welcome to theENTERPRISE SOCIAL NETWORK                 David Sacks — Founder & CEO ON TOURAmsterdam                      ...
»   Agenda    15:15 - 16:05    Best Practices & Industry Overview    including Yammer and SAP Demo    16:05 - 17:05       ...
»   Milestones»  Announced new financing round of $85M yesterday»  Total of $142M in venture capital»  Used by over 85% of...
»   We are MORE CONNECTED    in our personal lives than    EVER BEFORE                                 #yamtour @davidsacks
»   800    million people»   100    billion connections               #yamtour @davidsacks
»   300    million people»   1 billion tweets    every 4 days               #yamtour @davidsacks
»   Time spent at the office per week:    52 % of    WAKING HOURS                               #yamtour @davidsacks
»   We are    EXTREMELY    DISCONNECTED    in the workplace                       #yamtour @davidsacks
»   71%    of employees    NOT    ENGAGEDSource: Gallup Research   #yamtour @davidsacks
»   Organizations have become    TOO SILOED                            #yamtour @davidsacks
»   38 %    TIME    LOST    duplicating    work &    searching for    information                    #yamtour @davidsacksS...
»   62 %    of employees    work in    MULTIPLE    LOCATIONS    during the    workweekSource: Forrester Research,         ...
»   Existing tools     REINFORCE SILOSCMS" SFA 1 SFA 2      HR   ERP   SMM         CSS                                 #ya...
NA                                                                        Sales                     Marketing             ...
»   New Communication Paradigm                          #yamtour @davidsacks
EMAIL LISTS ARE IMPERSONAL, SILO’D, AND ARE FREQUENTLY MISSING PEOPLE. YAMMER HASTRULY CHANGED THE WAY WE COLLABORATE AROU...
» Social Networking Surpasses PortalsMonthly Time Spent, Portals vs. Social Networking, June 2008 – July 2011             ...
»   40 %    of large    enterprises will    have an ESN by    2015                       #yamtour @davidsacksSource: Gartner
»   Our Customers                    #yamtour @davidsacks
»   Global Leading Customers»  3 of the top 10 oil & gas companies in the world»  3 of the top 10 construction & engineeri...
»   Accelerating User Adoption                                                                       5M                   ...
?   ★    #yamtour @davidsacks
?   ★    #yamtour @davidsacks
★        ★    ★            ★            #yamtour @davidsacks
★        ★    ★            ★            #yamtour @davidsacks
» REWIREthe wayinformation isSHARED &CONSUMED                 #yamtour @davidsacks
SOCIAL NETWORKING UPS THE ANTE IN TERMS OF GETTING WORK DONE. IT IMPROVES HOWEMPLOYEES CONNECT WITH THE WORK THEY ARE DOIN...
» Matthew was a new employee in Teekay’s  Perth office.                                 #yamtour @davidsacks
» Matthew used"  Yammer to build a"  personal brand            #yamtour @davidsacks
» He is now the second most followed person inthe company, after the CEO.                                   #yamtour @davi...
» CEO Craig Herkert  calls it “radical  transparency.”           #yamtour @davidsacks
» 5,000 grocery stores connected in  one network                                 #yamtour @davidsacks
» Store Directors  share photos of  popular store  displays from  their mobile  devices                    #yamtour @david...
» O2 UK has over 22 million mobile  customers                                 #yamtour @davidsacks
» O2’s Customer  Service team  uses Yammer  to generate  resolutions to  customer  issues                   #yamtour @davi...
»   Results»  Faster time-to-resolution»  Happier customers»  Client teams respond to more customers   in less time       ...
» A Tyco employee was celebrating her  30th anniversary with the company.                             #yamtour @davidsacks
»   But NO ONE    acknowledged this    GREAT    ACHIEVEMENT                        #yamtour @davidsacks
»   She decided to SHARE    this milestone with her colleagues                               #yamtour @davidsacks
»   Within a FEW HOURS she received    accolades and praise from    hundreds of co-workers.                               ...
» Renewed her      » Demonstrated the  FAITH IN &         company’s  LOYALTY            LEGACY  to the company     to the ...
AS SOON AS YOU START EXPOSING THE UNDERLYING KNOWLEDGE OF YOUR WHOLE NETWORK,YOU START SEEING CONNECTIONS MADE THAT TRANSL...
PUT SIMPLY, YAMMER LEADS TO MORE INNOVATION. IT CAN LEAD TO HUGE SAVINGS AND CREATESIMILARLY HUGE INCREASES IN REVENUE BEC...
THREE-QUARTERS OF THE COMPANY ARE ON YAMMER ALREADY. WE DIDN’T MAKE THAT AMANDATE. BECAUSE PEOPLE LIKE THE INTERFACE, BECA...
YAMMER WINS ON MOBILE APP ARCHITECTURE.                     Leader in The Forrester WaveTM: Mobile Collaboration.        i...
MAINTAINING EXCELLENT CLIENT RELATIONSHIPS IS THE FOUNDATION OF OUR BUSINESS. BYFOSTERING IMPROVED REAL-TIME COMMUNICATION...
#yamtour @davidsacks
#yamtour @davidsacks
PEOPLE AND DATA HAVE NEVER BEEN SO NICELY WOVEN TOGETHER.              Gareth Burkhill-Howarth, Global Head of ProjectsCMS...
Maintaining Business Context                      #yamtour @davidsacks
»    Affiliate Partner Program»    Arms consultants, technology advocates and systems integrators with the knowledge to   ...
Customer Engagement Teams         "  Customer   Success          "               "                   Solution             ...
USING YAMMER HAS DECENTRALIZED THE INFORMATION FLOW AT CAPGEMINI TO CREATEGREATER COLLABORATION FROM THE PERIPHERY OF THE ...
» QUESTIONS?               #yamtour @davidsacks
»   Yammer Demo    Georg Ell, General Manager of Yammer EMEA                                                #yamtour @davi...
»   Introducing SAP Integration    Adrian Clarke, Software Product Manager                                              #y...
SAP	  Connector	  Overview	              A	  lightweight	  applica5on	  within	  SAP	  that	  creates	  ac5vity	          ...
Process	  Flow:	  Purchase	  Requisi5on	                                                                                  ...
Process	  Flow:	  Employee	  Termina5on	                                                                                  ...
»   Customer Panel        Georg Ell        General Manager, EMEA        @yammerguy        Tom Barton        UK Head of Com...
»     Roundtable Discussions1.    Driving Adoption and Engagement2.  Community Management3.  Engaging IT4.  Engaging Your ...
»   Booths & Demos        EXECUTIVES     SALES         IT          LOCAL                       HUMAN     DEVELOPER’S      ...
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Yammer on Tour: Amsterdam Keynote Address

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This is the keynote presentation delivered by David Sacks, Founder and CEO of Yammer, at Yammer on Tour in Amsterdam

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Yammer on Tour: Amsterdam Keynote Address

  1. 1. welcome to theENTERPRISE SOCIAL NETWORK David Sacks — Founder & CEO ON TOURAmsterdam 1 March 2012 #yamtour @davidsacks
  2. 2. » Agenda 15:15 - 16:05 Best Practices & Industry Overview including Yammer and SAP Demo 16:05 - 17:05 JOIN THE CONVERSATION: Customer Panel www.yammer.com/yotamsterdam 17:05 - 17:35 Roundtable Discussions 17:35-18:35 Cocktails, Hors doeuvres, Networking & Demos #yamtour @davidsacks
  3. 3. » Milestones»  Announced new financing round of $85M yesterday»  Total of $142M in venture capital»  Used by over 85% of the Fortune 500»  In 150+ countries and 23 languages, including Dutch, French, German, Spanish»  Operations in US, UK and Australia»  Winner, Forrester Groundswell Award for Best Collaboration System (2011)»  Leader, Forrester WaveTM: Mobile Collaboration (2011) #yamtour @davidsacks
  4. 4. » We are MORE CONNECTED in our personal lives than EVER BEFORE #yamtour @davidsacks
  5. 5. » 800 million people» 100 billion connections #yamtour @davidsacks
  6. 6. » 300 million people» 1 billion tweets every 4 days #yamtour @davidsacks
  7. 7. » Time spent at the office per week: 52 % of WAKING HOURS #yamtour @davidsacks
  8. 8. » We are EXTREMELY DISCONNECTED in the workplace #yamtour @davidsacks
  9. 9. » 71% of employees NOT ENGAGEDSource: Gallup Research #yamtour @davidsacks
  10. 10. » Organizations have become TOO SILOED #yamtour @davidsacks
  11. 11. » 38 % TIME LOST duplicating work & searching for information #yamtour @davidsacksSource: IDC
  12. 12. » 62 % of employees work in MULTIPLE LOCATIONS during the workweekSource: Forrester Research, #yamtour @davidsacksDemystifying the Mobile Workforce, June 2011
  13. 13. » Existing tools REINFORCE SILOSCMS" SFA 1 SFA 2 HR ERP SMM CSS #yamtour @davidsacks
  14. 14. NA Sales Marketing EMEA Rep Sales Rep Sales» Born to connect Partners HR EVERYONE CEO in the workplace IT Customers R&D CIO Senior Director #yamtour @davidsacks
  15. 15. » New Communication Paradigm #yamtour @davidsacks
  16. 16. EMAIL LISTS ARE IMPERSONAL, SILO’D, AND ARE FREQUENTLY MISSING PEOPLE. YAMMER HASTRULY CHANGED THE WAY WE COLLABORATE AROUND PROJECTS AND DEPARTMENTS, ASTHEY’RE TRANSPARENT AND MEMBERSHIP USUALLY TAKES CARE OF ITSELF. Deb Medsker; Global VP, Knowledge Management 2007 2008 2009 2010 2011 » Social Networking SOCIAL NETWORKING Surpasses Email USERS EMAIL USERS #yamtour @davidsacks Source: Comscore, June 2011
  17. 17. » Social Networking Surpasses PortalsMonthly Time Spent, Portals vs. Social Networking, June 2008 – July 2011 2009 2010 2011120100 PORTAL USERS8060 SOCIAL NETWORKING USERS40 #yamtour @davidsacks
  18. 18. » 40 % of large enterprises will have an ESN by 2015 #yamtour @davidsacksSource: Gartner
  19. 19. » Our Customers #yamtour @davidsacks
  20. 20. » Global Leading Customers»  3 of the top 10 oil & gas companies in the world»  3 of the top 10 construction & engineering companies in the world»  3 of the top 10 beverage companies in the world»  2 of the top 10 pharmaceutical companies in the world»  2 of the top 10 utilities in the world»  2 of the top 10 telecommunications companies in the world»  2 of the top 5 Internet retailers in the world #yamtour @davidsacks
  21. 21. » Accelerating User Adoption 5M Users 4M Users 3M Users 2M Users 1M Users 4 months" 6 months" 9 months" 18 months" #yamtour @davidsacks
  22. 22. ? ★ #yamtour @davidsacks
  23. 23. ? ★ #yamtour @davidsacks
  24. 24. ★ ★ ★ ★ #yamtour @davidsacks
  25. 25. ★ ★ ★ ★ #yamtour @davidsacks
  26. 26. » REWIREthe wayinformation isSHARED &CONSUMED #yamtour @davidsacks
  27. 27. SOCIAL NETWORKING UPS THE ANTE IN TERMS OF GETTING WORK DONE. IT IMPROVES HOWEMPLOYEES CONNECT WITH THE WORK THEY ARE DOING AND HOW INCREDIBLY IMPACTFUL THATWORK CAN BE. Chris Laping; CIO ARMED WITH EMPOWERED INFORMATION TO ACT #yamtour @davidsacks
  28. 28. » Matthew was a new employee in Teekay’s Perth office. #yamtour @davidsacks
  29. 29. » Matthew used" Yammer to build a" personal brand #yamtour @davidsacks
  30. 30. » He is now the second most followed person inthe company, after the CEO. #yamtour @davidsacks #yamtour @davidsacks
  31. 31. » CEO Craig Herkert calls it “radical transparency.” #yamtour @davidsacks
  32. 32. » 5,000 grocery stores connected in one network #yamtour @davidsacks
  33. 33. » Store Directors share photos of popular store displays from their mobile devices #yamtour @davidsacks
  34. 34. » O2 UK has over 22 million mobile customers #yamtour @davidsacks
  35. 35. » O2’s Customer Service team uses Yammer to generate resolutions to customer issues #yamtour @davidsacks
  36. 36. » Results»  Faster time-to-resolution»  Happier customers»  Client teams respond to more customers in less time #yamtour @davidsacks
  37. 37. » A Tyco employee was celebrating her 30th anniversary with the company. #yamtour @davidsacks
  38. 38. » But NO ONE acknowledged this GREAT ACHIEVEMENT #yamtour @davidsacks
  39. 39. » She decided to SHARE this milestone with her colleagues #yamtour @davidsacks
  40. 40. » Within a FEW HOURS she received accolades and praise from hundreds of co-workers. #yamtour @davidsacks
  41. 41. » Renewed her » Demonstrated the FAITH IN & company’s LOYALTY LEGACY to the company to the entire employee base #yamtour @davidsacks
  42. 42. AS SOON AS YOU START EXPOSING THE UNDERLYING KNOWLEDGE OF YOUR WHOLE NETWORK,YOU START SEEING CONNECTIONS MADE THAT TRANSLATE TO HUGE VALUE FOR THE BUSINESS.YAMMER HAS AN INCREDIBLE VALUE TO COST RATIO. Lawrence De Voe; Chief Techbology Catalyst “The Total Economic Impact of Yammer”, April 2011, a commissioned study conducted by Forrester Consulting on behalf of Yammer. TOTAL ECONOMIC IMPACT #yamtour @davidsacks
  43. 43. PUT SIMPLY, YAMMER LEADS TO MORE INNOVATION. IT CAN LEAD TO HUGE SAVINGS AND CREATESIMILARLY HUGE INCREASES IN REVENUE BECAUSE IDEAS ARE GROWN COLLABORATIVELY. Shomila Malik; Head of Innovation 25%" 40%" 66% " TIME SAVINGS LESS EMAIL FASTER SERVICE" RESOLUTION TIME Sources: Towers Watson; Capgemini; “The Total Economic Impact of Yammer”, April 2011, a commissioned study conducted by Forrester Consulting on behalf of Yammer Quantifiable Results #yamtour @davidsacks
  44. 44. THREE-QUARTERS OF THE COMPANY ARE ON YAMMER ALREADY. WE DIDN’T MAKE THAT AMANDATE. BECAUSE PEOPLE LIKE THE INTERFACE, BECAUSE THEY CAN DO IT FROM ANYWHEREIN THE WORLD, ANY SITUATION – IT’S EASY TO DO. Richard Beaven; Chairman & CEO VOLUNTARY ADOPTION is the NEW ROI #yamtour @davidsacks
  45. 45. YAMMER WINS ON MOBILE APP ARCHITECTURE. Leader in The Forrester WaveTM: Mobile Collaboration. iPad/iPhone BlackBerry Android Windows Phone Source: Forrester Research, The Forrester WaveTM: Mobile Collaboration, #yamtour @davidsacks Q3 2011 (Aug 2011)
  46. 46. MAINTAINING EXCELLENT CLIENT RELATIONSHIPS IS THE FOUNDATION OF OUR BUSINESS. BYFOSTERING IMPROVED REAL-TIME COMMUNICATION, YAMMER EXTERNAL NETWORKSSTRENGTHEN OUR ABILITY TO COLLABORATE WITH OUR CLIENTS. Tobias Klauder; VP of Global IT Bring your PARTNERS! CUSTOMERS! YOUR ADVISORS! customers & COMPANYʼS! NETWORK! partners INTO THE PARENT! CONVERSATION SUPPLIERS! COMPANY! CONSULTANTS! #yamtour @davidsacks
  47. 47. #yamtour @davidsacks
  48. 48. #yamtour @davidsacks
  49. 49. PEOPLE AND DATA HAVE NEVER BEEN SO NICELY WOVEN TOGETHER. Gareth Burkhill-Howarth, Global Head of ProjectsCMS SFA 1 SFA 2 HR ERP SMM CSS #yamtour @davidsacks
  50. 50. Maintaining Business Context #yamtour @davidsacks
  51. 51. » Affiliate Partner Program»  Arms consultants, technology advocates and systems integrators with the knowledge to guide clients in their social networking vision»  Provides extensive product training and access to resources to drive optimization of Yammer networks»  Enables exclusive membership to the Yammer Affiliate Network, early access to Yammers product roadmap, and certified use of the Yammer Affiliate Logo #yamtour @davidsacks
  52. 52. Customer Engagement Teams " Customer Success " " Solution Support Training Engineers Managers CUSTOMER ENGAGEMENT TEAMS #yamtour @davidsacks
  53. 53. USING YAMMER HAS DECENTRALIZED THE INFORMATION FLOW AT CAPGEMINI TO CREATEGREATER COLLABORATION FROM THE PERIPHERY OF THE ORGANIZATION TO THE CENTER. Rick Mans; Social Media StrategistIT Line of Business End-Users›  Security ›  Improved ›  Empowered/engaged›  Reliability Communication employees›  Ease of Deployment ›  Better Solutions ›  User-friendly Faster ›  Familiar interface›  Ease of Integration ›  Collaboration across ›  Access to information,›  Ease of adoption levels and geographies people and dataü  WIN ü  WIN ü  WIN #yamtour @davidsacks
  54. 54. » QUESTIONS? #yamtour @davidsacks
  55. 55. » Yammer Demo Georg Ell, General Manager of Yammer EMEA #yamtour @davidsacks
  56. 56. » Introducing SAP Integration Adrian Clarke, Software Product Manager #yamtour @davidsacks
  57. 57. SAP  Connector  Overview   A  lightweight  applica5on  within  SAP  that  creates  ac5vity   stream  updates  in  Yammer  when  a  specific  event  happens  to   an  object  a  user  has  chosen  to  follow.   §  Transform  the  business  process  by  crea*ng  efficiencies  in  the  gaps   within  and  between  business  processes.   §  Provides  visibility  to  where  things  are  in  a  process:    this  has  always   been  a  challenge  in  SAP.   §  User  controlled  “workflow”  on  demand.    User  can  decide  what’s   important.     Copyright  ©  2012  Freeborders   57   Accelera*ng  Online  Business  Results  
  58. 58. Process  Flow:  Purchase  Requisi5on   SAP  Connector   Follow Table YammerUser Object Type Event Type Object Id samsmith purchase req. rejected * V.P.  of  Manufacturing   1   Chooses  to  “follow”  all  rejected     purchase  requisi*ons     HTTPS Post to Evaluate Business Event Yammer API Event Event Message  appears  in  V.P.’s   Event  created  by  change  is   Purchasing  Manager   4    Yammer  ac*vity  stream   indica*ng  that  purchase   3   evaluated  and  ac*vity  stream   text  is  dynamically  created.   2   Rejects  Purchase  Requisi*on   requisi*on  has  been  rejected.   Copyright  ©  2012  Freeborders   58   Accelera*ng  Online  Business  Results  
  59. 59. Process  Flow:  Employee  Termina5on   SAP  Connector   Follow Table YammerUser Object Type Event Type Object Id carlsmith employee termination * IT  Manager   1   Chooses  to  “follow”  all   employee  termina*on  events   to    know  when  system  access   might  need  to  be  revoked.   HTTPS Post to Evaluate Event HR Event Yammer API Event Message  appears  in  IT   Event  created  by  change  is   HR  Manager   4   manager’s  Yammer  ac*vity   stream  indica*ng  that  an   3   evaluated  and  ac*vity  stream   text  is  dynamically  created.   2   Processes  employee   termina*on  in  SAP   employee  has  been  created.   Copyright  ©  2012  Freeborders   59   Accelera*ng  Online  Business  Results  
  60. 60. » Customer Panel Georg Ell General Manager, EMEA @yammerguy Tom Barton UK Head of Communications @tomsmiled Tim van Waard Communications Lead @timvanwaard Thijs van Ulden Mobile BI Consultant @MobileBI_nl #yamtour @davidsacks
  61. 61. » Roundtable Discussions1.  Driving Adoption and Engagement2.  Community Management3.  Engaging IT4.  Engaging Your Leadership5.  How to Use Yammer with People Outside your Company6.  Yammer’s Development Methodology #yamtour @davidsacks
  62. 62. » Booths & Demos EXECUTIVES SALES IT LOCAL HUMAN DEVELOPER’S USER RESOURCES CORNER GROUP #yamtour @davidsacks
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