Social media in mena feb2011

social media in the mena today
Yasser AlKharobi

Monday, February 7, 2011

welcome to mena

20+ countries.
400 million people.
6% of the total world population.
second highest unemployment record in the world.
60% of the world's oil reserves.
arabic is the main language for most of the mena countries, the
world’s fifth most-spoken language
english language is not priority in most of the mena countries.
96% of the mena institution consider marketing as spending.
religion and culture is a big player in the mena.


mena pop

egypt
26% GCC
20%

all others
12%

North Africa
42%


mena online status

mena e-government services it’s just a wallpaper for
physical services.
there is not enough arabic content on the internet....
1% of all content online in arabic.
the legality of digital communication remain
unclear.
online advertising less than 10% of total spending.
users mark the email marketing as spam.
last 2weeks, internet monitoring increased 10time.


flash & animation, online ads is ready.
websites blocking by governments still very high.
e-crime police and procedure not Explain clearly.

28th jan egypt government shutting down the
internet and sms services completely.

facebook was blocked by saudi government 13th nov
non-english speakers still facing significant
barriers.


53.5mm$ (200mm) to develop a website.
public internet availability & quality is low.
we dot’t write we don't read we love videos.
youtube site traffic: saudi 1.8%, egypt 1 %, algeria
0.6%
the first mena e-publishing rules in saudi.
women's can’t identify themselves or upload there
photos.


mobile broadband and wimax broadband subscribers
exceed the number of adsl subscribers.

over 1.6 million mobile broadband subscribers in
saudi.
saudis are viewing 36 million youtube a day.
bahrain e-government services rated no.1 in the
mena.
facebook was religiously prohibited.


the global competitiveness forum, rated as the first e-
forum of it's Kind... delegates will receive an ipad
after the registration.
arabic domains, make the internet more accessible,
now available in saudi, egypt, qatar, uae and others.
over 400 local e-newspaper, 230 stock market info,
900 social site in saudi.
social media before egypt & tunisia and after.
socializing is not in our vocabulary


internet Penetration

80,457,986

25,727,942 31,646,582

17,060,000
9,800,000 4,975,909
egypt 3,777,900 10,422,500
saudi
uae
Morocco


daily activities
40% 50%
20% 30%
0% 10%

social networking

emailing

knowledge & planing

shopping

news weather & sport

multimedia

gaming

saudi egypt morocco uae


mena governments perception

it’s a fad
it’s a rumors source.
disagreeing tool.
out of controls.
it was a mistake.
we shouldn't interact with it.
we should keep monitoring and controlling.


mena ceos perception

the new dot com... it’s a fad
we are too old for this.
they love the printed media.
they have no idea what we are talking about.
it’s an entertainment tool for teens.
it will show the products and service problems and it will
create a new demanding segment.
if they do it, someone will do it in their behalf.
"linkedin" it will increases the employee turnover.
it will never satisfied the their ego.


mena marketers perception

they prefer massive media.
roi is not the issue the issue how big is my budget.
everyone do the marketing... everyone is a problem.
no more massive... no more games.
they can’t get the approvals.
the don’t know how to do it.
simplicity and complexity.


mena users perception

users... social media is a way out to do things
without monitoring...
opinion.
relationship
sharing files
entertainment


top sites in mena

google.com fatakat.com
googel.com.xx blogger.com
facebook.com blogspot.com
youtube.com maktoob.com
live.com travian.com
yahoo.com conduit.com
msn.com twitter.com
kooora.com wikipedia.org
blogspot.com


facebook users growth
47% 53% 60%
27% 33% 40%
0% 7% 13% 20%
saudi
egypt
UAE
Yemen
Iraq
Jordan
lebanon
Bahrain
Kuwait
Morocco
Tunisia
Algeria


pop vs. facebook users

4,634,380

80,457,986

2,500,080
3,213,420

25,727,942 31,646,582

2,135,660
1,104,480
4,975,909
Saudi egypt 6,406,497
uae Morocco Jordan


facebook users age distribution
50%

38%

25%

13%

13-15 16-17 18-24 0%
25-34 35-44 45-54 55-64 65+
saudi egypt uae Jordan Morocco


facebook male/female User ratio
53% 70%
18% 35%
0%

saudi

egypt

morocco

uae

Male Female


facebook cpc & cpm
$0.42 $0.50
$0.25 $0.33
$0 $0.08 $0.17

CPC

CPM

saudi Morocco jordan egypt Qatar uae


3%
7%

93% 97%

mena population total mena facebook users
mena facebook users total worldwide facebook users


denmark as case study

The crisis was sparked in late September 2005, by the
publication of political cartoons, depicting Islamic prophet
Muhammad, in the Danish newspaper Jyllands-Posten.


it was second major event after 9/11
it was the first online media crisis training for users
& governments.
driven by religious and cultural believes.
smart crisis investment by the competitors.
one of the worst crisis management.
online was the big player especially e-mails.
reflect on the political relationship and economy.


it cost arla Foods $ 1.5 million, a day, 28 factory out
of services.
total looses by Q1 2008 $ 3 billion, 20.000 jobs.
denmark still suffering till now.


top 5 expectations in 2011


broadband penetration will grow strongly,
supporting social network growth and e-commerce.
many more marketers will embrace mobile apps.
tablet adoption will rise quickly
facebook will open up new opportunities for Arabic
language marketing.
we will see more social change and social initiatives
driven by online media, with people finding new
ways to work together to achieve community
objectives.


thank you

Social media in mena feb2011

Recommended

Recommended

More Related Content

Similar to Social media in mena feb2011

Similar to Social media in mena feb2011 (20)

Social media in mena feb2011