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Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
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Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media

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Arts organizations are more challenged than ever before to attract new audiences and funding. Here's how to do it using social media. Originally presented by Suzanne Oehler at the Engage(dot)Next …

Arts organizations are more challenged than ever before to attract new audiences and funding. Here's how to do it using social media. Originally presented by Suzanne Oehler at the Engage(dot)Next Arts Marketing Conference in San Jose, California on November 13, 2013

Published in: Marketing, Business, Technology
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  • 1. Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media Suzanne Oehler Engage(dot)Next Arts Marketing Conference Silicon Valley November 13, 2013
  • 2. Know Thy Audience
  • 3. 1,000,000,000+ (Facebook users) ----------- 220 (average number of friends per Facebook user) ---------- 1/2 (Users accessing Facebook from mobile devices Source: SocialBakers.com
  • 4. Sources: San Francisco Ballet Facebook page, Ballet San Jose Facebook page
  • 5. Source: Diablo Ballet social media channels
  • 6. Source: Symphony Silicon Valley YouTube Channel http://youtu.be/X__ Izoyw7Yo
  • 7. Source: http://youtu.be/D7o7BrlbaDs
  • 8. 1. Central, sticky theme around ownership 2. Recruit and empower a “tribe” 3. Engage and expand your network 4. “Share-able” marketing messages 5. Reinforce and appreciation effort
  • 9. Central, sticky theme What was your ArtSPARK moment? Source: Symphony Silicon Valley YouTube Channel
  • 10. Recruit and empower a “tribe”
  • 11. Engage and expand your network
  • 12. Source: http://youtu.be/REYDvs3Vcag
  • 13. Share-able marketing messages
  • 14. Appreciate
  • 15. 2,100 people voted 36% Facebook increase $25,000 grant 50,000 students
  • 16. Suzanne Oehler Suzanne Oehler Consultant, Speaker Consultant, Speaker 408.409.0734 408.409.0734 suzanne@yappergirl.com suzanne@yappergirl.com www.SuzanneOehler.com www.SuzanneOehler.com • .com/YapperGirl • .com/YapperGirl • .com/in/suzanneoehler • .com/in/suzanneoehler @YapperGirlSays @YapperGirlSays • Suzanne Oehler • Suzanne Oehler

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