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Yazino: In-sync social games
 

Yazino: In-sync social games

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Yazino develops innovative social games that use real-time multiplayer technology – an approach we call “in-sync gaming” – allowing playful grown-ups to enjoy synchronous game play, meet, ...

Yazino develops innovative social games that use real-time multiplayer technology – an approach we call “in-sync gaming” – allowing playful grown-ups to enjoy synchronous game play, meet, chat, compete, and socialise together, across the website, Facebook, or mobile devices.

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    Yazino: In-sync social games Yazino: In-sync social games Presentation Transcript

    • Introduction
      October 2011
    • 1. INTRODUCING YAZINO
      Contents
      2. SOCIAL GAMES MARKET & TRENDS
      3. SYNCHRONOUS vs. ASYNCHRONOUS
      4. YAZINO USER ACQUISITION
      5. YAZINO KEY STATISTICS
      6. DEMOGRAPHICS PER GAME
      7. YAZINO VIRTUAL CURRENCY
      8. COMMUNITY MANAGEMENT
      9.YAZINO GAMES
    • Introducing YAZINO
      The destination for PLAYFUL GROWN UPS seeking an intimate and fun social gaming experience
      CREATINGIN-SYNC GAMES  
      Yazino’s multiplayer In-Sync Games create new levels of real-time friendly competition and social interaction making every game more real, live and intense.
      FOSTERING SOCIAL INTERACTION
      Yazino players are not just playing the same game as their friends; they’re playing with them.
      • Real time synchronous game play
      • Invite friends and meet new people
      • In game chat and mentoring
      • Create tables and challenge in tournaments
      USING STATE OF THE ART TECHNOLOGY
      Yazino’s game server and infrastructure, STRATA, is entirely built in-house using state-of-the-art enterprise technology stack that allows on-demand scalability.
      CORPORATE FACTSHEET
      Company Founded: JAN 2009
      Commercial Launch: AUG 2010
      Employees: 50
      Place of Business: Switzerland / UK
      Registered Users: 2,000,000
      Distribution Channels: Yazino.com
      Facebook
      iPhone & iPad
      Games Launched: 7
    • Social Gaming Trends
      Social gaming has become a global phenomenon - and the virtual goods & virtual currency economy will continue to take hold
      Brief History
      • Social games propelled by the recent rise of social networks
      • Provide for the first time the ability to share activities with friends and invite them to play in the same game
      Business Models
      • Achieve critical mass by offering free access to games: FREE TO PLAY
      • Monetise through sales of virtual currency / items and advertising
      Demographics & Access
      • Users spending more time Online through use of social networks – 60% playing games
      • These players tend to be older (over 25) and more female (65%) than male (35%)
      Commercial Opportunity (incl. mobile)
      • 2010: $7.3 Billion market
      • 2014: $14 Billion market
      • Free to play will become the dominant business model across web & mobile platforms
    • Synchronous vs. Asynchronous
      Yazino develops SYNCHRONOUS social games to encourage real life social behavior by allowing players to invite real world friends and make new friends whilst playing
      Asynchronous
      • 95% of games on social networks are Asynchronous
      • These games are not optimised for human interaction
      • Many games share the same mechanic where the social element is limited to sharing achievements and inviting existing friends to play
      Synchronous
      • Real life games are all synchronous
      • Yazino’s synchronous games encourage social interaction between friends and offer an opportunity to meet like-minded people
      Up to 12 Players at the same time!
      - NOT SOCIAL
      - SOLITARY
      EXPERIENCE
    • Top 10 Social Games Companies
      OVERVIEW:
      • The Top 7 companies are tied into the Facebook platform for all their web gaming activities.
      • Popcap, Gaia and King operate own destination sites for non-Facebook traffic providing more autonomy in player acquisition and distribution.
      YAZINO VISION: Multiple Acquisition Channels
      Social Networks
      Co-Branded Deals
      Mobile Platforms
      SEO & Paid Search
      * According to www.appdata.com on 20 July 2011
    • Yazino – User Acquisition
      2 million users acquired in 12 months, with viral channels now fuelling more than 55% month on month growth in new registrations
      KEY ACQUISITION TECHNIQUES
      Display Advertising:
      Targeted advertising across Facebook channels delivering 60% conversion of Click to Registration and a CPA below £0.60.
      Invite Friends Program:
      Reward users with free Chips for every friend who joins. Its better to play with Friends and Yazino Tournament and Private Tables also promote sharing and friend invites.
      Publish To Stream:
      Built in levels and achievements in game provide many opportunities for players to share their progress with friends across their favourite social network.
      2 Million Users
    • Yazino Key Statistics – Sept. 2011
      NEW MONTHLY USERS: 300,000
      REGISTERED USERS: 2,000,000
      MONTHLY ACTIVE USERS: 550,000
      Av monthly spend per/ unique Buyer: £65.00
      *
      * Demographic data refers to Yazino Facebook Fan Page. User demographic varies on a game by game basis.
    • Demographics Per Game
    • GENEROUS FREE CHIP ALLOCATION
      • 5,000 free Chips on first registration
      • 5,000 Chips through Invite Friends Promo
      • 2,500 Chips daily bonus on login
      • Periodic promotions offering Chip bonuses
      DIVERSE ‘BUY CHIPS’ OPTIONS
      • Visa & Mastercard &Paypal
      • Mobile Phone & Offerwall (Trial Pay)
      • Coming Soon:
      • Prepaid Cards (e.g. Paysafecard)
      • E-Wallets (e.g. Moneybookers)
      Virtual Currency – Yazino Chips
    • Community Management
      RECURRING TACTICS
      • Weekly events to encourage regular engagement
      • Examples: Tuesday Trivia and Sunday Tournaments
      • Opportunity for players to win CHIPS
      PROMOTIONS
      • Seasonal and real life event based promotions
      • Examples: Royal Wedding, Valentine’s Day, Easter, etc..
      • Opportunity to engage with users using relevant events
      ACTIVATION PROGRAM
      • Email program driving user activation after registration
      • Example: DAY 1 Activate Your Account
      DAY 3 Reminder to Collect Free Chips
      DAY 7 Special Bonus (2 x Sign Up Bonus)
    • Yazino Games
      Yazino.com and Facebook
      iOS: iPhone, iPad, iPod Touch