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Putting Analytics to Work
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Putting Analytics to Work

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Take an in-depth look at how Yammer uses analytics to speed up the development cycle and build a user-friendly product.

Take an in-depth look at how Yammer uses analytics to speed up the development cycle and build a user-friendly product.

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  • Embed centrally organized analysts within product, marketing, and sales to improve the speed and focusEmpower teams to use data and build analytics productsStanding on the shoulders of giantsBuilding Data Science TeamsDJ Patil, STRATA 2011Asking the Right QuestionsRyan Mason, 500 Startups
  • Embed centrally organized analysts within product, marketing, and sales to improve the speed and focusEmpower teams to use data and build analytics productsStanding on the shoulders of giantsBuilding Data Science TeamsDJ Patil, STRATA 2011Asking the Right QuestionsRyan Mason, 500 Startups
  • Embed centrally organized analysts within product, marketing, and sales to improve the speed and focusEmpower teams to use data and build analytics productsStanding on the shoulders of giantsBuilding Data Science TeamsDJ Patil, STRATA 2011Asking the Right QuestionsRyan Mason, 500 Startups
  • People think all problems are of the 1st variety, when most are of the 2nd
  • Embed centrally organized analysts within product, marketing, and sales to improve the speed and focusEmpower teams to use data and build analytics productsStanding on the shoulders of giantsBuilding Data Science TeamsDJ Patil, STRATA 2011Asking the Right QuestionsRyan Mason, 500 Startups
  • Analytics has enabled Yammer to develop, iterate and release features that we KNOW will improve the experience for you

Transcript

  • 1. Putting Analytics to WorkPeter FishmanDirector of Analytics
  • 2. Agenda Data Driven Product Development Analytics at Yammer Analytics Philosophy Why This Matters to You@yammer #yamjam12
  • 3. The team@yammer #yamjam12
  • 4. What’s the deal with search? Hypotheses: 1) No one actually needs or cares about search on Yammer 2) People care about search but it’s hard to locate the feature 3) People care and can find the feature, but the feature isn’t good enough to justify repeat use@yammer #yamjam12
  • 5. What’s the deal with search? Analysis of Search Feature Many users # of Users Searching Very few users 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 # of Searches@yammer #yamjam12
  • 6. Agenda Data Driven Product Development Analytics at Yammer Analytics Philosophy Why This Matters to You@yammer #yamjam12
  • 7. The Importance of Velocity “We’ve got a lot of people trying to chase us, so it’s very important to move quickly.” – David Sacks, CEO@yammer #yamjam12
  • 8. What is Koninginnedag or Pinksteren? What happened?@yammer #yamjam12
  • 9. How do we help speed?@yammer #yamjam12
  • 10. “That which is measured improves” - Pearson’s Law@yammer #yamjam12
  • 11. Agenda Data Driven Product Development Analytics at Yammer Analytics Philosophy Why This Matters to You@yammer #yamjam12
  • 12. There are two types of problems Value Effort@yammer #yamjam12
  • 13. There are two types of problems Value Effort@yammer #yamjam12
  • 14. Data should tell a story@yammer #yamjam12
  • 15. The Local Max Problem C Awesomeness A B@yammer #yamjam12
  • 16. Agenda Data Driven Product Development Analytics at Yammer Analytics Philosophy Why This Matters to You@yammer #yamjam12
  • 17. Evolution of traditional business software@yammer #yamjam12
  • 18. 3 years later….@yammer #yamjam12
  • 19. Evolution of Yammer@yammer #yamjam12
  • 20. 3 years later…@yammer #yamjam12
  • 21. A Better Product for You Just a handful of the features that were developed, tested and refined based on analytics: Online Now Enhanced Publisher Improved File Directory@yammer #yamjam12
  • 22. Thank You Questions?@yammer #yamjam12