Social Engagement Strategies:
Attracting New Audiences and Funding
in the Age of Social Media

Suzanne Oehler
Engage(dot)N...
Know Thy Audience
1,000,000,000+
(Facebook users)
-----------

220

(average number of friends per
Facebook user)
----------

1/2

(Users ac...
Sources: San Francisco Ballet
Facebook page, Ballet San Jose
Facebook page
Source: Diablo
Ballet social
media channels
Source: Symphony
Silicon Valley
YouTube Channel
http://youtu.be/X__
Izoyw7Yo
Source: http://youtu.be/D7o7BrlbaDs
1. Central, sticky theme around
ownership
2. Recruit and empower a “tribe”
3. Engage and expand your network
4. “Share-abl...
Central, sticky theme
What was your ArtSPARK moment?

Source: Symphony Silicon Valley YouTube Channel
Recruit and empower a “tribe”
Engage and expand your network
Source: http://youtu.be/REYDvs3Vcag
Share-able marketing messages
Appreciate
2,100 people voted
36% Facebook increase
$25,000 grant
50,000 students
Suzanne Oehler
Suzanne Oehler

Consultant, Speaker
Consultant, Speaker
408.409.0734
408.409.0734
suzanne@yappergirl.com
su...
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
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Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media

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Arts organizations are more challenged than ever before to attract new audiences and funding. Here's how to do it using social media. Originally presented by Suzanne Oehler at the Engage(dot)Next Arts Marketing Conference in San Jose, California on November 13, 2013

Published in: Marketing, Business, Technology
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Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media

  1. 1. Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media Suzanne Oehler Engage(dot)Next Arts Marketing Conference Silicon Valley November 13, 2013
  2. 2. Know Thy Audience
  3. 3. 1,000,000,000+ (Facebook users) ----------- 220 (average number of friends per Facebook user) ---------- 1/2 (Users accessing Facebook from mobile devices Source: SocialBakers.com
  4. 4. Sources: San Francisco Ballet Facebook page, Ballet San Jose Facebook page
  5. 5. Source: Diablo Ballet social media channels
  6. 6. Source: Symphony Silicon Valley YouTube Channel http://youtu.be/X__ Izoyw7Yo
  7. 7. Source: http://youtu.be/D7o7BrlbaDs
  8. 8. 1. Central, sticky theme around ownership 2. Recruit and empower a “tribe” 3. Engage and expand your network 4. “Share-able” marketing messages 5. Reinforce and appreciation effort
  9. 9. Central, sticky theme What was your ArtSPARK moment? Source: Symphony Silicon Valley YouTube Channel
  10. 10. Recruit and empower a “tribe”
  11. 11. Engage and expand your network
  12. 12. Source: http://youtu.be/REYDvs3Vcag
  13. 13. Share-able marketing messages
  14. 14. Appreciate
  15. 15. 2,100 people voted 36% Facebook increase $25,000 grant 50,000 students
  16. 16. Suzanne Oehler Suzanne Oehler Consultant, Speaker Consultant, Speaker 408.409.0734 408.409.0734 suzanne@yappergirl.com suzanne@yappergirl.com www.SuzanneOehler.com www.SuzanneOehler.com • .com/YapperGirl • .com/YapperGirl • .com/in/suzanneoehler • .com/in/suzanneoehler @YapperGirlSays @YapperGirlSays • Suzanne Oehler • Suzanne Oehler

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