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Internet marketing for startups and new businesses
 

Internet marketing for startups and new businesses

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Just key slides, most of the lecture was given in talk.

Just key slides, most of the lecture was given in talk.

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    Internet marketing for startups and new businesses Internet marketing for startups and new businesses Presentation Transcript

    • INTERNET MARKETING FOR STARTUPS Yaroslav Azhnyuk 17 Oct 2012 FB.COM/YAROSLAV.AZHNYUK
    • ABOUT MEFB.COM/YAROSLAV.AZHNYUK
    • WHAT IS MARKETING FB.COM/YAROSLAV.AZHNYUK
    • THE ROLE OF MARKETING• Vision• Strategy• Tactics FB.COM/YAROSLAV.AZHNYUK
    • VISION• What are the current technology trends• Viral by design• Internet for research – Quora – Youtube and videos – Expert communities and personal network – Slideshare• Testing assumptions – Messages testing – Market demand (https://adwords.google.com/select/KeywordToolExternal ) – Sales – A/B testing FB.COM/YAROSLAV.AZHNYUK
    • STRATEGY• Paid Owned Earned Mediahttp://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html FB.COM/YAROSLAV.AZHNYUK
    • OLD APPROACH VS POEM APPROACH FB.COM/YAROSLAV.AZHNYUK
    • TACTICSInternet marketing tools:1. Website2. SEOand traffic buying3. Advertizing4. PR5. Viral campaigns6. Community building FB.COM/YAROSLAV.AZHNYUK
    • RECOMMENDED READING - INTERNET FB.COM/YAROSLAV.AZHNYUK
    • RECOMMENDED READING - ENTREPRENEURSHIPNotes from PeterThiel’s Stanfordcourse on startups(write me an emailand I will send youthe pdf) FB.COM/YAROSLAV.AZHNYUK
    • fb.com/yaroslav.azhnyuk yaazhnyuk@gmail.com FB.COM/YAROSLAV.AZHNYUK