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Transcript

  • 1. ETHNOGRAPHY
  • 2. Content
    • Desired Experience
    • Shopping Experience (5 Senses)
    • Chairs
    • - Armchair POANG
    • - Futon GRANKULLA
    • - Bench JESPER
    • 4) Quotations & Conclusions
  • 3. Experience Desired Experiences Duty Beauty Wonder Security Oneness Harmony Freedom Enlightenment
  • 4. Shopping Experience Directions Arrows on floor guides consumers through store
  • 5. Shopping Experience Showrooms Showrooms have different budgets
  • 6. Shopping Experience Convenience Shopping guides, pencils and measuring tape are provided
  • 7. Shopping Experience No help??
  • 8. CHAIRS
  • 9. Specs ARMCHAIR
    • layer-glued, bent birch frame provides relaxing resilience
    • extra cushions are available for variation and renewal
    • W68xD83xH100cm
    • price@$149
    POANG
  • 10. ARMCHAIR POANG
    • tough and durable
    • comfort
    • different designs of cushion
    Advantages
  • 11. ARMCHAIR POANG Disadvantages
    • chair is not adjustable
    • bulky
  • 12. Feedback Elijah Wong “ ..Likes a good chair in my room..” “ ..finds it comfortable because it’s able to rock slightly..” “ ..good overall design..” “ ..relaxing..” “ ..after a hard day’s work, I can read and watch TV on it..” “ ..enjoys the 25 year warranty..” “ ..it’s in 2 pieces – a leg rest and the chair..”
  • 13. FUTON GRANKULLA Specs
    • adjustable back
    • mattress provides firm sleeping comfort
    • W70xD110, H80cm
    • bed size: W70xL200cm
    • price@$195
  • 14. FUTON GRANKULLA Advantages
    • bed, sofa and lounge chair all in one
    • adjustable
    • comfortable
    • compact and portable
  • 15. FUTON GRANKULLA Disadvantages
    • Low (unsuitable for old folks)
    • adjusting tool is not convenient
  • 16. Feedback John “ ..multi functional and takes up a small space..” “ ..close feeling to the floor and entire room..” “ ..like the various functions..” “ ..dislikes the heavy wooden frame..” “ ..change the frame to a light weight material..” “ ..add remote function to the bed..”
  • 17. Feedback Suhaimi “ ..multi functional. 3 things in one..” “ ..comfortable and handy..” “ ..not easy to adjust as we have to get up of the Futon..” “ ..not suitable for the old people..” “ ..make the chair mechanized and easy to adjust..”
  • 18. Feedback Jasmine “ ..3 in 1 product..” “ ..compact and easily stored..” “ ..the cushion can be detached and easy to clean..” “ ..stylish design..” “ ..gives a sense of security as the chair is made low to prevent kids from injuring themselves..” “ ..strong material and can withstand mischievous children..” “ ..happy with the product..” “ ..colours can be added as the cushions are a bit dull..”
  • 19. JESPER Specs BENCH
    • Steel frame
    • W90xD54xH66cm
    • price@ $99
  • 20. Advantages BENCH JESPER
    • creative design
    • good for gamers
    • very light
    • different seating positions
  • 21. Disadvantages BENCH JESPER
    • used mainly by children only
    • no back rest
    • weak support
    • non-removable cushion
    • extreme discomfort!!!
  • 22. After the Trip... Desired Experiences Duty Beauty Wonder Security Oneness Harmony Freedom Enlightenment
  • 23. Our Experience
    • Like any other normal furniture shop
    • good lighting
    • smooth journey
    • had fun!!!
  • 24. Quotations
  • 25. THANK YOU!!! Acknowledgement: IKEA LASTLY, it is done by: WENBIN ISNAN EDWIN EUGENE FROM BANANAS!!!