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MACRO ANALYSIS IN RESPECT TO INFORMATION
TECHNOLOGY:-
INDUSTRYA BIRD’S EYE VIEW:-
Information Technology:-
Information technology (IT) is the application of computers and telecommunications
equipment to store, retrieve, transmit and manipulate data often in the context of a
business or other enterprise. The term is commonly used as a synonym for computers
and computer networks, but it also encompasses other information distribution
technologies such as television and telephones. Several industries are associated with
informationtechnology,including computerhardware, software, electronics, semicondu
ctors, internet, telecom equipment, e-commerce and computer services.
Humans have been storing, retrieving, manipulating and communicating information
since the Sumerians in Mesopotamia developed writing in about 3000 BC, but the
term information technology in its modern sense first appeared in a 1958 article
published in the Harvard Business Review; authors Harold J. Leavitt and Thomas L.
Whistler commented that "the new technology does not yet have a single established
name. We shall call it information technology (IT)." Their definition consists of three
categories: techniques for processing, the application of statistical and mathematical
methods to decision-making and the simulation of higher-order thinking through
computer programs.
Based on the storage and processing technologies employed, it is possible to
distinguish four distinct phases of IT development: pre-mechanical (3000 BC –
1450 AD), mechanical (1450–1840), electromechanical (1840–1940) and electronic
(1940–present). This article focuses on the most recent period (electronic), which
began in about 1940.
Telecommunication is communication at a distance by technological means,
particularly through electrical signals or electromagnetic waves. Due to the many
different technologies involved, the word is often used in a plural form,
as telecommunications.

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Early telecommunication technologies included visual signals, such as beacons,
smoke signals, semaphore telegraphs, signal flags, and optical heliographs. Other
examples of pre-modern telecommunications include audio messages such as coded
drumbeats, lung-blown horns, and loud whistles. Electrical and electromagnetic
telecommunication technologies include telegraph, telephone, and teleprinter,
networks, radio, microwave transmission, fiber optics, communications satellites and
the Internet.
A revolution in wireless telecommunications began in the 1900s with pioneering
developments in radio communications by Guglielmo Marconi. Marconi won
the Nobel Prize in Physics in 1909 for his efforts. Other highly notable pioneering
inventors and developers in the field of electrical and electronic telecommunications
include Charles Wheatstone and Samuel Morse (telegraph), Alexander Graham
Bell(telephone), Edwin Armstrong, and Lee de Forest (radio), as well as John Logie
Baird and Philo Farnsworth (television).
The world's effective capacity to exchange information through two-way
telecommunication networks grew from 281 pet bytes of (optimally compressed)
information in 1986, to 471 pet bytes in 1993, to 2.2
(Optimally compressed) Exabyte’s in 2000 and to 65 (optimally compressed)
Exabyte’s in 2007. This is the informational equivalent of two newspaper pages per
person per day in 1986, and six entire newspapers per person per day by 2007. Given
this growth, telecommunications play an increasingly important role in the world
economy and the global telecommunications industry was about a $4.7 trillion sector
in 2012. The service revenue of the global telecommunications industry was estimated
to be $1.5 trillion in 2010, corresponding to 2.4% of the world’s gross domestic
product (GDP).
History of Computer Technology:-
Devices have been used to aid computation for thousands of years, probably initially
in the form of a tally stick. The Antikythera mechanism, dating from about the
beginning of the first century BC, is generally considered to be the earliest known
mechanical analog computer, and the earliest known geared mechanism. Comparable
geared devices did not emerge in Europe until the 16th century, and it was not until

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1645 that the first mechanical calculator capable of performing the four basic
arithmetical operations was developed.
Electronic computers, using either relays or valves, began to appear in the early
1940s. The electromechanical Zuse Z3, completed in 1941, was the world's
first programmable computer, and by modern standards one of the first machines that
could be considered a complete computing machine. Colossus, developed during the
Second World War to decrypt German messages was the
first electronic digital computer. Although it was programmable, it was not general-
purpose, being designed to perform only a single task. It also lacked the ability to
store its program in memory; programming was carried out using plugs and switches
to alter the internal wiring. The first recognizably modern electronic digital stored-
program computer was the Manchester Small-Scale Experimental Machine (SSEM),
which ran its first program on 21 June 1948.
The development of transistors in the late 1940s at Bell Laboratories allowed a new
generation of computers to be designed with greatly reduced power consumption. The
first commercially available stored-program computer, the Ferranti Mark I, contained
4050 valves and had a power consumption of 25 kilowatts. By comparison the first
transistorized computer, developed at the University of Manchester and operational
by November 1953, consumed only 150 watts in its final version.
Data Storage:-
Early electronic computers such as Colossus made use of punched tape, a long strip of
paper on which data was represented by a series of holes, a technology now obsolete.
Electronic data storage, which is used in modern computers, dates from the Second
World War, when a form of delay line memory was developed to remove the clutter
from radar signals, the first practical application of which was the mercury delay line.
The first random-access digital storage device was the Williams tube, based on a
standard cathode ray tube, but the information stored in it and delay line memory was
volatile in that it had to be continuously refreshed, and thus was lost once power was
removed. The earliest form of non-volatile computer storage was the magnetic drum,
invented in 1932 and used in the Ferranti Mark 1, the world's first commercially
available general-purpose electronic computer.

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IBM introduced the first hard disk drive in 1956, as a component of their 305
RAMAC computer system. Most digital data today is still stored magnetically on hard
disks, or optically on media such as CD-ROMs. Until 2002 most information was
stored on analog devices, but that year digital storage capacity exceeded analog for
the first time. As of 2007 almost 94% of the data stored worldwide was held digitally:
52% on hard disks, 28% on optical devices and 11% on digital magnetic tape. It has
been estimated that the worldwide capacity to store information on electronic devices
grew from less than 3 Exabyte’s in 1986 to 295 Exabyte’s in 2007, doubling roughly
every 3 years.
Data Base:-
Database management systems emerged in the 1960s to address the problem of
storing and retrieving large amounts of data accurately and quickly. One of the
earliest such systems was IBM's Information Management System (IMS), which is
still widely deployed more than 40 years later. IMS stores data hierarchically, but in
the 1970s Ted Coded proposed an alternative relational storage model based on set
theory and predicate logic and the familiar concepts of tables, rows and columns. The
first commercially available relational database management system (RDBMS) was
available from Oracle in 1980.
All database management systems consist of a number of components that together
allow the data they store to be accessed simultaneously by many users while
maintaining its integrity. A characteristic of all databases is that the structure of the
data they contain is defined and stored separately from the data itself, in a database
schema.
The extensible markup language (XML) has become a popular format for data
representation in recent years. Although XML data can be stored in normal file
systems, it is commonly held in relational databases to take advantage of their "robust
implementation verified by years of both theoretical and practical effort". As an
evolution of the Standard Generalized Markup Language (SGML), XML's text-based
structure offers the advantage of being both machine and human-readable.

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Data Retrieval:-
The relational database model introduced a programming-language independent
Structured Query Language (SQL), based on relational algebra.
The terms "data" and "information" are not synonymous. Anything stored is data, but
it only becomes information when it is organized and presented meaningfully. Most
of the world's digital data is unstructured, and stored in a variety of different physical
formats even within a single organization. Data warehouses began to be developed in
the 1980s to integrate these disparate stores. They typically contain data extracted
from various sources, including external sources such as the Internet, organized in
such a way as to facilitate decision support systems (DSS).
Data Transmission:-
Data transmission has three aspects: transmission, propagation, and reception. It can
be broadly categorized as broadcasting, in which information is transmitted
unidirectional downstream, or telecommunications, with bidirectional upstream and
downstream channels.
XML has been increasingly employed as a means of data interchange since the early
2000s, particularly for machine-oriented interactions such as those involved in web-
oriented protocols such as SOAP, describing "data-in-transit rather than ... data-at-
rest". One of the challenges of such usage is converting data from relational databases
into XML Document Object Model (DOM) structures.
Data Manipulation:-
Hilbert and Lopez identify the exponential pace of technological change (a kind of
Moore's law): machines' application-specific capacity to compute information per
capita roughly doubled every 14 months between 1986 and 2007; the per capita
capacity of the world's general-purpose computers doubled every 18 months during
the same two decades; the global telecommunication capacity per capita doubled

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every 34 months; the world's storage capacity per capita required roughly 40 months
to double (every 3 years); and per capita broadcast information has doubled every
12.3 years.
Massive amounts of data are stored worldwide every day, but unless it can be
analyzed and presented effectively it essentially resides in what have been called data
tombs: "data archives that are seldom visited”. To address that issue, the field of data
mining – "the process of discovering interesting patterns and knowledge from large
amounts of data"– emerged in the late 1980s.
Academic Perspective:-
In an academic context, the Association for Computing Machinery defines IT as
"undergraduate degree programs that prepare students to meet the computer
technology needs of business, government, healthcare, schools, and other kinds of
organizations .... IT specialists assume responsibility for selecting hardware and
software products appropriate for an organization, integrating those products with
organizational needs and infrastructure, and installing, customizing, and maintaining
those applications for the organization’s computer users.
Commercialand Employment Perspective:-
In a business context, the Information Technology Association of America has
defined information technology as "the study, design, development, application,
implementation, support or management of computer-based information systems”.
The responsibilities of those working in the field include network administration,
software development and installation, and the planning and management of an
organization's technology life cycle, by which hardware and software are maintained,
upgraded and replaced.
The business value of information technology lies in the automation of business
processes, provision of information for decision making, connecting businesses with
their customers, and the provision of productivity tools to increase efficiency.

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World IT spending forecast(billions of U.S. dollars)
Category 2012 spending 2013 spending
Devices 627 666
Data center systems 141 147
Enterprise software 278 296
IT services 881 927
Telecom services 1,661 1,701
Total 3,588 3,737
Sources: - www.wikepediya.com
Information Technology - Trends:-
Information Technology Departments will be increasingly concerned with data
storage and management, and will find that information security will continue to be at
the top of the priority list. Cloud computing remains a growing area to watch. The job
outlook for those within Information Technology is strong, with data security and
server gurus amongst the highest paid techies. Check out the Information Security

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Certifications and Highest Paying Certifications for more information. In order to stay
current in the Information Technology Industry, be sure you subscribe to
top technology industry publications.
IT for India - New Horizons, New Opportunities:-
The Indian IT industry is expected to witness about 12 per cent growth over the next
four years, to reach a market size of about INR1.8 lakh crore by 2016. IT services and
software products will lead this growth, due to an increase in IT adoption by
companies, shift towards outsourcing and emergence of new technologies. The role of
IT in organizations is expected to evolve from simply being "order takers" to
transformative "business partners".
To effectively leverage the IT, Indian companies need to develop the required IT
capabilities—need identification, value assessment, vendor management, governance
models, and IT talent management. End user companies in India are unique and have
expectations around cost, unique user needs, expect more touch points and high
quality delivery.

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Investments in IT Sector:-
Indian IT's core competencies and strengths have placed it on the international canvas,
attracting investments from major countries.
According to data released by the Department of Industrial Policy and Promotion
(DIPP), the computer software and hardware sector has attracted foreign direct
investment (FDI) worth Rs 54,347.88 crore (US$ 8.77 billion) between April 2000
and September 2013.
Some of the major investments in Indian IT and ITeS sector:
 Wipro plans to acquire US-based mortgage due diligence and risk
management service provider Opus Capital Markets Consultants (Opus CMC)
for Rs 465 crore (US$ 75.07 million). Opus CMC provides comprehensive
risk management solutions to the mortgage industry in the US.
 Infosys has opened a new centre in Sydney, Australia. This is its fourth
development centre in Australia and has a capacity to seat 140 employees.
Further, the company plans to hire 85 people in the region.
 Hitachi has acquired a foothold in India's payment space with the acquisition
of Prism Payment Services. The firm has entered into share transfer
agreements with Prism shareholders, including Win vest Holdings (India),
Sequoia Capital and Axis Bank.
 Dell has opened its India design centre for its storage technologies and has
realigned its domestic research and development (R&D) unit. The facility will
focus on developing software, integrating aspects involving back-up of emails
and related storage.
 Tata Consultancy Services (TCS) has launched a software development
facility in Ahmadabad, Gujarat. The facility will serve global customers across
industry segments.
 Cognizant Technology Solutions has acquired Value Source, a subsidiary of
KBC Group, a Belgium-based multi-channel bank insurance group.

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Top 10 INFORMATION TECHNOLOGY (IT) COMPANIES IN
INDIA 2013:-
Indian IT sector contributes to approximately 7.5 % to the GDP of the country. Not
only it has placed India as the IT hub but this sector has also created huge
employment opportunities. Top 5 IT firms employs approximately 7 lakh people
worldwide. The presence of Indian IT is felt across the globe.
Here is a list of top 10 Indian IT companies based on the latest P&L account
available.
The list has obvious names like Infosys, TCS, Wipro, and Tech Mahindra along with
rising brands such as Mind tree, Polaris, Mphasis, Oracle Financial Services (formerly
iFlex). The list is based on Revenue figures.
1. TCS
Revenue: Rs 48426.14 Cr
TCS headquartered in Mumbai is the largest Indian IT services provider. Founded in
1968, TCS today employs 276000 employees across the world. Along with overseas
market, TCS also concentrate on the Indian domestic markets and partners with lot of
Indian PSU and companies for IT services.

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2. Infosys
Revenue: Rs 36765 Cr
Founded in 1981 by Narayan Murthy, Nandan Nilekani, N. S. Raghavan, S.
Gopalakrishnan, S. D. Shibulal, K. Dinesh and Ashok Arora, Infosys today is a
household name and one of the biggest brands in the field of IT. It is headquartered in
Bangalore, India. It employs 155000 people across India and the world.
3. Wipro
Revenue: Rs 31682 Cr
Wipro is an Indian IT MNC located in Bangalore employing approximately 150000
employees. Wipro after its inception has been transformed by Azim Premji (A well-
known Indian Public Figure). It caters to almost all business segments such as BFSI,
Manufacturing, and Telecom etc.

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4. HCL Technologies
Revenue: Rs 8907 Cr
HCL Tech is one of the fastest growing Indian IT company. Present in in 26
countries, HCL Tech provides services in industries like financial services,
manufacturing, consumer services, public services and healthcare. It is headquartered
in Noida, UP.
5. Mahindra Satyam
Revenue: Rs 5964 Cr
It is a leading information, communications and technology (ICT) company with
presence in the US, Canada, Brazil, the UK, Hungary, Egypt, UAE, India, China,
Malaysia, Singapore and Australia serve numerous clients, including several Fortune
500 companies. It was formerly known as Satyam Computer Services.

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6. TechMahindra
Revenue: Rs 5243 Cr
Tech M is part of the conglomerate Mahindra Group and started in 1986 under the
name of Mahindra British telecom. It is mainly a System Integrator and a IT
consulting firm with large client base in telecom sector where it has won many awards
and accolades. It recently acquired Mahindra Satyam. If consolidated, it is the biggest
IT Company in India.
7. Mphasis
Mphasis is an IT services company based in Bangalore. It is owned by Hewlett-
Packard (HP). It serves various domains like BFSI, Telecom, and Logistics etc. It has
more than 40000 employees. It has offices in more than 19 countries and in India it is
present in almost 11 locations.

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8. Oracle FinancialServices
A subsidiary of Oracle Corp, OFS is a IT solutions company operating in Product as
well as service domains. Its Oracle FLEXCUBE caters to vast domains of banking
like Core Banking, Private Banking, and Lending etc.
9. Mind Tree
Revenue: Rs 1915 Cr
Mindree is an information technology solutions company. Mind tree follows a
consulting driven approach and caters to over of 40 Fortune 500 enterprises.

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10. Polaris Tech
Revenue: Rs 1762 Cr
Polaris (founded 1993) is a company which mainly deals in Financial Technology.
It’s HQ is located in Chennai. It is mainly into Core Banking, Corporate Banking,
Wealth and Asset Management and Insurance Domain.

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International Competitors of IT Industry:-
TOP 10 INFORMATION TECHNOLOGY (IT) COMPANIES IN
WORLD 2013:-
Here is a list of top IT companies in the world for the year 2013. These are the biggest
software and IT firms including giants like Oracle, SAP, VMWare, Microsoft etc.
The list as per the latest Profit figures available.
IT is one the most important areas in the world right now and is going to remain the
strongest in coming years too.
So let us start.
1. Microsoft:-
Profits: $15.5 bn
Market Value: $234.8 bn
Microsoft is the biggest name in the world in making software and IT solutions for
people and enterprises world over. With powerful brands like Windows, Skype,
Xbox, MS Office, Internet Explorer etc, Microsoft is the one of the biggest software
brands in world.

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2. Oracle:-
Profits: $10.6 bn
Market Value: $172 bn
With more than 380,000 customers—including 100 of the Fortune 100—and with
deployments across a wide variety of industries in more than 145 countries around the
globe, Oracle offers an optimized and fully integrated stack of business hardware and
software systems.
3. SAP:-
Profits: $3.6 Bn
Market Value: $103.9 Bn
Headquartered in Walldorf, Germany, with locations in more than 130 countries, SAP
AG is the world leader in enterprise software and software-related services. SAP
Americas, a subsidiary of SAP AG, oversees the company's business operations in the
U.S., Canada, Latin America and the Caribbean.

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4. Symantec:-
Profits: $1.1 Bn
Symantec has evolved to become one of the world’s largest software companies with
more than 18,500 employees in more than 50 countries.
5. CA Technologies:-
Profits: $0.9 Bn
CA Technologies (NASDAQ: CA) provides IT management solutions that help
customers manage and secure complex IT environments to support agile business
services. Organizations leverage CA Technologies software and SAAS solutions to
accelerate innovation, transform infrastructure and secure data and identities, from the
data center to the cloud.

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6. Intuit:-
Profits: $0.8 Bn
Intuit a software company that develops software’s for financial and tax preparation.
It services are for small businesses, accountants and people wanting to have easy
solutions for financial queries.
7. Amadeus IT Holdings:-
Profits: $0.7 Bn
Amadeus is a leading transaction processor for the global travel and tourism industry,
providing transaction processing power and technology solutions to both travel
providers and travel agencies.

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8. Adobe Systems:-
Profits: $0.7 Bn
Adobe is the global leader in digital marketing and digital media solutions. Its tools
and services allow its customers to create groundbreaking digital content, deploy it
across media and devices, measure and optimize it over time, and achieve greater
business success.
9. VMware:-
Profits: $0.7 Bn
VMware is radically transforming IT with technologies that make your business more
agile, efficient and profitable. A pioneer in virtualization and policy-driven
automation, VMware simplifies IT complexity across the entire data center.

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10. Check Point Software:-
Profits: $0.6 Bn
Check Point Software Technologies Ltd., the worldwide leader in securing the
Internet, provides customers with uncompromised protection against all types of
threats, reduces security complexity and lowers total cost of ownership. Check Point
first pioneered the industry with FireWall-1 and its patented state full inspection
technology.

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MarketAnalysis:-
According to the latest forecast by IT market analysis firm Gartner, worldwide IT
spending is projected to total US$3.7 trillion in 2013, a 4.2% increase from 2012
spending of US$3.6 trillion. The 2013 outlook for IT spending growth in US dollars
has been revised upward from 3.8% in the Q3 2012 forecast. Gartner said much of
this spending increase is the result of projected gains in the value of foreign currencies
versus the dollar. When measured in constant dollars, 2013 spending growth is
forecast to be 3.9%.
In June 2011, Gartner revised its estimate of total spend on IT in 2011 upwards for the
second time in the year. It now estimates that global IT spending will grow by 7.1%
over 2010’s figure, to US$3.67 trillion.
Worldwide devices spending, which includes PCs, tablets, mobile phones, and
printers, is forecast to reach US$666 billion in 2013, up 6.3% from 2012. However,
this is a significant reduction in the outlook for 2013 compared with Gartner’s
previous forecast of US$706 billion in worldwide devices and 7.9% growth. The
long-term forecast for worldwide spending on devices has been reduced as well, with
growth from 2012 to 2016 now expected to average 4.5% annually in current US
dollars (down from 6.4%), and 5.1% annually in constant dollars (down from 7.4%).
These reductions reflect a sharp fall in the forecast growth in spending on PCs and
tablets, which is only partially offset by marginal increases in forecast growth in
spending on mobile phones and printers.
Gartner says that the tablet market has seen greater price competition from Android
devices as well as smaller, low-priced devices in emerging markets, and this shift
towards relatively lower-priced tablets has led the company to lower its average
selling prices forecast for 2012 until 2016. These lower prices are also responsible for
slowing device spending growth in general, and PC and tablet spending growth in
particular.

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Gartner forecasts that worldwide enterprise software spending will total US$296
billion in 2013, a 6.4% increase from 2012. This segment will be driven by key
markets such as security, storage management, and customer relationship
management. However, beginning in 2014, markets aligned to big data and other
information management initiatives, such as enterprise content management, data
integration tools, and data quality tools, will begin to see increased levels of
investment.
The global telecom services market continues to be the largest IT spending market.
Gartner analysts predict that growth will be predominately flat over the next few
years, as revenue from mobile data services compensates for the decline in total
spending for both the fixed and mobile voice services markets. By 2016, Gartner
forecasts that mobile data will represent 33% of the total telecom services market, up
from 22% in 2012.
Worldwide mobile phone sales to end-users totaled 1.75 billion units in 2012, a 1.7%
decline from 2011 sales, according to Gartner. By the end of Q1 2013, smart phones
will account for more than half of all mobile phones shipped worldwide according to
Gartner. Data from Q4 2012 revealed that smart phone shipments hit a record high of
44% of the overall mobile phone market of 472 million. With smart phone numbers
growing by almost 40% year on year every quarter, while shipments of so-called
feature phones drop by around 20% in the same period, that would put smart phones
substantially ahead of feature phone shipments—at 286 million against 211 million—
during the first quarter of 2013. Samsung dominated both the mobile phone and smart
phone markets, shipping a total of 107 million units globally in the final quarter of
2012, of which about 64 million were smart phones. Nokia was the second-largest
player, accounting for 85 million shipments, while Apple was third with 43.4 million
shipments. Apple and Samsung together accounted for 52% of the smart phone
market, up from 46.4% in the third quarter, according to Gartner.

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Gartner added that Samsung’s resources and ability to build a broad market reach are
advantages that no other competitor can easily match. However, the competition will
intensify in 2013 as players such as Sony and Nokia improve. With Samsung
commanding more than 42.5% of the Android market globally, and the next vendor at
just a 6% share, the Android operating system is being overshadowed by Samsung’s
brand, with the Galaxy name nearly a synonym for Android phones in consumers’
minds.

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MarketSegment:-
Export of IT services has been the major contributor, accounting for 57.9 per cent of
total IT exports (excluding hardware).
MarketSize:-
The contribution of the IT sector to India’s GDP rose to approximately 8 per cent in
FY
Sources:- www.IBEF.org

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Products of Information Technology:-
 Adobe Acrobat Professional: - Create and manage PDF files.
 ArcGIS: - Software for geo database management.
 Ariba:-Procurement of goods and services for the University and electronic
forms for University processes,
 Automated Attendant: - The Automated Attendant a menu of options with a
recorded message that automatically reroutes your calls.
 Contact Center VoIP: - See: Unified Contact Center Enterprise VoIP
 Deaf - Hearing Impaired Service and Devices: - TTY/TDD Services for
Hearing Impaired
 Endnote: - Online search and bibliographic organization tool
 Ericom: - Terminal Emulation Software
 In Common SSL Certificates:-Obtain unlimited certificates for all your
domains.
 Maple:- Maple combines a powerful mathematical computation engine with
an intuitive, “clickable” user interface.
 Mathematic: - Mathematics is a computational software program used in many
scientific, engineering, mathematical, and computing fields.
 MATLAB: - High-level language and interactive environment for numerical
computation, visualization, and programming.
 McAfee Virus Scan Enterprise:-Get Antivirus Software here
 Microsoft Office 365:-Experience Office when and where you need it. Now
your documents and personal settings go with you, and it’s easier than ever to
collaborate using One Drive and the Office applications you know and trust.
 Microsoft Office Suite:-Get Microsoft Office Professional Plus here.
 Microsoft Windows:-Get Microsoft Windows and Server products
 Minitab:-A statistics package used for data and file management.
 Network Services Request:-Telephone Services Request
 Office Suite – Windows:- Microsoft Office Suite
 Power Term:- Terminal Emulation Software

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Services of Information Technology:-
Great products can deliver even greater value when applied through proven best
practices by experts with deep technical knowledge. EMC professional services
engineers have the skills, experience, and training to help you transform your
information infrastructure into a key business enabler.
Application Services:-
Accelerate deployment of your EMC information infrastructure with your enterprise
applications and seamlessly integrate EMC Symmetric into your legacy mainframe
environment.
Enterprise Content Management Services:-
Add business value to your content by centralizing the capture, management, delivery,
protection, and archiving of information assets.
Information Protection Services:-
Leverage advanced professional services for EMC backup and recovery products
including EMC Avamar, EMC Data Domain, EMC Disk Library, and EMC Net
Worker.
Resource Management Services:-
Integrate and optimize EMC Ionix, EMC Data Protection Advisor, and other EMC IT
management software products.
RSA Security Services:-
Define security strategies as well as mitigate risk, ensure compliance, and accelerate
business objectives.
Tiered Storage Services:-
Architect, deploy, optimize, and migrate EMC data storage, mobility, and enterprise
fabric products such as EMC Symmetric, EMC Clarion, and EMC VPLEX.
Virtual Data Center Services
EMC offers a full spectrum of virtualization services spanning assessment, design and
implementation, and migration to help you ensure effective deployments and
performance improvement in your virtual infrastructure.

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FinancialOverview:-
Financial services are the economic services provided by the finance industry, which
encompasses a broad range of organizations that manage money, including unions,
banks, creditcard companies, insurance companies, accountancy companies, consume
r finance companies, stock brokerages, investment funds and some government
sponsored enterprises.
As of 2004, the financial services industry represented 20% of the market
capitalization of the S&P 500 in the United States. The U.S. finance
industry comprised only 10% of total non-farm business profits in 1947, but it grew to
50% by 2010. Over the same period, finance industry income as a proportion of GDP
rose from 2.5% to 7.5%, and the finance industry's proportion of all corporate income
rose from 10% to 20%.
The era of information-driven technology constantly changes the way mankind
approaches the corporate world, particularly in doing business transactions, the
continuous advancement of other information technology sub-fields such as
multimedia and programming, are considered to be the ones responsible for the
success of big companies like Microsoft, Apple and Intel.
Nowadays, social media networking sites like Facebook has opened new doors for the
innovation of Information Technology. Aside from this, a number of sites all over the
world promote businesses by offering web-related services such as Web Developing
and Search Engine Optimization.

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Export Revenue
Total exports from the IT services rose at a compound annual growth rate (CAGR) of
13.1 per cent during FY08-13.
Export Segments
BFSI is a key business vertical for the IT-BPM industry. It generated export revenue
of around US$ 31 billion during FY13, accounting for 41 per cent of total IT-BPM
exports from India.
The Indian IT industry is expected to witness about 12 per cent growth over the next
four years, to reach a market size of about INR1.8 lakh crore by 2016. IT services and
software products will lead this growth, due to an increase in IT adoption by
companies, shift towards outsourcing and emergence of new technologies. The role of
IT in organizations is expected to evolve from simply being "order takers" to
transformative "business partners".

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To effectively leverage the IT, Indian companies need to develop the required IT
capabilities—need identification, value assessment, vendor management, governance
models, and IT talent management. End user companies in India are unique and have
expectations around cost, unique user needs, expect more touch points and high
quality delivery.

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Government Regulations:-
IT spending by the Government of India is projected to reach US$ 6.4 billion in 2013,
a growth of 7 per cent year-on-year, according to a report by Gartner.
Some of the major initiatives taken by the Government to promote IT and ITeS sector
in India are:
 After a successful first-ever international delegation to Dubai, Gujarat-based
small and medium enterprises (SMEs) in the IT sector plan to send similar
business delegations to European and South East Asian countries.
 The Government of Karnataka plans to announce a new information
technology (IT) policy to boost investments in state’s tier-II and tier-III cities.
The policy would enable the sector to employ about two million people in the
state directly by 2020.
 The Government of India has fast tracked the process of setting up of centers
of National Institute of Electronics and Information Technology (NIELIT) in
Northeast India.
 The Government of Brazil has liberalized the issue of short term work visas, a
move which will make it easier for Indian IT professionals to take up
assignments in Brazil.
 India and Vietnam have signed two memorandums of understanding (MOU)
for partnership in the field of information, communications and technology
(ICT).
A. Industrial Approval Policy:-
The major highlights of Industrial Approval Policy include the following:
 Industrial Licensing has been virtually abolished in the Electronics and Information
Technology sector except for manufacturing electronic aerospace and defence
equipment.
 There is no reservation for public sector enterprises in the Electronics and Information
Technology industry and private sector investment is welcome in every area.

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 Electronics and Information Technology industry can be set up anywhere in the
country, subject to clearance from the authorities responsible for control of
environmental pollution and local zoning and land use regulations.
 Small Scale Industries (where investment in plant and machinery is more than Rs.25
lakh but less than Rs.5 crores) and Medium Industries (where investment in plant and
machinery is more than Rs.5 crores but less than Rs. 10 crores) are required to register
with the District Industries Centre (DIC).
B. Foreign Trade Policy:-
 In general, all Electronics and IT products are freely importable, with the exception of
some defense related items. All Electronics and IT products, in general, are freely
exportable, with the exception of a small negative list which includes items such as
high power microwave tubes, high end super computer and data processing security
equipment.
 Second hand capital goods are freely importable.
 Zero duty Export Promotion Capital Goods scheme (EPCG) which allows import of
capital goods at zero% customs duty is available to exporters of electronic products.
The export obligation under EPCG Scheme can also be fulfilled by the supply of
Information Technology Agreement (ITA-1) items to the DTA provided the
realization is in free foreign exchange.
 Special Economic Zones (SEZs) are being set up to enable hassle free manufacturing
and trading for export purposes. Sales from Domestic Tariff Area (DTA) to SEZs are
being treated as physical export. This entitles domestic suppliers to Drawback/ DEPB
benefits, CST exemption and Service Tax exemption.
C. Foreign Investment Policy:-
India welcomes investors in Electronics and IT sector. Government of India is striving to
bring greater transparency in policies and procedures to provide an investor friendly
platform.

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D. Fiscal Policy:-
The salient features of the Fiscal Policy as applicable to the Electronics Hardware
Sector are as follows:
 Customs duty on specified raw materials / inputs used for manufacture of electronic
components and optical fibers and cables is 0%.
 Customs duty on specified capital goods used for manufacture of electronic goods is
0%.
 Customs duty on LCD Panels and Set Top Box is 5%.
 Parts, components and accessories of mobile handsets including cellular phones are
exempted from basic customs duty and excise duty/CVD.

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SWOT Analysis of Information technology:-
Strength:-
 Ability To Innovate
 Highly Skilled Human Resource
 Following Quality Standards Such As ISO 9000,
 Flexibility And Adaptability
 Mathematical And Logic Expertise
 Indian In Silicon Valley
Weaknesses:-
 Lack of Domestic Computerizations
 Lack Of Internet Penetration
 Contribution Of IT Sector To India’s GDP Is Still Rather Small
 Employee Salaries in IT Sector are increasing tremendously. Low wages
benefit will soon come to an end.

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Opportunity:-
 High Quality IT Education Market
 Increasing number of working age people
 India’s well developed soft infrastructure
 Upcoming international players in the market
 Numbers of computer sold around world is increasing
Threats:-
 Lack of data security systems
 Countries like china and Philippines with qualified workforce making efforts
to overcome the English language barriers
 IT development concentrated in a few cities only
 Government Regulation

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PEST Analysis OF Information Technology:-
PoliticalFactors:-
 Government rules and regulation toward a particular business environment
 Other factors:-Customer protection law, competitive regulation and terrorist
attacks
 Indian government has decided to contract IT job to IT Indian companies
creating more opportunities for the company and the industry at large
 Indian government has strengthened the IT act, 2000to provide a sound legal
environment
EconomicalFactors:-
 Rising working pay, global recession, competition contract available and free.
 Domestic IT spending grew by20% and reached $20 billion in 2009
 Currency fluctuation caused by the devaluation of the dollar has affected the
industry during the last recession.
 Recession cause low attribute rate due to job layouts and job cuts.

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SocialFactors:-
 The social factors affecting IT industry ranges from employee rights, language
barriers, race nationality of company or other issues.
 English range being widely spoken in India has help in fostering the industry’s
relationship and interaction in India and on the global stage.
 Great number of institute and universities offer IT course creating room for
availability IT professional at lower cost since there is job competition.
TechnologicalFactors:-
Telephony:-
 Cellular mobile telephony tariffs in India are the lowest in the world. The
airtime tariffs have plunged by over 75%in the last 3 years alone.
 INDIA has the second largest telephone network after china.
 Enterprise telephone services, 3G, WI-MAX, and VPN are the grow.
Internet:-
 INDIA had has on 2011, 100 million active internet users.
 INDIA now third biggest internet users after china (300 million) and US (207
million).
New IT Technology:-
 WEB 2.0 represents the next transition in the evolution of WEB applications.
 Computer –aided design (CAD)

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MICRO ANALYSIS TO INFOSYS CO. LTD.:-
About Infosys:-
Infosys is a global leader in consulting, technology and outsourcing solutions. As a
proven partner focused on building tomorrow's enterprise, Infosys enables clients in
more than 30 countries to outperform the competition and stay ahead of the
innovation curve. With US$8.095bn in LTM Q3 FY14 revenues and 158,000+
employees, Infosys provides enterprises with strategic insights on what lies ahead.
Infosys help enterprises transform and thrive in a changing world through strategic
consulting, operational leadership and the co-creation of breakthrough solutions,
including those in mobility, sustainability, big data and cloud computing.
The Infosys Story:-
In 1981, seven engineers started Infosys Limited with just US$250. From the
beginning, the company was founded on the principle of building and implementing
great ideas that drive progress for clients and enhance lives through enterprise
solutions. For over three decades, Infosys have been a company focused on bringing
to life great ideas and enterprise solutions that drive progress for our clients.
Infosys recognize the importance of nurturing relationships that reflect our culture of
unwavering ethics and mutual respect. It’ll come as no surprise, then, that 97 percent
(as of December 31, 2013) of our revenues come from existing clients.
Infosys has a growing global presence with more than 158,000+ employees
worldwide, across 71 offices and 93 development centers in the United States, India,
China, Australia, Japan, Middle East, and Europe.
At Infosys, Infosys believe our responsibilities also extend beyond business. That’s
why Infosys established the Infosys Foundation to provide assistance to some of the
most socially and economically depressed sectors of the communities in which
Infosys work. And it's why Infosys behave ethically and honestly in all our
interactions – with our clients, our partners and our employees.
Vision:-
‘Infosys will be a globally respected corporation.

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Mission:-
‘Strategic partnerships for building tomorrow’s enterprise.
Values:-
Infosys believe the softest pillow is a clear conscience. At Infosys, our values shape
our decisions. They define our character, culture, and work ethic. Values are what
help us stay rooted and aspire to scale new heights.
CLIFE — our set of values that guide us at all times
 Client value: To surpass client expectations consistently
 Leadership by example: To set standards in our business and transactions,
and be an exemplar for the industry and ourselves
 Integrity and transparency: To be ethical, sincere, and open in all our
transactions
 Fairness: To be objective and transaction-oriented, and thereby earn trust and
respect
 Excellence: To strive relentlessly, constantly improve ourselves, our teams,
and our services and products to become the best

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Fact File:-
Infosys is a global leader in consulting, technology and outsourcing solutions. As a
proven partner focused on building tomorrow’s enterprise, Infosys enables clients in
more than 30 countries to outperform the competition and stay ahead of the
innovation curve.
Infosys experience gives our clients a distinct advantage. In addition to helping they
manage their business; Infosys power their transformation to a smarter organization as
well. This allows them to focus on their core business priorities.
Infosys expertise spans industries. From helping build lighter and stronger passenger
jets and creating more fuel efficient smart cars, to enabling banks to provide financial
inclusion to the most remote corners of the globe and empower technology executives
with solutions to maximize global agility – Infosys delivers powerful innovations.
And in doing so, Infosys change the way the world works and lives.
Infosys provides enterprises with strategic insights on what lies ahead. Infosys help
enterprises transform and thrive in a changing world through strategic consulting and
the co-creation of breakthrough solutions, including those in mobility, sustainability,
big data and cloud computing.
At Infosys, it’s more than just innovation that has won us the confidence of our
stakeholders. Infosys believe our responsibilities also extend beyond the boundaries
of business. The Infosys Foundation provides assistance to some of the most
depressed sectors of the communities in which Infosys work. The Infosys Science
Foundation awards the Infosys Prize to some of the most important research of our
times in the sciences and the humanities.
An entrepreneurial adventure that began with seven engineers and US$250, Infosys is
now a publicly traded company driven by 158,000+ relentless innovators and
revenues of more than $8.1bn (LTM Q3 FY14).

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Senior Executive:-
Executive Chairman of the Board- N. R. Narayan Murthy
Executive Vice Chairman- S. Gopalakrishnan
Chief Executive Officer and Managing Director- S.D. Shibulal
Management Profile:-
N.R. Narayana Murthy
Founder
Executive Chairman of the Board
S. Gopalakrishnan
Co-Founder
Executive Vice Chairman

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S.D. Shibul
Co-Founder
Member of the Board
Chief Executive Officer and Managing Director

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Stakeholders ofInfosys:-
"Transparent and up to date communication is key to winning and keeping the trust of
our stakeholders. Our willingness to listen to feedback - both good and bad - and act
on it helps us improve performance in all areas."
Ashok Vemuri
Senior Vice President and Member - Executive Council
Recent global events have shown that sincere two-way dialog is vital for any business
organization to win and keep the trust of its stakeholders. Infosys have always ensured
that our communication channels with customers, employees, investors, vendors and
society are open and collaborative. Their valuable feedback influences the business
decisions Infosys take and the sustainability strategies that Infosys implement. In
2008-09 Infosys engaged with our key stakeholders through various programs and
communication initiatives:
Intensive Customer Relation:-
As an IT services company, our commitment to exceed customer expectations is one
of our defined values. CSAT, our annual customer satisfaction survey, is an important
tool through which Infosys gauge the satisfaction of our customers globally. This
survey rates us on key parameters, including comparison with other global IT service
companies. Infosys analyze the feedback and identify important areas for
improvement - business strategy, delivered solutions and services, people capabilities
and innovation. In 2008 – 09, Infosys sustained high levels of customer satisfaction.
Around 81 percent of our global customers were satisfied with infosys services.

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Approximately 82 percent of our global customers said that they would engage us for
providing services and developing products and solutions in the future.
Confluence, Infosys annual customer leadership summit, was held in September 2008
for customers in Europe and the Middle East, and in November 2008, for customers in
the Americas. Select senior executives from global organizations shared their ideas
and best practices in the areas of business, innovation, leadership and other
sustainability aspects.
Facilitating Employee Employer Dialog:-
Infosys regard our employees as our greatest asset and value their opinion and
feedback to improve our performance as an employer. Infosys believe that constant
and transparent communication with our employees is critical in propagating
employee satisfaction. Infoscions across all our office locations can express their
opinions and participate in organization-specific policy and process definition
exercises through multiple channels including:
 Employee Satisfaction Survey (ESAT): Infosys understand the impact of
employee engagement activities, policies and processes through ESAT every
year. This year, Infosys partnered with Gallup, the world leader in employee
engagement surveys, to conduct the survey. The results of the survey
indicated workplace strengths and weaknesses and examined the drivers of
our organization’s workplace culture. This helped us in benchmarking our
workplace quality against other organizations. This year, 78% of our global
workforce participated in the survey. On a scale of 1-5, the Overall
Satisfaction was 3.62, Advocacy was 3.64 and Loyalty scored 3.47.
 Inclusivity Survey: Our large and diverse global workforce necessitates the
need for inclusivity programs to promote a sense of belonging. In 2008-09, the
annual Inclusivity Survey, used to measure the inclusivity index of our
workforce, revealed that both male and female employees feel equally
engaged. The survey helped us identify programs related to gender, culture,
parental status and work experience.
 Quarterly Town Hall (QTH): Infosys use these meetings at the organization
and unit levels to share our quarterly progress with employees. Corporate

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strategies and new policies are also communicated by senior management
through these meetings.
 Sparsh: Our intranet, Sparsh, is an important mode for communicating key
business achievements, policies, operational strategies and messages from
senior management. Sparsh helps foster a feeling of community within our
104,000+ strong global workforces.
 Infy TV: India’s first corporate TV channel, Infy TV, has created a
decentralized, collaborative platform for rich media content. Infy TV has
emerged as a compelling communication platform.
 CEO-employee column: The interactive column, Ask Kris, hosted on Sparsh,
allows employees to connect directly with our CEO, S. Gopalakrishnan, and
every month. Any Info scion can directly share suggestions or raise queries on
policies and strategies and receive responses from the CEO. This serves as a
platform for employees to approach, interact and communicate with our senior
management.
 HRD Blog: The Internal Communications (IC) team maintains the HRD Blog,
which enables employees to share their views on our policies, benefits, values
and culture. This blog provides employees an opportunity to interact with
Nandita Gurjar, SVP and Group Head – HRD.
Infosys take employee grievances and complaints seriously. Hearing Employee and
Resolving (HEAR) is a formal mechanism to help employees express unresolved
grievances and instances of discrimination. This year HEAR did not receive any
discrimination cases based on gender, age or ethnicity.
The Anti-Sexual Harassment Initiative (ASHI) allows employees to report sexual
harassment in the workplace and cases are heard and resolved by an unbiased group.
In 2008-09, there 11 significant cases heard and resolved by Grievance Redressal
Board (GRB).

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N. R. Narayan Murthy, Chairman and Chief Mentor, with the In Step Business
Plan competition winners
Infosys encourage our employees to report on corrupt practices or unethical behavior
using the Whistleblower Policy. Employees undergo an awareness program on this
policy during their induction.
 Strategic and Action Planning meet (STRAP): Tier leaders participate in this
annual meet to strategize on the organization’s business plan for the year
ahead.
 Voice of Youth (VOY): Infoscions who have less than five years of work
experience and are below 30 years in age, are elected to the VOY team in each
DC. These teams act as an important communication channel of senior
management and employees to recommend and plan location specific
operational issues.
 Infosys Women Inclusivity (IWIN): IWIN circles have been formed by
women employee volunteers across our locations globally to facilitate gender
sensitivity. They are peer counselors who understand local concerns pertaining
to gender and share suggestions with the DC management councils. The
volunteers are nominated by their respective business units and get appropriate
training to handle their counseling needs.
 Management Council (MC): The MC consists of leaders in every business
unit, Business Enabler Functions (BEF) and DCs. Their responsibilities
include formulation of unit specific strategies and ensuring units achieve their
business goals (financial and non-financial).

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Infosys Board of Directors preside over the 27th Annual General Meeting
Keeping Our Investor Informed:-
The Investors portal on Infosys website, www.infosys.com/investors/default.asp is the
primary channel of communication with investors. Infosys release earnings reports
and financial forecasts every quarter in compliance with domestic and international
financial exchange regulations. These are sent by email or posted to investors every
quarter. The Annual Report is also sent to all our investors at the end of each fiscal
year. Starting fiscal 2010, Infosys intend to send the printed copy of the Annual
Report to our shareholders containing details that are statutorily required. Infosys
believe this approach will help us reduce paper consumption by approximately 120
tons. As always, the complete Annual Report with all other details will be made
available on our website www.infosys.com.
Our Annual General Meeting (AGM) is the most important forum for direct
communication with our investors. A report on the company’s operations and
financials along with select highlights are presented to all shareholders who attend the
meeting in person or view it on our website.
Infosys hold three annual Analyst Meets in India, Japan and the US. Infosys
communicate the state of our business, operational and financial highlights along with
unit specific highlights through these meetings.

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An Infoscion interacting with women at the transit care center – The Banyan,
Chennai, as part of the Community Empathy Policy program.
Infosys share our sustainability goals, especially on the environment, during periodic
review meetings and awareness sessions with our vendors. This year Infosys launched
our first comprehensive sustainable procurement policy to minimize any adverse
impact on the environment and society at large.
Responsible Corporate Citizenship:-Our global presence and large workforce drive us
to make a significant contribution to the development of the communities in which
Infosys work. In 2008 – 09, Infosys instituted a number of initiatives to encourage our
employees to participate in CSR activities. The Community Empathy Policy was one
such initiative that offered Infoscions in India, the chance to opt for a sabbatical leave
to work with NGOs. Employees who have availed this policy are working with
various organizations that specialize in diverse issues such as animal welfare,
women’s issues, and leadership development among NGOs and so on.
Infosys also have CSR groups at the DC and Business Unit levels. For details about
the activities of these groups in 2008 – 09 refer the Striving for a better tomorrow
section of The Infosys Foundation works with many NGOs in India in the following
key areas:
 Affordable health care
 Rehabilitation of destitute women
 Enabling children from rural and under privileged communities
Our senior management in Indian locations play an influential role in community and
Information and communication technology (ICT)-related initiatives at the local as
well as national levels. They participate in conferences organized by trade bodies such
as National Association of Software Companies (NASSCOM) and Confederation of
Indian Industries (CII), among others. They share the best practices gained in these
forums with the management and facilitate deployment.
Our Board members participate in advisory councils, governments and not-for-profit
organizations to formulate and impact views and policies, on topics such as corporate
governance, healthcare, education, climate change and other key sustainability areas.

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Spreading Public Policy Initiative:-
In 2008 – 09, our Board members participated in initiatives driven by the following
organizations:
Nandan M. Nilekani, Co-Chairman, has focused on influencing public policy in areas
of education, urban planning, e-governance, power sector reforms and economic
forecasting among many others. He is actively involved in many national and
international forums to address these key issues. Some of his major commitments
include:
 Member of the National Knowledge Commission, Govt. of India
 Member of the INDO-US CEO Forum
 Member of the National Advisory Group on e-Governance, Govt. of India
 Member of the Prime Minister’s review committee of the Jawaharlal Nehru
National Urban Renewal Mission
 Member of the Board of the Peter G. Petersen Institute of International
Economics
 President of National Council of Applied Economics and Research (NCAER)
 Member of the International Business Advisory Council, London
S. Gopalakrishnan, CEO and MD, is actively involved with several external forums
that work towards transformation of higher education to address the needs of the
industry and industry coordination to drive fundamental shifts required for sustainable
economic growth. He is also involved in forums which focus on innovation and
entrepreneurship. Some of his commitments include:
 Chairman of Karnataka State Government’s industry vision group
 Vice Chairman of Board for Information Technology Education Standards
(BITES), Vice Chairman, Southern Regional Council – Confederation of
Indian Industry (CII) and Chairman of CII – Innovation Summit
 Chairman of Indian Institute of Information Technology and Management
(IIITM) – Kerala
T.V. Mohandas Pai, Director and Head – Administration, Education & Research,
Finacle, Human Resources Development and Infosys Leadership Institute, have been

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actively working with regulators and the Government of India to improve the business
ecosystem.
He was a member of the Kelkar Committee constituted by the Ministry of Finance,
Government of India, for reforming direct taxes, and a member of the non-resident
taxation committee, the high powered committee on e-commerce and taxation. He is
currently on the Board of Securities and Exchange Board of India (SEBI) and also a
member of the SEBI accounting standards sub-committee and the empowered
committee for setting up the tax information network of the Indian government.
He is also a trustee of the International Accounting Standards Committee Foundation
that oversees the International Accounting Standards Board.
Engaging Stakeholder To R&D:-
Our Software Engineering and Technology Labs (SETLabs) is the center for applied
technology research in software engineering and enterprise technology. Infosys use a
multi-stage process for engaging with various stakeholders including our business
units (BU), customers and partners in identifying the technology areas for us to focus
on research and development.
As shown in the following diagram, Infosys go through a process of visioning and
identifying emerging technologies and disruptive business trends and develop
multiple scenarios relevant to Infosys stakeholders. Infosys then deliberate on the
relevance and impact of these trends and create a technology roadmap that outlines
focused interventions. Infosys select the areas that Infosys can impact. Infosys create
and protect intellectual assets including tools, frameworks and methodologies that can
accelerate the adoption of these technologies in the Infosys ecosystem.
Infosys look to exploit these technologies by taking to market, solutions, and
offerings. This cyclical process is repeated periodically to ensure Infosys are aligned
to industry and technology trends.

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Products of Infosys:-
 Cloud And Big data:-
Cloud is transforming the way enterprises are doing business today by
increasing IT agility to support business, reducing the IT costs, and driving
innovation.
 Customer Services:-
The contact center industry, world over, is witnessing a paradigm shift.
Enterprises want to concentrate on customer experience and not rely on their
legacy contact center software; they want to be socially-enabled, mobile-
compatible and on-cloud, in line with the customer expectations and
preference.
 Digital Commerce:-
Technological transformations and increasing number of channels are
transforming the way companies engage with consumers.
 Digital Marketing:-
Marketers spend significant time in creating digital assets and properties with
internal and external stakeholders. This generally happens in silos and mostly
offline. In order to be effective, the way forward is to build collaboration
capabilities that will help deliver a superior consumer experience.
 Distribution :-
With rapid changes in the distribution ecosystem and a constant pressure on
growth, enterprises are looking at exploring existing channels – both digital
and traditional, with a completely new perspective.
 Talent management:-
In today's knowledge-driven economy, collaborative innovation is the
foundation of organizational progress and an organization's ability to hire,
nurture and retain high-performing talent is critical for growth.

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Services ofInfosys:-
Business services:-
 Business Applications
 Management Consulting
 Oracle
 SAP
 Sustainability Services
Technology Services:-
 Application Management
 Cloud
 Engineering Services
 Enterprise Mobility
 Infrastructure Management
 Testing
Outsourcing Services:-
 Application Outsourcing
 Infrastructure Outsourcing
 Business Process Outsourcing
 Customer Service
 Finance & Accounting

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Human Resources ofInfosys:-
Service Offerings:-
Human Resources Outsourcing:-
The Infosys BPO Human Resources Outsourcing (HRO) practice combines global
sourcing and delivery capabilities to offer flexible and cost-efficient solutions for
acquiring, administering and developing talent.
Our componentized HRO offerings enable customers to embark on the HRO journey
easily and realize benefits promptly. Through our transformational expertise, our
customers save up to 40% on operational costs and enhance productivity by up to
30%. Our suite of innovative tools measure and improve HR/ business metrics.
Infosys serve clients from our global delivery centers in India, China, Philippines,
Mexico, Brazil, Poland, and the Czech Republic.
Offering:-
Infosys’ platform-based solutions help customers migrate to a pay-as-you-use,
transactional model with best-in-class technology and processes. The Infosys
Business Platform for HRO realizes value without huge investments in technology.
HRO Service Packs:-
Our HRO service packs are short-term projects that deliver tangible value within a
specified period. They have pre-built solutions and transitions that realize Return on
Investment promptly. The sample packs solve common HR issues by leveraging
industry best practices, with minimal time and effort from stakeholders.

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Application Outsourcing Services:-
Every organization that has adopted application outsourcing over the last decade or
two is now constantly looking at ways and means to refine and revolutionize its
capabilities in this space to ensure that results produced are in line with business
demands. To achieve this objective, enterprises are constantly on the lookout for best
practices, innovations and frameworks for delivering sustained business value and
ensuring operational superiority.
At Infosys, Infosys offer Application Outsourcing Services that are geared towards
revolutionizing the clients’ application outsourcing portfolio, while enabling them to
garner higher and enhanced business value. Our approach is tuned towards ensuring
greater operational superiority and strategic differentiation, thereby making our
client’s business a lot more competitive. Infosys are at the cutting edge of key
technology paradigms such as cloud computing, Application Modernization and
Agility, and are transforming our clients' IT environments to leverage these next-
generation technologies, across their businesses.
Infosys Application Outsourcing Services portfolio includes:-
 Application Development helps you address evolving business and technology
challenges by defining, designing and building applications tailored to meet
your business requirements.
 Application Maintenance maximizes your existing IT applications through
offshore-ability analysis, maintainability analysis, maintenance and
enhancement.
 Application Management offers a wide range of support services for various
platforms and technologies.
 Application Modernization – Helps modernize legacy systems to enhance
flexibility, mitigate risk, and minimize disruption and lower costs.
 Application Portfolio Management helps you decide on a portfolio strategy
and then assess and govern the portfolio on an ongoing basis.

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 Packaged Application Services helps you automate your value chain through
off-the-shelf application packages. Infosys enable you to harvest value through
innovative and configurable package-centric solutions.
 Performance Engineering and Enhancement enhances the performance and
scalability of applications across the technology stack and application
lifecycle.
 SOA Realization Helps organizations design, develops, test and deploy
services to realize a Service-Oriented Architecture (SOA)
 Solution Architecture Assessment offers a complete architectural analysis and
assessment of your IT application, focusing on Quality of Service (QOS)
parameters such as scalability, performance, interoperability, and usability.
 Solution Architecture Definition Defines the solution architecture required to
implement business solutions to meet business requirements, and ensures that
the solutions are aligned with the enterprise architecture.
 Testing and Validation Services Helps clients across industry verticals build
tomorrow's Quality Assurance (QA) enterprise through a combination of
transformation models, offerings to address the changing technology
landscape, framework for package-testing-led business transformation and
new engagement models.
Infrastructure Outsourcing Services:-
IT infrastructure is a key value driver for every enterprise in today's business
environment. Enterprises require a flexible, secure, and responsive IT infrastructure
— all at Infosys costs, so they can remain competitive in business.
At Infosys, Infosys offer end-to-end Infrastructure Services that help clients achieve
an optimized, secure, and scalable IT infrastructure. Infosys are at the cutting edge of
key technology paradigms such as virtualization, cloud computing, mobility and green
IT, and are transforming our clients' IT environments to leverage these next-
generation technologies across their datacenters, networks, and production and end-
user computing environments.

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Benefits delivered:-
End-to-end services across the IT lifecycle, which cover the entire spectrum of your
IT infrastructure.
Optimization of the TCO around IT, ensuring the business value of your current IT
investments.
Transformation of IT infrastructure to leverage next-generation technologies and
computing models, including cloud computing, software-as-a-service (SAAS),
platform-as-a-service (PAAS), grid computing, and green IT.
Infosys end-to-end Infrastructure Outsourcing service portfolio includes:
 Data center Optimization services With enterprises seeking to derive
maximum value from their datacenters, there is a considerable push towards
taking advantage of new technologies and cost models. Infosys Datacenter
Optimization services are focused on optimizing the enterprise datacenter
through consulting, planning, and implementation support.
 End-User Computing services as enterprises seek to enable their employees
with the latest in technology, there is an inevitable rise in the complexity of
the IT infrastructure deployed. Our End-User Computing services help
enterprises manage this complexity through the application of new
virtualization-related technologies.
 Infrastructure Operations Optimization services a reliable IT infrastructure
with high availability is critical for the successful delivery of services that
support enterprise business processes. Infosys Infrastructure Operations
Optimization services ensure efficient, compliant, and agile infrastructure
operations across the enterprise.
 Infrastructure refresh services enterprises find that their existing IT
infrastructure is for the most part, reactive and ill equipped to meet emerging
business needs. At Infosys, Infosys provide direction to the organizational
computing roadmap through broad infrastructure refresh services in specific
technology areas, enabling our clients to stay ahead in the technology curve.

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Infosys BPO Finance and Accounting (F&A) practice:-
 Where global scale meets domain expertise
 Where smooth operation meets smart technology
 Where process metrics meets business value
With 11,300 professionals operating from 19 locations and servicing 64 clients, our
Finance and Accounting (F&A) practice can take charge of your most complex
processes. Our industry-leading performance has been acknowledged by analyst
firms, including being positioned in the Leaders Quadrant of the Magic Quadrant for
Finance and Accounting BPO.
Helping today's CFO create balance sheet potency and build tomorrow's
enterprise
Committed to go beyond operational outcomes, Infosys deliver measurable business
value for chief financial officers (CFOs) across geographies and industries. Infosys
support the CFO community by:
 Rationalizing costs while achieving performance and profitability
 Mitigating risk and ensuring regulatory compliance
 Realizing best-in-class operations
 Identifying investments for future growth
Infosys deliver business value:-
Infosys have the capability and commitment to implement an outsourced delivery
model that is innovation-focused and takes an end-to-end enterprise view. Infosys
help realize your vision of creating a stable F&A function with innovative, compliant
and transparent accounting practices. Our capabilities and services are underpinned by
our Business Value Realization (BVR) Framework, which drives a financial structure
that is agile, metrics-driven, and connected with your enterprise.

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Customer Services Outsourcing:-
Aligning Global Sourcing with the Customer's Goals:-
Flat World companies can sustain their competitiveness by evaluating global sourcing
strategies with service providers. Customers and service providers need to focus on
strategic imperatives across each phase of the sourcing.
BPO value beyond bottom-line savings: Forbes Insights survey finding. Global
companies seek a value-based approach to business process outsourcing, according to
the results of a survey conducted by Forbes Insights in association with Infosys BPO.
Infosys BPO Sourcing and Procurement Practice:-
Overview:-
The Infosys BPO Sourcing and Procurement Practice is guided by a single mantra– to
help clients Infosys their third-party spend and optimize procurement operations by
‘doing more with less’. Infosys achieve this by delivering transformative solutions,
either large scale or targeted. At the core of our solutions is our proprietary platform
Infosys Procure Edge™.
Over the years, Infosys have amassed an Infosysalth of global supply market
knowledge and built a 1,600-strong team working from delivery centers spread across
23 countries. Our experts help drive procurement strategic transformation and spend
reduction initiatives that help our clients save more than US$200 million every year.
Accolades:
 Infosys BPO Positioned as a Leader in Everest Group’s 2013 Procurement
Outsourcing PEAK Matrix™
 HFS Blueprint positions Infosys BPO in the winner’s circle for S&P services
 Infosys Portland Group wins award for strategic contribution to procurement
 Rio Tinto-Infosys build outsourcing partnership in the mining sector to solve
procurement labor shortages

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Challenges and opportunities:-
The procurement function has transformed to become more strategic over the years.
Today, it delivers significant business value through strategic sourcing and spend
management, but there remain challenges such as:
 High cost of service delivery
 Paucity of strategic sourcing skills, domain and category expertise
 Lack of measures to deal with economic shocks and market volatility
Infosys, opportunities are also aplenty. Infosys combine the right people and
expertise, efficient processes and technologies, to deliver the most effective outcomes.
Infosys offer capability optimization through usage of offshore resources, leveraging
category expertise, using fit-for-purpose processes, and an operating model that is
scalable, with Infosys fixed costs.
As a specialist S&P services provider, our solutions focus on delivering long term
sustainable value. They are underpinned by proprietary category management tools,
deep domain and industry expertise, and change management tools. Infosys take full
responsibility of affecting procurement process improvements that are measured
through our proprietary process progression model (PPM) and implemented using our
value relationship methodology (VRM). With Infosys S&P solutions, you get:
 A global network of category management and strategic sourcing expertise
 Proven delivery model that enables operational sourcing and tactical buying
 A help desk with multiple language support and procurement service centers
Industry Offerings DigitalMarketing Services:-
Digital Marketing Services is a bundle of configurable services that equip marketers
and agencies to streamline content development and unify digital data collection and
assimilation. Further, Digital Marketing Services enable provision of tools and core
processes that facilitate development of content and new initiatives across multiple
digital channels.

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Thus, Digital Marketing Services help enterprises gain lasting competitive advantage
with creation of smart and flexible digital marketing ecosystems.
Digital Marketing Services consists of three configurable tiers:
Specialized Marketing Services:-
Specialized Marketing Services help enterprises establish effective dialogue with
customers. Client management capabilities such as holistic digital strategy, brand
planning, marketing campaign design, channel selection / utilization, brand agency
liaison, audience engagement and conversion techniques encompass specialized
service offerings. Through this tier, Digital Marketing Services offers multi-faceted
capability combined with the expertise of global IT services for deadline-driven
marketing realities. This capability forms a critical element of Digital Marketing
Services, particularly, for implementation of decoupling strategy and ensuring its
success in organizations.

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Production Services:-
Production Services help enterprises develop simple and predictable marketing
operations. It comprises core functions designed to support development, testing /
validation and delivery / release of assets to the required channels. In addition to the
core function, this tier also includes service management and quality management
functions essential for seamless operation and innovation with new channels, tools
and process capabilities. This service tier enables consolidation and standardization of
global marketing operations and drives operational excellence and cost reduction.
Digital Marketing platform:-
Digital Marketing Platform offers a simple-to-use, rentable platform for delivery of
digital services. It is an operating system that integrates all of the above mentioned
services. It supports end-to-end marketing operations, starting with brief creation for
campaigns to production of digital assets / properties, campaign execution and
analytics. The platform is highly modular and enables marketing organizations to
control, simplify and vastly quicken the process of deploying and managing global
digital content and media. This tier adds significant automation to the marketing

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process and helps in capturing knowledge, knowledge management, and ensuring
high-quality delivery of services.
Infosys approach:-
Infosys Digital Marketing Services helps marketers effectively curb inflation in
marketing spend. Infosys employ three cost-effective strategies that positively impact
shareholder value. These include:
 Decoupling creative and production activities:-
The digital marketing process comprises two distinct stages – the creative
stage associated with designing compelling marketing messages and digital
assets; and the production stage focusing on assembly, validation, delivery,
recording, and analysis of audience response. The marketing team can separate
the creative and production tasks and leverage the decoupling tactic to realize
significant cost savings and optimize marketing budgets.
 Standardization of global marketing operations
Standardization of marketing operation by adoption of a centralized
production unit enables process harmonization, improves consistency and
quality of work, and minimizes administrative and management overheads,
along with touch points for different stakeholders. Leveraging a centralized
team for production activities helps in achieving operational efficiency.
 Adoption of automation tools
High volume brand teams with global footprints gain significantly by
leveraging automation tools that reduce time to market, increase asset reuse,
improve compliance, and provide better visibility into the entire marketing
process.

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4 p’s of marketing of Infosys:-
Product:-
The Product aspects of marketing deal with the specifications of the services, and how
it relates to the end- user’s needs and wants. The scope of a product generally includes
supporting elements such as warranties, guarantees and support.
Price:-
The pricing decision is one of the most critical decisions. Software pricing has been
concentrated the internal business objectives of vendors such as costs, specified,
margins, and the competition.
Place:-
In service place refers to location and use of distribution channels. It is referring to the
channel by which a service is sold (e.g. online vs. retail), which geographic region or
industry, to which segment (young adults, families, business people), etc. also
referring to how the environment in which the product is sold and can affect sales.

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Promotion:-
Over here, services and project consulting is through contract or agreement b Infosys
the parties and promotions are carried out only for the particular client selected as
upgrading and extended service for a particular period etc. This includes advertising,
sales promotion, publicity and personal selling. Branding refers to the various
methods of promoting the product, brand or company.

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FinancialAnalysis of Infosys:-
Table No. 1 Shows Net Profit Ratio of Infosys Company Ltd.
Years Net Profit Ratio (%)
2008-2009 27.52
2009-2010 26.36
2010-2011 24.28
2011-2012 25.60
2012-2013 23.38
Interpretation:-
In table no. 1 shows the net profit ratio of 2008-09 is 27.52% and it will be
continuously decrease in 2010-11 and in 2011-12 the net profit ratio is 25.60% and in
2012-13 it will be decrease and the net profit ratio is 23.38%.
21
22
23
24
25
26
27
28
Net Profit Ratio (%)
Net Profit Ratio (%)

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Table No. 2 Shows Current Ratio ofInfosys Company Ltd.
Years Current ratio
2008-2009 4.71
2009-2010 4.28
2010-2011 5.34
2011-2012 4.91
2012-2013 4.75
Interpretation:-
In table no. 2 shows the current ratio of 2008-09 is 4.71 and it will be decrease in
2009-10 is 4.28.In 2010-11 the current ratio is 5.34 and it will be continuously
decreased in 2012-13 is 4.75.
0
1
2
3
4
5
6
Current ratio
Current ratio

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Table No. 3 Shows Liquid Ratio of Infosys Company Ltd.
Years Liquid Ratio
2008-2009 4.67
2009-2010 4.20
2010-2011 5.28
2011-2012 4.88
2012-2013 4.69
Interpretation:-
In Table no. 3 shows the liquid ratio of 2008-09 is 4.67 and it will be decreased in
2009-10 is 4.20. In 2010-11 the liquid ratio will be increased the ratio is 5.28 and it
will be continuously decreased in 2012-13 is 4.69.
0
1
2
3
4
5
6
2008-2009 2009-2010 2010-2011 2011-2012 2012-2013
Liquid Ratio
Liquid Ratio

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Table No. 4 Shows Earning Per Share Ratio of Infosys
Company Ltd.
Years Earning Per Share Ratio
2008-2009 101.58
2009-2010 101.13
2010-2011 112.22
2011-2012 147.50
2012-2013 158.75
Interpretation:-
In Table no. 4 the earning per ratio of 2008-09 is 101.58 and in 2009-10 is 101.13 it
will be increased in 2010-11 is 112.22 and it will be continuously increase in 2012-13
is 158.75.
0
20
40
60
80
100
120
140
160
180
Earning Per Share Ratio
Earning Per Share
Ratio

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SWOT Analysis of Infosys:-
1. Strengths:-
Infosys has strong brand recognition in the IT industry in India and abroad. It was the
first Indian company to list on a US Stock Exchange. It is ranked among the 50 most
respected countries in the world by Reputation Institute’s Global Pulse 2009. It has
also been voted most admired Indian company in the Wall Street Journal Asia since
2000. It has been consistently voted as the “Best Employer” in India. It benchmarks
its services against internationally recognized quality standards including CMM level
5, ISO 9001-2000. Infosys also ranked 32nd globally in the most innovative
companies around the world survey conducted by Business Infosys joined with The
Boston Consulting Group. It was also recognized in a number of other categories
including corporate governance, creation of shareholder value, corporate social
responsibility and innovation. Infosys has used these awards and quality certifications
effectively in their marketing campaigns and advertisements. The strong brand
identity has definitely helped Infosys in attracting high quality employees as Infosys
as new clients.
One of Infosys’ key strengths has been its ability to add new business offerings and
mould itself to suit changing market and customer requirements. It has added services
such as independent software testing and enterprise applications to its offerings and
re-organized itself along the verticals or industries of its clients. This has enabled
Infosys to gain superior expertise and knowledge within the vertical. Infosys uses this
industry-specific expertise to publish case studies, white papers and client
testimonials in recognized journals and magazines such as Harvard Business Review.
Client testimonials are also published on its Infosys site, which help to further market
its credibility, knowledge and customer focus.
Infosys also has a very strong corporate culture. Infosys management focuses on
nurturing a “family-oriented” culture where each employee is called “Infoscion”
(Infosys family member) which breeds loyalty and motivation in employees. Their
advertisements for employee recruitment often carry personal testimonials by Infosys
employees talking about their experience and excitement about working for India’s
best software company in a challenging environment for big Fortune 500 clients,

70 | P a g e
which is a good marketing tactic for attracting enthusiastic engineers who have just
passed out of college and are eager to join to workforce.
2. Weaknesses:-
Although Infosys attracts some of the best talent, it has a problem retaining the talent
due to the low compensation structures. Infosys faces the highest attrition rate of 16%
in the Indian software industry. These attrition numbers are thrice as much as the
general industry rate. With an increasing number of international firms such as IBM,
Microsoft, Accenture, and Deloitte competing with Infosys for hiring from the same
pool of software engineering professionals, the gap between the demand and
availability of skilled manpower in India and abroad is likely to increase further. The
high attrition rate and low compensation packages affect Infosys’ marketing strategy
to attract new and lateral talent. Clients are also concerned about losing key people
who are working on their projects. Infosys will need to take efforts to retain
employees such as hike in compensation structure and increase lateral hiring.
3. Opportunities:-
Infosys has traditionally been averse to acquisitions, held its premium pricing strategy
and focused on its core IT enabled services business. However, the recent changes in
the corporate leadership in 2011 and slowdown in growth have prompted a strategic
shift towards global expansion and moving up the value chain with consulting and
technology partnership. Infosys recently acquired Zurich-based Lodestone
Management Consultancy, which gives Infosys a profitable and strategic SAP
customer base. Infosys has been successfully marketing the newly added enterprise-
level technological skill set to its existing customer base and becoming a strategic
business partner instead of simply being a service provider. In the past decade, it has
also been shifting its marketing strategy to increasingly offer platform and product
solutions coupled with superior service, which are geared towards providing much
more value to its clients as a “one-stop-shop” for all their IT needs, getting more
clients and delivering high value product and services in a cost-effective way.

71 | P a g e
4. Threats:-
Infosys is competing globally with other Indian offshore technology services firms
such as TCS, Wipro, HCL Technologies, and Cognizant as wisely as international
consulting firms such as Accenture, Atos Origin, Cap Gemini and Deloitte for clients
as human resources. It also competes with divisions of large multinational technology
firms such as HP and IBM and software firms such as Oracle and SAP. Business
Process Outsourcing firms such as genpact and WNS Global services and in-house IT
departments of large corporations are also its competitors. Infosys provides a range of
proprietary products and support services that can be customized to suit the business
needs of its clients across multiple domains such as banking, retail and insurance as
described earlier. However, similar bespoke products and services are also provided
by its global competitors, so there is a higher threat of substitute products and services
with lower switching costs. Differentiating Infosys from its competitors as a high
quality and low-cost provider is increasingly becoming a marketing challenge for
Infosys, as other companies are following similar business strategies.

72 | P a g e
MichaelPorter’s of Infosys:-
1. Bargaining PowerOf Suppliers:-
 Due to slow down the jobs-cut, the layoffs and bleak IT outlook.
 Demand And Supply of Infosys professionals are no longer that favorable to
employees.
 Avability of vast talent pool-fresher’s and experienced.
 Switching Costs
2. Bargaining Powerof Buyers:-
 Infosys resulting in high competition
 Size of Buyers
 Volume Purchased
 Threats of backward integration
3. Threats of new entrants:-
 Barriers to entry
 Economies of scale
 Capital requirement(finance required for business operations, cost of entry)
 MNCs are ramping up capacity and employee strength

73 | P a g e
4. Threats of substitute:-
 Levels of brand loyalty
 Buyers propensity to substitute(based on comparison of benefits ,features,
price & availability of information)
 The quality of a product being same
5. Rivalry among existing competitors:-
 Number of competitors
 Infosys growth rate
 Fixed costs (e.g. investment in salaries, rent etc)
 Product differentiation
 Exit barriers

74 | P a g e
Webliography
 The information: A history, a theory, a flood
By James Gleick
 www.wikipedia.com
 www.IBEF.org
 www.infoshine.com
 www.infosys.com
 www.moneycontrol.com

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