ unique Buyer: £65.00<br />*<br />* Demographic data refers to Yazino Facebook Fan Page. User demographic varies on a game by game basis.<br />
  20. 20. Demographics Per Game<br />
  21. 21. GENEROUS FREE CHIP ALLOCATION<br /><ul><li>5,000 free Chips on first registration
  22. 22. 5,000 Chips through Invite Friends Promo
  23. 23. 2,500 Chips daily bonus on login
  24. 24. Periodic promotions offering Chip bonuses</li></ul>DIVERSE ‘BUY CHIPS’ OPTIONS<br /><ul><li>Visa & Mastercard &Paypal
  25. 25. Mobile Phone & Offerwall (Trial Pay)
  26. 26. Coming Soon:
  27. 27. Prepaid Cards (e.g. Paysafecard)
  28. 28. E-Wallets (e.g. Moneybookers)</li></ul>Virtual Currency – Yazino Chips<br />
  29. 29. Community Management<br />RECURRING TACTICS<br /><ul><li>Weekly events to encourage regular engagement
  30. 30. Examples: Tuesday Trivia and Sunday Tournaments
  31. 31. Opportunity for players to win CHIPS</li></ul>PROMOTIONS<br /><ul><li>Seasonal and real life event based promotions
  32. 32. Examples: Royal Wedding, Valentine’s Day, Easter, etc..
  33. 33. Opportunity to engage with users using relevant events</li></ul>ACTIVATION PROGRAM<br /><ul><li>Email program driving user activation after registration
  34. 34. Example: DAY 1 Activate Your Account</li></ul>DAY 3 Reminder to Collect Free Chips<br />DAY 7 Special Bonus (2 x Sign Up Bonus)<br />
  35. 35. Yazino Games<br />Yazino.com and Facebook<br />iOS: iPhone, iPad, iPod Touch<br />

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