The Value of Structured Data and Open Graph

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Learn why the Yammer Platform is based on Open Graph, making it one of the most flexible and extensible platforms for third party developers.

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The Value of Structured Data and Open Graph

  1. 1. The Value of Structured Data!Drew Dillon @drewdil - Director of Platform!Neil McCarthy @the_neil - Product Manager! @yammer !#yamjam12! !
  2. 2. Wait, Structured Data?!@yammer !#yamjam12!
  3. 3. Benefits of Unstructured Communication! Small Learning Curve! No “Rules”!@yammer !#yamjam12!
  4. 4. Yammer Starts Out Unstructured!@yammer !#yamjam12!
  5. 5. Purely Unstructured Data Has Limitations! Noise Archival! Reduction! Interoperability!@yammer !#yamjam12!
  6. 6. Yammer Has Structure!@yammer !#yamjam12!
  7. 7. Messages vs. Activity!@yammer !#yamjam12!
  8. 8. Activity Has Structure! Drew Dillon! User! uploaded! Action! Open Graph! Dev Jam Object! 3.pptx.! Session@yammer !#yamjam12!
  9. 9. So Activity Is Interoperable…
 Can We Get Those Unstructured Benefits too?!Open Graph! Connect! Structured Data In! Unstructured Data Out! CRM! ! !@yammer !#yamjam12!
  10. 10. Introducing Sched.do!@yammer !#yamjam12!
  11. 11. Questions?!@yammer !#yamjam12!

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