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How to sell social media to ceo's in the mena region
 

How to sell social media to ceo's in the mena region

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-Understanding why some CEOs are way behind the curve on social media while others...

-Understanding why some CEOs are way behind the curve on social media while others
are way ahead of it
-Examining why CEOs are afraid of social media
-Identifying top ways to convince the CEO to use social media
-Determining social media proposal dos and don'ts

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    How to sell social media to ceo's in the mena region How to sell social media to ceo's in the mena region Presentation Transcript

    • welcomeThursday, July 7, 2011
    • ceo’s & social media yasser alkharobiThursday, July 7, 2011
    • Thursday, July 7, 2011
    • we need to know what kind of ceo we have in order to deal with them!Thursday, July 7, 2011
    • a ceo with strong background in marketing, clocking in great numbers, usually a great leader with charisma, open minded, welcoming new idea, marketing is every thingThursday, July 7, 2011
    • a ceo with strong background in fineness , locking to the numbers, usually restricted, needs prior approval, not great leader with very bad charisma, marketing is support, welcoming new idea related to “roi”Thursday, July 7, 2011
    • a ceo with strong background in logistics and IT, his priority is the financials and risk management, and how to manage and hire people, tough leader, IT department is managing the digital marketing !!Thursday, July 7, 2011
    • a ceo who has stayed a very long time, rose from the lower rungs, very danger, good at following instructions, historical record style, too insulated, a veteranThursday, July 7, 2011
    • a ceo who has very strong in-depth product knowledge, the most important is the products, good products need no marketing, in-house marketingThursday, July 7, 2011
    • a ceo who has no luxury or freedom to act as ceo, restricted, needs prior approval, have marked boundariesThursday, July 7, 2011
    • we need to understand what they think about it in order to find our way with them!Thursday, July 7, 2011
    • Thursday, July 7, 2011
    • it’s a fadThursday, July 7, 2011
    • it’s a fad we are too old for thisThursday, July 7, 2011
    • it’s a fad we are too old for this they have no idea what we are talking about or don’t know enough about itThursday, July 7, 2011
    • it’s a fad we are too old for this they have no idea what we are talking about or don’t know enough about it we dont have a website yet??Thursday, July 7, 2011
    • Thursday, July 7, 2011
    • we are in b2b, who wants to hear our boring newsThursday, July 7, 2011
    • we are in b2b, who wants to hear our boring news it doesn’t fit into current structures, lack of leadershipThursday, July 7, 2011
    • we are in b2b, who wants to hear our boring news it doesn’t fit into current structures, lack of leadership printed media has worked for us for the last 30 yearsThursday, July 7, 2011
    • Thursday, July 7, 2011
    • our customers don’t use itThursday, July 7, 2011
    • our customers don’t use it we have real work to doThursday, July 7, 2011
    • our customers don’t use it we have real work to do we are not active socially offline why should we be onlineThursday, July 7, 2011
    • Thursday, July 7, 2011
    • i’m too busy and i have nothing to sayThursday, July 7, 2011
    • i’m too busy and i have nothing to say traditional media is still biggerThursday, July 7, 2011
    • i’m too busy and i have nothing to say traditional media is still bigger it’s an entertainment tool for teensThursday, July 7, 2011
    • we need to know why they dont approve it in order to work on itThursday, July 7, 2011
    • Thursday, July 7, 2011
    • it will change the way that they mange the companyThursday, July 7, 2011
    • it will change the way that they mange the company it will keep the door openThursday, July 7, 2011
    • it will change the way that they mange the company it will keep the door open what is the competitors did? how are they nowThursday, July 7, 2011
    • it will change the way that they mange the company it will keep the door open what is the competitors did? how are they now are we going to sur vive, how many likes, connection and followers we are going to getThursday, July 7, 2011
    • Thursday, July 7, 2011
    • It’s safe one way communicationThursday, July 7, 2011
    • It’s safe one way communication is’t going to show our strength or it will uncover our fillers?Thursday, July 7, 2011
    • It’s safe one way communication is’t going to show our strength or it will uncover our fillers? it could damage the company’s reputationThursday, July 7, 2011
    • It’s safe one way communication is’t going to show our strength or it will uncover our fillers? it could damage the company’s reputation it was an honored for someone to get my business cardThursday, July 7, 2011
    • Thursday, July 7, 2011
    • unwilling to be transparentThursday, July 7, 2011
    • unwilling to be transparent we will lose control of our brand and imageThursday, July 7, 2011
    • unwilling to be transparent we will lose control of our brand and image a afraid of making a mistakeThursday, July 7, 2011
    • unwilling to be transparent we will lose control of our brand and image a afraid of making a mistake we don’t have the time or resources to contribute and moderateThursday, July 7, 2011
    • Thursday, July 7, 2011
    • upper management won’t provide supportThursday, July 7, 2011
    • upper management won’t provide support is’t the tool or one of themThursday, July 7, 2011
    • upper management won’t provide support is’t the tool or one of them where, when and how to startThursday, July 7, 2011
    • upper management won’t provide support is’t the tool or one of them where, when and how to start it will never satisfied their egoThursday, July 7, 2011
    • Thursday, July 7, 2011
    • no guaranteed resultsThursday, July 7, 2011
    • no guaranteed results terrified of feedback and truthThursday, July 7, 2011
    • no guaranteed results terrified of feedback and truth fear of the unknown, waiting the newestThursday, July 7, 2011
    • no guaranteed results terrified of feedback and truth fear of the unknown, waiting the newest change is still a dirty word.Thursday, July 7, 2011
    • no guaranteed results terrified of feedback and truth fear of the unknown, waiting the newest change is still a dirty word. security riskThursday, July 7, 2011
    • don’ts & do’sThursday, July 7, 2011
    • don’t show him this video!!Thursday, July 7, 2011
    • show him this videoThursday, July 7, 2011
    • Thursday, July 7, 2011
    • dont make him scared of social mediaThursday, July 7, 2011
    • dont make him scared of social media terrifies him if he didnt approve itThursday, July 7, 2011
    • Thursday, July 7, 2011
    • don’t tell him that we will no longer use the printed media any moreThursday, July 7, 2011
    • don’t tell him that we will no longer use the printed media any more use it as one of the toolsThursday, July 7, 2011
    • Thursday, July 7, 2011
    • dont keep telling the roi storiesThursday, July 7, 2011
    • dont keep telling the roi stories tell him: it will help us to know where to spend moreThursday, July 7, 2011
    • Thursday, July 7, 2011
    • don’t setup a strategyThursday, July 7, 2011
    • don’t setup a strategy do it as social media way... create samples, use offline tools... make it simpleThursday, July 7, 2011
    • Thursday, July 7, 2011
    • don’t tell him “it will help us to improve the way we are doing business”Thursday, July 7, 2011
    • don’t tell him “it will help us to improve the way we are doing business” tell him it will gives you more in depth dataThursday, July 7, 2011
    • Thursday, July 7, 2011
    • dont try to make him say wow coz if he do...you will never get the approvalThursday, July 7, 2011
    • dont try to make him say wow coz if he do...you will never get the approval don’t try to make him like it coz he will never doThursday, July 7, 2011
    • Thursday, July 7, 2011
    • don’t buy him a book, monitor the dataThursday, July 7, 2011
    • don’t buy him a book, monitor the data send him a reference, forget features, focus on benefits of inbound marketing and match them as solutions to your ceo problemsThursday, July 7, 2011
    • Thursday, July 7, 2011
    • dont wait his approvalThursday, July 7, 2011
    • dont wait his approval do a small step and shear it with himThursday, July 7, 2011
    • Thursday, July 7, 2011
    • dont say: either we like it or not we will be a part of the conversationThursday, July 7, 2011
    • dont say: either we like it or not we will be a part of the conversation say: it will help us to hear the conversation about usThursday, July 7, 2011
    • Thursday, July 7, 2011
    • warn him: someone may hacking our nameThursday, July 7, 2011
    • warn him: someone may hacking our name warn him: our competitors may use the gapThursday, July 7, 2011
    • warn him: someone may hacking our name warn him: our competitors may use the gap warn him: our clients may get confusedThursday, July 7, 2011
    • warn him: someone may hacking our name warn him: our competitors may use the gap warn him: our clients may get confused we should show our strength before our fillers is uncoveredThursday, July 7, 2011
    • Thursday, July 7, 2011
    • be specific about solutions where possibleThursday, July 7, 2011
    • be specific about solutions where possible use language everyone understandsThursday, July 7, 2011
    • be specific about solutions where possible use language everyone understands take whatever he give youThursday, July 7, 2011
    • be specific about solutions where possible use language everyone understands take whatever he give you dont use egypt, tunisia and others!! as examplesThursday, July 7, 2011
    • Thursday, July 7, 2011
    • study your ceo, rethink, re- present, repeat... ceos are busy. sometimes the problem isn’t the message or the messenger, be patientThursday, July 7, 2011
    • thank you... yasseralkharobi yasseralkharobi @elkharobi yasseralkharobiThursday, July 7, 2011