0
Internet in Russia
Russia
Population: 142.9 million

Cent
re
26.9%

North
West
9.5%
Ural
s
8.5%

Volg
a
20.9%

South and
North Caucasus
16.3%...
Internet Audience Growth
Year-over-year growth dynamics of the monthly, weekly and daily
internet audience (users over 12 ...
Global Internet Audience, millions
Russia is world’s 6th by number of internet users

China
USA
India
Japan
Brazil
Russia
...
Yandex is the largest
player on Russian
internet market
Top Internet Sites in Russia
27.5
25
24
.1
18.
6
16.
7
4.
4
4.
1
3.
3
2.
9
2.
8

Source: www.runet.ru, September 2013

Yan...
Yandex Audience
57 000 000

per month

54.5 %

45 000 000
per week

43.4 %

27 800 000
per day

26.3 %

% of all online po...
Yandex beats Russia’s most popular TV channels by daily audience

Jan. 08

Source: Yandex Metrica, TNS

Jan. 09

Jan. 10

...
E-commerce in Russia
Russia’s Online Retail Market

15 bln USD in 2013 year
27.4 million shoppers
More than 30% annual growth

Source: Cushman&...
E-commerce Growth Rates

Source: Morgan&Stanley

13
Dynamics of the monthly visitor audience to Russia’s most popular ecommerce websites by month, thousands

Source: Comscore...
Yandex.Market vs Cross-Border
Retailers
Average daily visitors in Russia:
Cross-border vs Yandex.Market, %

Daily orders f...
Yandex.Market
Yandex.Market is Russia’s leading
system for choosing products, services
or sellers and making purchases online

17
Yandex.Market Audience
17 000 000

per month

16.3 %

7 200 000

per week

6.8 %

1 600 000
per day

1.5 %

% of all onlin...
Yandex.Market
50 000 000

product offers in 2
000 categories in
Russia

13 %
% all online sales in Russia

Source: TNS 201...
Conversion-to-Purchase Rates
on Russia’s top 20 e-commerce sites

4.0
%

3.6
%

3.0
%

2.0
%

1.0
%

Source: Comscore

2.2...
Yandex.Market Traffic Sources
18%

51%

17%

5%
5%
1%

Source: Yandex Metrica

21
Brand Awareness

Most popular site for searching, purchasing or choosing goods online
goods
26
%

20
%
1
4
%

7
%

5
%

1
...
Online Customers
in Russia
Search Engines as Tools for
Making a Purchase

87% of online customers in Russia use search engines to
make
a purchase dec...
Online Shopping in Russia
Domestic shoppers 95%
70.
0%

67%
52.
5%

35.
0%

17.
5%

59%

Cross-border shoppers 36%
25%

21...
Reasons for Сross-Border
Shopping

8
%

1
1
%

1
7
%

2
0
%

6
2
%

6
%
4
%
3
%
3
%
5
%

A large proportion of online shop...
Reasons Against Cross-Border
Shopping
18.0
%
17.6
%
15.8
%
12.1
%
11.5
%

41.5
%

8.3%
7.4%
6.6%
3.4%
3.0%
1.4%

© GfK | A...
Customer Concerns about CrossBorder Shopping
22.4
%
21.0
%
17.3
%

27.4
%

32.4
%
32.0
%

38.8
%

8.3%
5.2%
5.1%
0.3%
0.2%...
Why Yandex?
30
Would you like to browse foreign goods on Yandex.Market?
10%

25%

65%

© GfK | August-September 2013

31
Yandex.Market
for foreign sellers
Goal

To offer customers in Russia a fast, safe and easy way
to choose products and make purchases online
globally

33
Yandex Market page with foreign seller’s offers

34
Seller’s page on Yandex Market

35
Specification to start
Service demands from seller

Categories

Cooperation issues

• Site in Russian language
• All offer...
Thank you and
Welcome!

37
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Overview of Russian eCommerce and the role of Yandex.Market.

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  • Transcript of "Yandex.Market Overview"

    1. 1. Internet in Russia
    2. 2. Russia Population: 142.9 million Cent re 26.9% North West 9.5% Ural s 8.5% Volg a 20.9% South and North Caucasus 16.3% Source: RIA Novosti, 2011 Sibe ria 13.5% Far East 4.4%
    3. 3. Internet Audience Growth Year-over-year growth dynamics of the monthly, weekly and daily internet audience (users over 12 years old), by year 60 50 40 monthly weekly 30 daily 20 10 0 20 04 20 05 Source: www.runet.ru 20 06 20 07 20 05 20 06 20 07 20 08 20 08 20 09 20 09 20 10 20 10 20 11 20 11 20 12 Spr Sum ing mer 201 2012 2 Fa ll 20 12 Winte r 2012– 2013 5
    4. 4. Global Internet Audience, millions Russia is world’s 6th by number of internet users China USA India Japan Brazil Russia Germany Nigeria UK France Source: www.runet.ru 6
    5. 5. Yandex is the largest player on Russian internet market
    6. 6. Top Internet Sites in Russia 27.5 25 24 .1 18. 6 16. 7 4. 4 4. 1 3. 3 2. 9 2. 8 Source: www.runet.ru, September 2013 Yandex.ru: 32 projects Mail.ru: 31 projects Vk.com Android.com, Blogspot (com+ru), Chromium.org, Feedburner.com, Google (ru+com), Panoramio.com, Odnoklassn Sketchup.com, Youtube.com iki.ru Mediawiki.org, Wikibooks.org, Wikidata.org, Wikimedia.org, Wikimediafoundation.org, Wikinews.org, Wikipedia.org, Wikiquote.org, Wikisource.org, Facebook.co Wikiversity.org, Wikivoyage.org, m Wiktionary.org Avito.ru Anekdot.ru, Autonews.ru, Biztorg.ru, Cnews.ru, Finolymp.ru, Informer.ru, Ivd.ru, Kompaniyagoda.ru, Kupongid.ru, Kvotvet.ru, Loveplanet.ru (сайт), Fotostrana. Narodnayamarka.ru, Qip.ru, ru Rbc.ru, Rbc.ua, Rbcdaily.ru, Readme.ru, Relax.ru, Salon.ru, Smotri.com (сайт), Tvidi.ru, Utro.ru, Vnegoroda.ru 8
    7. 7. Yandex Audience 57 000 000 per month 54.5 % 45 000 000 per week 43.4 % 27 800 000 per day 26.3 % % of all online population in Russia Source: TNS 2013, September 9
    8. 8. Yandex beats Russia’s most popular TV channels by daily audience Jan. 08 Source: Yandex Metrica, TNS Jan. 09 Jan. 10 Jan. 11 Jan. 12 Jan. 13 Jan. 14 10
    9. 9. E-commerce in Russia
    10. 10. Russia’s Online Retail Market 15 bln USD in 2013 year 27.4 million shoppers More than 30% annual growth Source: Cushman&Wakefild, 2013 12
    11. 11. E-commerce Growth Rates Source: Morgan&Stanley 13
    12. 12. Dynamics of the monthly visitor audience to Russia’s most popular ecommerce websites by month, thousands Source: Comscore 14
    13. 13. Yandex.Market vs Cross-Border Retailers Average daily visitors in Russia: Cross-border vs Yandex.Market, % Daily orders from Russia: 50.0 % 37.5 % 25.0 % 12.5 % AliExpress – 50 000* Ebay – 30 000* Yandex.Market – 50 000** *According to AliExpress and Ebay ** Yandex.Metricа, сonversions to purchase Cross-border marketplaces are conquering the Russian audience 15
    14. 14. Yandex.Market
    15. 15. Yandex.Market is Russia’s leading system for choosing products, services or sellers and making purchases online 17
    16. 16. Yandex.Market Audience 17 000 000 per month 16.3 % 7 200 000 per week 6.8 % 1 600 000 per day 1.5 % % of all online population in Russia Source: TNS 2013, September, Yandex Metrica 18
    17. 17. Yandex.Market 50 000 000 product offers in 2 000 categories in Russia 13 % % all online sales in Russia Source: TNS 2013, September, Yandex Metrica 19
    18. 18. Conversion-to-Purchase Rates on Russia’s top 20 e-commerce sites 4.0 % 3.6 % 3.0 % 2.0 % 1.0 % Source: Comscore 2.2 % 1.1 % 1.1 % 1.0% 0.7 % 20
    19. 19. Yandex.Market Traffic Sources 18% 51% 17% 5% 5% 1% Source: Yandex Metrica 21
    20. 20. Brand Awareness Most popular site for searching, purchasing or choosing goods online goods 26 % 20 % 1 4 % 7 % 5 % 1 % 0 % Source: TNS 2013 21 % 5 % 2 % 1 % 1 3 % 1 4 % 22 % 4 % 7. 5% 1 5 % 22. 5% 3 0 % 22
    21. 21. Online Customers in Russia
    22. 22. Search Engines as Tools for Making a Purchase 87% of online customers in Russia use search engines to make a purchase decision 56% of them use Yandex Source: Euromonitor, Morgan Stanley 24
    23. 23. Online Shopping in Russia Domestic shoppers 95% 70. 0% 67% 52. 5% 35. 0% 17. 5% 59% Cross-border shoppers 36% 25% 21% 0 % In 2012, one in three online customers in Russia ordered a product or made a purchase abroad © GfK | August-September 2013 25
    24. 24. Reasons for Сross-Border Shopping 8 % 1 1 % 1 7 % 2 0 % 6 2 % 6 % 4 % 3 % 3 % 5 % A large proportion of online shoppers in Russia are aware of cross-border shopping opportunities © GfK | August-September 2013 26
    25. 25. Reasons Against Cross-Border Shopping 18.0 % 17.6 % 15.8 % 12.1 % 11.5 % 41.5 % 8.3% 7.4% 6.6% 3.4% 3.0% 1.4% © GfK | August-September 2013 27
    26. 26. Customer Concerns about CrossBorder Shopping 22.4 % 21.0 % 17.3 % 27.4 % 32.4 % 32.0 % 38.8 % 8.3% 5.2% 5.1% 0.3% 0.2% 0.2% % of all Russia’s online shoppers © GfK | August-September 2013 28
    27. 27. Why Yandex?
    28. 28. 30
    29. 29. Would you like to browse foreign goods on Yandex.Market? 10% 25% 65% © GfK | August-September 2013 31
    30. 30. Yandex.Market for foreign sellers
    31. 31. Goal To offer customers in Russia a fast, safe and easy way to choose products and make purchases online globally 33
    32. 32. Yandex Market page with foreign seller’s offers 34
    33. 33. Seller’s page on Yandex Market 35
    34. 34. Specification to start Service demands from seller Categories Cooperation issues • Site in Russian language • All offers with Russian titles and Russian description • Customer support – answers via mail in Russian • Interfaces for checkout and delivery in Russian • Direct delivery to Russia • New goods only • • • • Fashion and Accessories Children and Mother care Sports Household Fully free entrance for all offers No limits for number of offers Pay only for clicks Raise your offer in the listing using bidding system • Cost of click just from 0,1$ • • • • 36
    35. 35. Thank you and Welcome! 37
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