Mena facebook in 6m

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Facebook Statistics for MENA

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Mena facebook in 6m

  1. 1. MENA Facebook Users in 6M by February 2011 Yasser AlKharobi yasseronline.meMonday, February 21, 2011
  2. 2. MENA Population 90,000,000 80,457,986 80,000,000 70,000,000 60,000,000 49,085,836 50,000,000 40,000,000 34,601,481 31,646,582 29,637,313 30,000,000 25,727,942 23,400,000 20,000,000 10,586,512 10,000,000 6,455,000 6,406,497 4,975,909 4,125,640 2,788,928 2,515,270 2,968,336 840,992 737,926 0 South Afr. Saudi Kuwait Iraq Jordan Lebanon Algeria Egypt Morocco Libya Bahrain Yemen UAE Tunisia Palestine Qatar OmanMonday, February 21, 2011
  3. 3. MENA Facebook User Growth in 6m 6,000,000 5,400,000 5199780 4,800,000 4,200,000 3,600,000 3465460 3038020 3,000,000 2780140 2,400,000 2068320 1850620 1,800,000 1510000 1245540 1228600 1,200,000 1402580 598980 585320 521120 600,000 854280 277160 267000 247680 231240 209800 508440 548700 461500 373380 437900 542100 290960 161320 259360 0 60320 110760 14720 125780 52360 -127940 -600,000 South Afr. Saudi Morocco Iraq Kuwait Jordan Lebanon Algeria Egypt Libya Bahrain Yemen Oman UAE Tunisia Palestine Qatar Users Growth in 6monthsMonday, February 21, 2011
  4. 4. MENA Facebook Users Penetration of Population 50% 45% 40% 37.19% 35% 33.56% 32.96% 30% 29.98% 25% 20% 20.99% 20.72% 19.53% 19.44% 15% 11.81% 10% 8.79% 7.06% 7.07% 5% 6.46% 4.13% 4.37% 2.02% 0% 0.98% South Afr. Saudi Iraq Kuwait Jordan Lebanon Algeria Egypt Morocco Libya Bahrain Yemen Oman UAE Tunisia Palestine Qatar Users Penetration of populationMonday, February 21, 2011
  5. 5. MENA Facebook Users Penetration of Online Population 200% 180% 184.30% 160% 146.38% 140% 120% 123.66% 100% 80% 75.44% 71.50% 60% 65.39% 63.57% 57.45% 53.21% 55.06% 48.99% 40% 38.15% 30.48% 31.00% 32.13% 26.62% 20% 16.96% 0% South Afr. Saudi Iraq Kuwait Jordan Lebanon Algeria Egypt Morocco Libya Bahrain Yemen Oman UAE Tunisia Palestine Qatar Users Penetration of online populationMonday, February 21, 2011
  6. 6. MENA Average Facebook CPC&CPM $0.90 $0.83 $0.80 $0.73 $0.70 $0.68 $0.60 $0.54 $0.52 $0.50 $0.44 $0.43 $0.42 $0.40 $0.36 $0.33 $0.32 $0.30 $0.23 $0.22$0.22 $0.20 $0.19 $0.19 $0.20 $0.18 $0.16 $0.16 $0.14 $0.14 $0.14 $0.12 $0.10 $0.10 $0.10 $0.07 $0.07 $0.06 $0.06 $0.06 $0.05 $0.04 $0.02 $0 South Afr. Saudi Iraq Kuwait Algeria Egypt Morocco Libya Bahrain Yemen Jordan UAE Lebanon Tunisia Palestine Qatar Oman Average CPC Average CPM CPC=Cost per Click CPM= Cost per1,000 impressionsMonday, February 21, 2011
  7. 7. MENA Facebook Users age distribution 50% Egypt 28% 22% 32% South Afr. 33% 35% 36% Saudi 35% 29% 46% Morocco 24% 30% 42% Tunisia 28% 30% 38% Iraq 38% 24% 29% Kuwait 38% 33% 48% Palestine 23% 29% 25% Qatar 43% 32% 34% Libya 36% 30% 33% Bahrain 32% 35% 49% Yemen 30% 21% 30% Oman 36% 34% 48% Jordan 26% 26% 24% UAE 46% 30% 42% Lebanon 30% 28% 42% Algeria 31% 27% 0% 6% 12% 18% 24% 30% 36% 42% 48% 54% 60% 18-24 25-34 All OtherMonday, February 21, 2011
  8. 8. Facebook male/female User ratio 100% 88% 0.21 75% 0.27 0.32 0.32 0.31 0.32 0.34 0.34 0.37 0.38 0.37 0.38 63% 0.41 0.43 0.42 50% 0.52 0.55 38% 25% 13% 0.63 0.48 0.68 0.62 0.59 0.73 0.63 0.62 0.66 0.68 0.57 0.79 0.69 0.58 0.66 0.45 0.68 0% South Afr. Saudi Iraq Kuwait Algeria Egypt Morocco Libya Bahrain Yemen Jordan UAE Lebanon Tunisia Palestine Qatar Oman male FemaleMonday, February 21, 2011
  9. 9. MENA Facebook User Growth 4,000,000 3,600,000 3,200,000 2,800,000 2,400,000 2,000,000 1,600,000 1,200,000 800,000 400,000 0 -400,000 South Afr. Saudi Iraq Kuwait Lebanon Algeria Egypt Morocco Libya Bahrain Yemen Oman Jordan UAE Tunisia Palestine Qatar Growth in 6months Growth in 3months Growth in 1month Growth in 2weeks Growth in 1weekMonday, February 21, 2011
  10. 10. Facebook User Total Growth 3% 3% 14% 56% 24% Growth in 6months Growth in 3months Growth in 1month Growth in 2weeks Growth in 1weekMonday, February 21, 2011

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