FInding Value in Serendipity

Finding Value In Serendipity Webinar February 28, 2012 10:00 am PST #yamvalue @yammer

#yamvalueMaria Ogneva Brian Cator Daniel RasmusHead of Community Sr. Dir. Communications & Industry Analyst & Strategist@themaria Store Operations @danielwrasmus @briancator #yamvalue @yammer

What Is Serendipity? #yamvalue @yammer

The World Has Changed linear networked #yamvalue @yammer

We Need To Update Our Thinking #yamvalue @yammer

We have to update our paradigm Industrial Economy VS. Serendipity Economy •  Focuses on incremental •  Existsalongside Industrial improvements economy •  Measures inputs and •  Economic model that is outputs emergent & unpredictable •  Standard measurements to •  Unfolds in a non-linear gauge improvements way •  Views serendipitous •  Have yet to create a activity as intangibles , measurement system to too difficult to measure account for it Traditional measures do not account for the value from serendipitous activity #yamvalue @yammer

How Is Serendipity Economy Different? 1Process Separation 2 Time Delay 3 Un-forecastable Value 4 External Validation 5 Dynamic Conﬁguration 6 Undeﬁned network potential #yamvalue @yammer

Differentiator 1: Process Separation Value is generated Idea ! throughout the existence of ! Creation an idea, not just the moment ! it was created ! ! time What this means for you #yamvalue @yammer

Differentiator 2: Time Delay S M T W Th F s Network created Users sharing merch. photos Takes several weeks to realize Photos the value leads to strategy convo #yamvalue @yammer

Differentiator 3: Un-forecastable Value ? ? Leads Ideas Questions Network #yamvalue @yammer

Differentiator 4: External Validation1 Peer posts a photo of 2 See merchandising 3 Run sales report to assess if new photo on Yammer, new merchandising merchandising apply this concept to display on Yammer strategy boosted your store sales Second process Only the third process validates the ﬁrst can validate the application of the new merchandising concept #yamvalue @yammer

Differentiator 5: Dynamic Conﬁguration Usefulness increases with number of people and ideas •  Began using Yammer in 2008 •  Transformation through serendipity •  Reduce turnover rate of 2% vs. ﬁrm-wide average of 15-20% #yamvalue @yammer

Differeniator 6: Undeﬁned Potential Serendipity may enter at any point & change conﬁguration #yamvalue @yammer

Now what? #yamvalue @yammer

Serendipity at 7-11 #yamvalue @yammer

Intended benefits Unintended benefits •  Increased store•  Restructuring of the field performance organization •  Increased market•  Simplification of the performance infrastructure •  Morale booster•  Getting field consultants •  Expansion of the notion of into the stores a team•  Sharing best practices •  Faster onboarding•  Feeling connected •  Increased quality of answers •  Faster iteration We had a general thesis, but we couldn t foresee all the benefits #yamvalue @yammer

What do diapers and beer have in common? #yamvalue @yammer

#yamvalue @yammer

Recognize success! #yamvalue @yammer

Encouraging Serendipity #yamvalue @yammer

10 Steps To Planned Serendipity1  Go big or go home2  Integrate social proﬁles with performance3  Make the system accessible4  Give people permission to collaborate5  Track results: Use a tag #yamwin or #yammersuccess to track value 6  Learn from failure7  Look beyond productivity and efficiency8  Executives, lead by doing 9  Celebrate value 10  Be patient #yamvalue @yammer

Q&A Brian Cator Daniel Rasmus Sr. Dir. Communications & Industry Analyst & Strategist Store Operations @danielwrasmus @briancator Please use the questions module on the lower left #yamvalue @yammer

Thank You #yamvalue @yammer

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FInding Value in Serendipity

by Yammer on Feb 28, 2012

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