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Social media in mena feb2011


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Social media status in mena

Social media status in mena

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  • 1. social media in the mena today Yasser AlKharobiMonday, February 7, 2011
  • 2. welcome to mena 20+ countries. 400 million people. 6% of the total world population. second highest unemployment record in the world. 60% of the worlds oil reserves. arabic is the main language for most of the mena countries, the world’s fifth most-spoken language english language is not priority in most of the mena countries. 96% of the mena institution consider marketing as spending. religion and culture is a big player in the mena.Monday, February 7, 2011
  • 3. mena pop egypt 26% GCC 20% all others 12% North Africa 42%Monday, February 7, 2011
  • 4. mena online status mena e-government services it’s just a wallpaper for physical services. there is not enough arabic content on the internet.... 1% of all content online in arabic. the legality of digital communication remain unclear. online advertising less than 10% of total spending. users mark the email marketing as spam. last 2weeks, internet monitoring increased 10time.Monday, February 7, 2011
  • 5. flash & animation, online ads is ready. websites blocking by governments still very high. e-crime police and procedure not Explain clearly. 28th jan egypt government shutting down the internet and sms services completely. facebook was blocked by saudi government 13th nov non-english speakers still facing significant barriers.Monday, February 7, 2011
  • 6. 53.5mm$ (200mm) to develop a website. public internet availability & quality is low. we dot’t write we dont read we love videos. youtube site traffic: saudi 1.8%, egypt 1 %, algeria 0.6% the first mena e-publishing rules in saudi. womens can’t identify themselves or upload there photos.Monday, February 7, 2011
  • 7. mobile broadband and wimax broadband subscribers exceed the number of adsl subscribers. over 1.6 million mobile broadband subscribers in saudi. saudis are viewing 36 million youtube a day. bahrain e-government services rated no.1 in the mena. facebook was religiously prohibited.Monday, February 7, 2011
  • 8. the global competitiveness forum, rated as the first e- forum of its Kind... delegates will receive an ipad after the registration. arabic domains, make the internet more accessible, now available in saudi, egypt, qatar, uae and others. over 400 local e-newspaper, 230 stock market info, 900 social site in saudi. social media before egypt & tunisia and after. socializing is not in our vocabularyMonday, February 7, 2011
  • 9. internet Penetration 80,457,986 25,727,942 31,646,582 17,060,000 9,800,000 4,975,909 egypt 3,777,900 10,422,500 saudi uae MoroccoMonday, February 7, 2011
  • 10. daily activities 40% 50% 20% 30% 0% 10% social networking emailing knowledge & planing shopping news weather & sport multimedia gaming saudi egypt morocco uaeMonday, February 7, 2011
  • 11. mena governments perception it’s a fad it’s a rumors source. disagreeing tool. out of controls. it was a mistake. we shouldnt interact with it. we should keep monitoring and controlling.Monday, February 7, 2011
  • 12. mena ceos perception the new dot com... it’s a fad we are too old for this. they love the printed media. they have no idea what we are talking about. it’s an entertainment tool for teens. it will show the products and service problems and it will create a new demanding segment. if they do it, someone will do it in their behalf. "linkedin" it will increases the employee turnover. it will never satisfied the their ego.Monday, February 7, 2011
  • 13. mena marketers perception they prefer massive media. roi is not the issue the issue how big is my budget. everyone do the marketing... everyone is a problem. no more massive... no more games. they can’t get the approvals. the don’t know how to do it. simplicity and complexity.Monday, February 7, 2011
  • 14. mena users perception users... social media is a way out to do things without monitoring... opinion. relationship sharing files entertainmentMonday, February 7, 2011
  • 15. top sites in mena blogspot.comMonday, February 7, 2011
  • 16. facebook users growth 47% 53% 60% 27% 33% 40% 0% 7% 13% 20% saudi egypt UAE Yemen Iraq Jordan lebanon Bahrain Kuwait Morocco Tunisia AlgeriaMonday, February 7, 2011
  • 17. pop vs. facebook users 4,634,380 80,457,986 2,500,080 3,213,420 25,727,942 31,646,582 2,135,660 1,104,480 4,975,909 Saudi egypt 6,406,497 uae Morocco JordanMonday, February 7, 2011
  • 18. facebook users age distribution 50% 38% 25% 13% 13-15 16-17 18-24 0% 25-34 35-44 45-54 55-64 65+ saudi egypt uae Jordan MoroccoMonday, February 7, 2011
  • 19. facebook male/female User ratio 53% 70% 18% 35% 0% saudi egypt morocco uae Male FemaleMonday, February 7, 2011
  • 20. facebook cpc & cpm $0.42 $0.50 $0.25 $0.33 $0 $0.08 $0.17 CPC CPM saudi Morocco jordan egypt Qatar uaeMonday, February 7, 2011
  • 21. 3% 7% 93% 97% mena population total mena facebook users mena facebook users total worldwide facebook usersMonday, February 7, 2011
  • 22. denmark as case study The crisis was sparked in late September 2005, by the publication of political cartoons, depicting Islamic prophet Muhammad, in the Danish newspaper Jyllands-Posten.Monday, February 7, 2011
  • 23. it was second major event after 9/11 it was the first online media crisis training for users & governments. driven by religious and cultural believes. smart crisis investment by the competitors. one of the worst crisis management. online was the big player especially e-mails. reflect on the political relationship and economy.Monday, February 7, 2011
  • 24. it cost arla Foods $ 1.5 million, a day, 28 factory out of services. total looses by Q1 2008 $ 3 billion, 20.000 jobs. denmark still suffering till now.Monday, February 7, 2011
  • 25. top 5 expectations in 2011Monday, February 7, 2011
  • 26. broadband penetration will grow strongly, supporting social network growth and e-commerce. many more marketers will embrace mobile apps. tablet adoption will rise quickly facebook will open up new opportunities for Arabic language marketing. we will see more social change and social initiatives driven by online media, with people finding new ways to work together to achieve community objectives.Monday, February 7, 2011
  • 27. thank youMonday, February 7, 2011