Ethonography Dementium
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Ethonography Dementium

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Ethonography Dementium Ethonography Dementium Presentation Transcript

    • Done by:
    • Dementium
    • -Pei Ling
    • -Yue Zhang
    • -Adib
    • -Enrico
    Ethnography
  • Location:
  • Company: Product:
    • Desired experience
    • 5 senses
    • Three products
    • -samsung
    • -LG
    • -philips
    • Customers feedback
    OVERVIEW
    • Duty
    • Oneness
    • Security
    • Truth
    • Enlightenment
    • Beauty
    Desired Experience
    • Sight
    • -Stylish
    • -Sleek
    • Sound
    • -Surround sound (good sound quality)
    • Touch
    • -Smooth
    Object- 5 Senses Smell 'n' Taste
    • Sight
    • -smile and make eye contact
    • -warm welcome
    • Smell
    • -smell good because of perfume
    • Touch
    • -firm handshake
    • Sound
    • -friendly and sincere tone
    People- 5 senses Taste
    • Sight
    • -Ambience of the shop is welcoming
    • -Was well decorated
    • -Organized (products were easy to find)
    • Sound
    • -background music is at suitable level
    • Touch
    • -temperature was cold
    • Smell
    • -typical smell of electronic store
    Shop space- 5 senses Taste
    • Model number: 2232GW
    • Contrast: 1000:1
    • Response time: 2ms
    • Features:
    • Energy Saving
    • Magic colour
    Samsung
    • Model number:L227WTG
    • Contrast: 10000:1
    • Response time: 2ms
    • Features:
    • Graphic Enhancer
    • 4:3 wide
    LG
    • Model number: 220XW
    • Contrast: 1000:1
    • Response time: 5ms
    • Features:
    • Perfect tune
    Philips
  • Comparison Disadvantages: Slow response time-5ms Backlight causes reflection Disadvantages: Backlight that causes reflection Disadvantages: None Advantages: Glossy Screen Advantages: Contrast is i0000:1. Screen images are sharper. Glossy Screen Graphic Enhancer Chip Advantages: Energy Saving Glossy Screen Sleek Design Philips LG Samsung
    • Q: Why the customer needs the product?
    • A: It’s a luxury item and it produces better graphic quality and resolution for games.
    • Q: What sort of feelings do you have when you own the product?
    • A: Satisfaction
    • Q: Likes and dislikes
    • A: Stylish and good graphic quality.
    Interview 1
    • Q: Why the customer needs the product?
    • A: To play games.
    • Q: What sort of feelings do you have when you own the product?
    • A: No special feelings.
    • Q: Likes and Dislikes
    • A: Wide and high defined screen.
    • Q: Why the customer needs the product?
    • A: For home usage
    • Q: What sort of feelings do you have when you own the product?
    • A: Happiness
    • Q: Likes and Dislikes?
    • A: Affordable sleek design
    Interview 3
    • Beauty
    • Enlightenment
    • Truth
    • Duty
    DE'S Delivered
    • Yes, as we got the opportunity to be able to be in the shoes of a consumer when buying a product.
    • The sales assistant at Harvey Norman was helpful and willing to give us continual assistance.
    Memorable Experience?
    • Yes, because the interviewees were sincere and ever willing to help.
    • We got an opportunity to see a different side of sales assistant. Instead of trying to sell the product, they offered us information which we required.
    Experience Unique?
    • We found with the consultation of the sales assistant that many customers preferred the LG model over the others.
    • Its overall graphic quality was better and it was selling for an affordable price.
    Moment of truth
  • Thank You