Yammer on Tour: Amsterdam Keynote Address

welcome to theENTERPRISE SOCIAL NETWORK David Sacks — Founder & CEO ON TOURAmsterdam 1 March 2012 #yamtour @davidsacks

» Agenda 15:15 - 16:05 Best Practices & Industry Overview including Yammer and SAP Demo 16:05 - 17:05 JOIN THE CONVERSATION: Customer Panel www.yammer.com/yotamsterdam 17:05 - 17:35 Roundtable Discussions 17:35-18:35 Cocktails, Hors doeuvres, Networking & Demos #yamtour @davidsacks

» Milestones»  Announced new financing round of $85M yesterday»  Total of $142M in venture capital»  Used by over 85% of the Fortune 500»  In 150+ countries and 23 languages, including Dutch, French, German, Spanish»  Operations in US, UK and Australia»  Winner, Forrester Groundswell Award for Best Collaboration System (2011)»  Leader, Forrester WaveTM: Mobile Collaboration (2011) #yamtour @davidsacks

» We are MORE CONNECTED in our personal lives than EVER BEFORE #yamtour @davidsacks

» 800 million people» 100 billion connections #yamtour @davidsacks

» 300 million people» 1 billion tweets every 4 days #yamtour @davidsacks

» Time spent at the office per week: 52 % of WAKING HOURS #yamtour @davidsacks

» We are EXTREMELY DISCONNECTED in the workplace #yamtour @davidsacks

» 71% of employees NOT ENGAGEDSource: Gallup Research #yamtour @davidsacks

» Organizations have become TOO SILOED #yamtour @davidsacks

» 38 % TIME LOST duplicating work & searching for information #yamtour @davidsacksSource: IDC

» 62 % of employees work in MULTIPLE LOCATIONS during the workweekSource: Forrester Research, #yamtour @davidsacksDemystifying the Mobile Workforce, June 2011

» Existing tools REINFORCE SILOSCMS" SFA 1 SFA 2 HR ERP SMM CSS #yamtour @davidsacks

NA Sales Marketing EMEA Rep Sales Rep Sales» Born to connect Partners HR EVERYONE CEO in the workplace IT Customers R&D CIO Senior Director #yamtour @davidsacks

» New Communication Paradigm #yamtour @davidsacks

EMAIL LISTS ARE IMPERSONAL, SILO’D, AND ARE FREQUENTLY MISSING PEOPLE. YAMMER HASTRULY CHANGED THE WAY WE COLLABORATE AROUND PROJECTS AND DEPARTMENTS, ASTHEY’RE TRANSPARENT AND MEMBERSHIP USUALLY TAKES CARE OF ITSELF. Deb Medsker; Global VP, Knowledge Management 2007 2008 2009 2010 2011 » Social Networking SOCIAL NETWORKING Surpasses Email USERS EMAIL USERS #yamtour @davidsacks Source: Comscore, June 2011

» Social Networking Surpasses PortalsMonthly Time Spent, Portals vs. Social Networking, June 2008 – July 2011 2009 2010 2011120100 PORTAL USERS8060 SOCIAL NETWORKING USERS40 #yamtour @davidsacks

» 40 % of large enterprises will have an ESN by 2015 #yamtour @davidsacksSource: Gartner

» Our Customers #yamtour @davidsacks

» Global Leading Customers»  3 of the top 10 oil & gas companies in the world»  3 of the top 10 construction & engineering companies in the world»  3 of the top 10 beverage companies in the world»  2 of the top 10 pharmaceutical companies in the world»  2 of the top 10 utilities in the world»  2 of the top 10 telecommunications companies in the world»  2 of the top 5 Internet retailers in the world #yamtour @davidsacks

» Accelerating User Adoption 5M Users 4M Users 3M Users 2M Users 1M Users 4 months" 6 months" 9 months" 18 months" #yamtour @davidsacks

? ★ #yamtour @davidsacks

★ ★ ★ ★ #yamtour @davidsacks

» REWIREthe wayinformation isSHARED &CONSUMED #yamtour @davidsacks

SOCIAL NETWORKING UPS THE ANTE IN TERMS OF GETTING WORK DONE. IT IMPROVES HOWEMPLOYEES CONNECT WITH THE WORK THEY ARE DOING AND HOW INCREDIBLY IMPACTFUL THATWORK CAN BE. Chris Laping; CIO ARMED WITH EMPOWERED INFORMATION TO ACT #yamtour @davidsacks

» Matthew was a new employee in Teekay’s Perth office. #yamtour @davidsacks

» Matthew used" Yammer to build a" personal brand #yamtour @davidsacks

» He is now the second most followed person inthe company, after the CEO. #yamtour @davidsacks #yamtour @davidsacks

» CEO Craig Herkert calls it “radical transparency.” #yamtour @davidsacks

» 5,000 grocery stores connected in one network #yamtour @davidsacks

» Store Directors share photos of popular store displays from their mobile devices #yamtour @davidsacks

» O2 UK has over 22 million mobile customers #yamtour @davidsacks

» O2’s Customer Service team uses Yammer to generate resolutions to customer issues #yamtour @davidsacks

» Results»  Faster time-to-resolution»  Happier customers»  Client teams respond to more customers in less time #yamtour @davidsacks

» A Tyco employee was celebrating her 30th anniversary with the company. #yamtour @davidsacks

» But NO ONE acknowledged this GREAT ACHIEVEMENT #yamtour @davidsacks

» She decided to SHARE this milestone with her colleagues #yamtour @davidsacks

» Within a FEW HOURS she received accolades and praise from hundreds of co-workers. #yamtour @davidsacks

» Renewed her » Demonstrated the FAITH IN & company’s LOYALTY LEGACY to the company to the entire employee base #yamtour @davidsacks

AS SOON AS YOU START EXPOSING THE UNDERLYING KNOWLEDGE OF YOUR WHOLE NETWORK,YOU START SEEING CONNECTIONS MADE THAT TRANSLATE TO HUGE VALUE FOR THE BUSINESS.YAMMER HAS AN INCREDIBLE VALUE TO COST RATIO. Lawrence De Voe; Chief Techbology Catalyst “The Total Economic Impact of Yammer”, April 2011, a commissioned study conducted by Forrester Consulting on behalf of Yammer. TOTAL ECONOMIC IMPACT #yamtour @davidsacks

PUT SIMPLY, YAMMER LEADS TO MORE INNOVATION. IT CAN LEAD TO HUGE SAVINGS AND CREATESIMILARLY HUGE INCREASES IN REVENUE BECAUSE IDEAS ARE GROWN COLLABORATIVELY. Shomila Malik; Head of Innovation 25%" 40%" 66% " TIME SAVINGS LESS EMAIL FASTER SERVICE" RESOLUTION TIME Sources: Towers Watson; Capgemini; “The Total Economic Impact of Yammer”, April 2011, a commissioned study conducted by Forrester Consulting on behalf of Yammer Quantifiable Results #yamtour @davidsacks

THREE-QUARTERS OF THE COMPANY ARE ON YAMMER ALREADY. WE DIDN’T MAKE THAT AMANDATE. BECAUSE PEOPLE LIKE THE INTERFACE, BECAUSE THEY CAN DO IT FROM ANYWHEREIN THE WORLD, ANY SITUATION – IT’S EASY TO DO. Richard Beaven; Chairman & CEO VOLUNTARY ADOPTION is the NEW ROI #yamtour @davidsacks

YAMMER WINS ON MOBILE APP ARCHITECTURE. Leader in The Forrester WaveTM: Mobile Collaboration. iPad/iPhone BlackBerry Android Windows Phone Source: Forrester Research, The Forrester WaveTM: Mobile Collaboration, #yamtour @davidsacks Q3 2011 (Aug 2011)

MAINTAINING EXCELLENT CLIENT RELATIONSHIPS IS THE FOUNDATION OF OUR BUSINESS. BYFOSTERING IMPROVED REAL-TIME COMMUNICATION, YAMMER EXTERNAL NETWORKSSTRENGTHEN OUR ABILITY TO COLLABORATE WITH OUR CLIENTS. Tobias Klauder; VP of Global IT Bring your PARTNERS! CUSTOMERS! YOUR ADVISORS! customers & COMPANYʼS! NETWORK! partners INTO THE PARENT! CONVERSATION SUPPLIERS! COMPANY! CONSULTANTS! #yamtour @davidsacks

#yamtour @davidsacks

PEOPLE AND DATA HAVE NEVER BEEN SO NICELY WOVEN TOGETHER. Gareth Burkhill-Howarth, Global Head of ProjectsCMS SFA 1 SFA 2 HR ERP SMM CSS #yamtour @davidsacks

Maintaining Business Context #yamtour @davidsacks

» Affiliate Partner Program»  Arms consultants, technology advocates and systems integrators with the knowledge to guide clients in their social networking vision»  Provides extensive product training and access to resources to drive optimization of Yammer networks»  Enables exclusive membership to the Yammer Affiliate Network, early access to Yammers product roadmap, and certified use of the Yammer Affiliate Logo #yamtour @davidsacks

Customer Engagement Teams " Customer Success " " Solution Support Training Engineers Managers CUSTOMER ENGAGEMENT TEAMS #yamtour @davidsacks

USING YAMMER HAS DECENTRALIZED THE INFORMATION FLOW AT CAPGEMINI TO CREATEGREATER COLLABORATION FROM THE PERIPHERY OF THE ORGANIZATION TO THE CENTER. Rick Mans; Social Media StrategistIT Line of Business End-Users›  Security ›  Improved ›  Empowered/engaged›  Reliability Communication employees›  Ease of Deployment ›  Better Solutions ›  User-friendly Faster ›  Familiar interface›  Ease of Integration ›  Collaboration across ›  Access to information,›  Ease of adoption levels and geographies people and dataü  WIN ü  WIN ü  WIN #yamtour @davidsacks

» QUESTIONS? #yamtour @davidsacks

» Yammer Demo Georg Ell, General Manager of Yammer EMEA #yamtour @davidsacks

» Introducing SAP Integration Adrian Clarke, Software Product Manager #yamtour @davidsacks

SAP Connector Overview A lightweight applica5on within SAP that creates ac5vity stream updates in Yammer when a specific event happens to an object a user has chosen to follow. §  Transform the business process by crea*ng efficiencies in the gaps within and between business processes. §  Provides visibility to where things are in a process: this has always been a challenge in SAP. §  User controlled “workflow” on demand. User can decide what’s important. Copyright © 2012 Freeborders 57 Accelera*ng Online Business Results

Process Flow: Purchase Requisi5on SAP Connector Follow Table YammerUser Object Type Event Type Object Id samsmith purchase req. rejected * V.P. of Manufacturing 1 Chooses to “follow” all rejected purchase requisi*ons HTTPS Post to Evaluate Business Event Yammer API Event Event Message appears in V.P.’s Event created by change is Purchasing Manager 4 Yammer ac*vity stream indica*ng that purchase 3 evaluated and ac*vity stream text is dynamically created. 2 Rejects Purchase Requisi*on requisi*on has been rejected. Copyright © 2012 Freeborders 58 Accelera*ng Online Business Results

Process Flow: Employee Termina5on SAP Connector Follow Table YammerUser Object Type Event Type Object Id carlsmith employee termination * IT Manager 1 Chooses to “follow” all employee termina*on events to know when system access might need to be revoked. HTTPS Post to Evaluate Event HR Event Yammer API Event Message appears in IT Event created by change is HR Manager 4 manager’s Yammer ac*vity stream indica*ng that an 3 evaluated and ac*vity stream text is dynamically created. 2 Processes employee termina*on in SAP employee has been created. Copyright © 2012 Freeborders 59 Accelera*ng Online Business Results

» Customer Panel Georg Ell General Manager, EMEA @yammerguy Tom Barton UK Head of Communications @tomsmiled Tim van Waard Communications Lead @timvanwaard Thijs van Ulden Mobile BI Consultant @MobileBI_nl #yamtour @davidsacks

» Roundtable Discussions1.  Driving Adoption and Engagement2.  Community Management3.  Engaging IT4.  Engaging Your Leadership5.  How to Use Yammer with People Outside your Company6.  Yammer’s Development Methodology #yamtour @davidsacks

» Booths & Demos EXECUTIVES SALES IT LOCAL HUMAN DEVELOPER’S USER RESOURCES CORNER GROUP #yamtour @davidsacks

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Yammer on Tour: Amsterdam Keynote Address

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