• Like
Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media

  • 171 views
Published

Arts organizations are more challenged than ever before to attract new audiences and funding. Here's how to do it using social media. Originally presented by Suzanne Oehler at the Engage(dot)Next …

Arts organizations are more challenged than ever before to attract new audiences and funding. Here's how to do it using social media. Originally presented by Suzanne Oehler at the Engage(dot)Next Arts Marketing Conference in San Jose, California on November 13, 2013

Published in Marketing , Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
171
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Engagement Strategies: Attracting New Audiences and Funding in the Age of Social Media Suzanne Oehler Engage(dot)Next Arts Marketing Conference Silicon Valley November 13, 2013
  • 2. Know Thy Audience
  • 3. 1,000,000,000+ (Facebook users) ----------- 220 (average number of friends per Facebook user) ---------- 1/2 (Users accessing Facebook from mobile devices Source: SocialBakers.com
  • 4. Sources: San Francisco Ballet Facebook page, Ballet San Jose Facebook page
  • 5. Source: Diablo Ballet social media channels
  • 6. Source: Symphony Silicon Valley YouTube Channel http://youtu.be/X__ Izoyw7Yo
  • 7. Source: http://youtu.be/D7o7BrlbaDs
  • 8. 1. Central, sticky theme around ownership 2. Recruit and empower a “tribe” 3. Engage and expand your network 4. “Share-able” marketing messages 5. Reinforce and appreciation effort
  • 9. Central, sticky theme What was your ArtSPARK moment? Source: Symphony Silicon Valley YouTube Channel
  • 10. Recruit and empower a “tribe”
  • 11. Engage and expand your network
  • 12. Source: http://youtu.be/REYDvs3Vcag
  • 13. Share-able marketing messages
  • 14. Appreciate
  • 15. 2,100 people voted 36% Facebook increase $25,000 grant 50,000 students
  • 16. Suzanne Oehler Suzanne Oehler Consultant, Speaker Consultant, Speaker 408.409.0734 408.409.0734 suzanne@yappergirl.com suzanne@yappergirl.com www.SuzanneOehler.com www.SuzanneOehler.com • .com/YapperGirl • .com/YapperGirl • .com/in/suzanneoehler • .com/in/suzanneoehler @YapperGirlSays @YapperGirlSays • Suzanne Oehler • Suzanne Oehler