E-Stylize Digital Marketing Consultancysearch engine optimization
agendaSEO BasicsChoosing the right keywordsOn-Page SEOOff-Page SEO
SEO basicsSearch Engine Optimization (SEO) is the process of improvingthe ranking of your site on search engines using the “natural” or“free” search results.Two main ways that search engines use to determine your rank: On-Page Factors - the content you have on your page and how relevant this is to what people are searching for. Off-Page Factors - how popular your site is on the web. How many other sites are linking to you? How many high traffc sites mention you in their content? What text do they use when they add a link to your site on their page?
keyword selection✓ Target the keywords that peopleare actively searching for. However,don’t focus on obtaining keywordsthat are highly coveted for, as yournew site will be competing with wellestablished once. Thus, loweringyour rank on search.✓ “lose weight” vs. “lose weightwith a lemon juice diet”✓ Ideally you want to fnd keywordswith high search volume but withlow competition
on-page optimizationKeyword MUST appear in thedomain nameIt must also be present in the titletag, URL (i.e. www.buyhandsoapnow.com/buy)Implementation of meta tagsKeyword positioningGood keyword density (2-4%)Outbound links, etc.
Off-page Optimization✓ Directory submissions (actslike the web’s yellow pages)✓ Social bookmarking sites ✓ RSS submission ✓ Blog comments ✓ Article submissions ✓ Press release ✓ Blog networks ✓ High ranking sites, etc.