Yammer’s Secret Sauce

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Inspired by consumer software companies, Yammer’s development team relies on real user data and rapid releases to build a new kind of enterprise product.

Published in: Technology

Yammer’s Secret Sauce

  1. 1. YAMMER’S SECRET SAUCEAdam PisoniCo-Founder, CTO & Board Member, Yammer @yammer !#yamjam12! !
  2. 2. Traditional Enterprise Consumer CONFLICT Software Software Buyers Users
  3. 3. The hidden competition in consumersoftware
  4. 4. ENTERPRISE EDITION2007
  5. 5. vs.Source: PlentyOfFish Blog
  6. 6. Source: PlentyOfFish Blog
  7. 7. How Yammer Develops Data-driven Design We use data to test our ideas Rapid, Incremental Releases We deliver rapid, incremental and iterative improvements Agile Infrastructure We are supported by a flexible product, architecture and organization
  8. 8. Data-driven Design We use data to test our ideas Rapid, Incremental Releases We deliver rapid, incremental and iterative improvements Agile Infrastructure We are supported by a flexible product, architecture and organization@yammer !#yamjam12!
  9. 9. Data-driven DecisionsWhat should we do about search? 300,000 250,000 200,000 Searchers 150,000 100,000 50,000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 # of Searches
  10. 10. A/B Testing: The Scientific Method
  11. 11. Data-driven DesignWe use data to test our ideasRapid, Incremental ReleasesWe deliver rapid, incremental and iterative improvementsAgile InfrastructureWe are supported by a flexible product, architecture and organization
  12. 12. Data-driven development requires rapid iteratio 3 Years PLAN DEVELOP TEST LEARNINGS PLAN DEVELOP TEST LEARNINGS PLAN DEVELOP TEST PLAN DEVELOP TEST PLAN DEVELOP TEST@yammer !#yamjam12!
  13. 13. Shorter cycles mean more course correction Q4! Q1! Q3! Q2!@yammer !#yamjam12!
  14. 14. Data-driven DesignWe use data to test our ideasRapid, Incremental ReleasesWe deliver rapid, incremental and iterative improvementsAgile InfrastructureWe are supported by a flexible product, architecture and organization
  15. 15. Flexible, Decentralized Organization
  16. 16. 2 to 10 people2 to 10 weeks
  17. 17. Monolithic Architecture
  18. 18. Flexible, Decentralized Architecture

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